The Truth about Social Media Marketing

The Truth about Social Media Marketing By Susan Gunelius President & CEO KeySplash Creative, Inc. www.KeySplashCreative.com

2 Things You Must Know About Social Media Marketing ,[object Object],[object Object]

A brand is a promise. ,[object Object],[object Object],[object Object]

Brands that don’t keep their promises fail.

The Elements of Branding ,[object Object],[object Object],[object Object],[object Object],Intangible Image Messages Promise Brand Perception

Tangible Brand Elements ,[object Object],AT&T uses Pantone Process Blue as the primary color and the AT&T Clearview font for its corporate identity, logo and marketing materials.

Intangible Brand Elements ,[object Object],Harley Davidson communicates messages related to freedom and has an image of camaraderie. When combined with the tangible elements of the Harley Davidson brand, the brand promise is clear and consistent.

3 Steps to Brand Building ,[object Object],[object Object],[object Object]

Brands are built by consumers, NOT companies. ,[object Object],[object Object],[object Object]

Example: Harry Potter ,[object Object],[object Object],[object Object],[object Object]

Social media marketing offers the single largest opportunity to build brands and build businesses.

Social Media Marketing ,[object Object],[object Object]

The Social Media Marketing Opportunity ,[object Object],[object Object],[object Object],You can’t buy that kind of access!

Cindy Gordon’s Success When 7 people become 350 million in just 24 hours The social Web is the most powerful form of word-of-mouth marketing in history and the most powerful we’ll see in our lifetimes.

Gary Vaynerchuk of Wine Library TV ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Keys to Social Media Success ,[object Object],[object Object],[object Object],[object Object]

Secrets to Social Media Marketing Success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

No one cares about you ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Think of it this way … ,[object Object],Imagine you’re in a conversation with a person and all he does is talk about himself. Imagine that he never gives you a chance to speak throughout the conversation. Is this someone you’d want to continue speaking with now or in the future? Chances are you’d want to run away as far and fast as you can. The same holds true for social media participation.

The 80-20 Rule For every 20% of self-promotional content you produce, create 80% that is not self-promotional.

Give up control ,[object Object],[object Object],[object Object],[object Object],[object Object]

Dell’s Big Mistake 1,730 Diggs, 422,032 views, and 77 pages of comments 3,672 Diggs, 149,963 views, and 142 pages of comments ,[object Object],[object Object],[object Object]

But What If They Say Something Bad? ,[object Object],[object Object],[object Object],You have three choices:

What are the popular tools of social media? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Multiple departments can get a piece of the social media pie. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Social Media Employee Participation Tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Step 1: Find Your Best Audience ,[object Object],[object Object],[object Object]

Example: Playboy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Surround people with branded experiences.

Southwest Airlines ,[object Object],Notice a REAL person is tweeting with you! Southwest Airlines can be found all over the social web.

Step 2: Content is Key ,[object Object],[object Object],[object Object],[object Object]

Example: Walmart ,[object Object],[object Object],[object Object],[object Object],[object Object]

Jet Blue ,[object Object],The Jet Blue Twitter profile always shows who is “on duty” and tweeting!

Step 3: Research, Research, Research! ,[object Object],[object Object],[object Object]

Comcast ,[object Object],Look at all of this useful info! And to make Comcast more human, you can even check out Frank’s family website and blog!

Step 4: Give More than You Receive ,[object Object],[object Object],[object Object]

Example: Whole Foods ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Step 5: Don’t Put All Your Eggs in One Basket ,[object Object],[object Object],[object Object]

Example: Dell ,[object Object],[object Object],[object Object],[object Object],[object Object]

Google ,[object Object],[object Object],[object Object]

How ALL Businesses Can Benefit from Social Media ,[object Object],[object Object]

It’s about Entry Points! ,[object Object],[object Object],[object Object],[object Object],[object Object]

Everyday You Wait is a Missed Opportunity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Whatever you do ,[object Object],[object Object],[object Object],[object Object],Don’t be afraid to let consumers (and employees):

Contact Susan Gunelius ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Books by Susan Gunelius (available now online and in book stores): And Coming Soon: Spread the Word: Social Media Marketing in 30 Minutes a Day and The Complete Idiot’s Guide to WordPress

The Truth about Social Media Marketing

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The Truth about Social Media Marketing