Find out how we help businesses stand out, resources and skills, our unique difference and processes. Take a look at our Case study examples.

1. Capability
Statement
Communication
by design
Strong branding solutions to shape
the Architecture, Engineering and
Construction sectors.
Architecture Construction Engineering Manufacturing

2. Our Story & Culture
• Living Lines is a hands-on branding agency with a
proven solutions-based approach.
• We’re an Australian-owned and operated business
building value through a powerful combination of
insight and expertise.
• Transforming businesses in the construction and
engineering sectors from the inside out.
• At Living Lines, we deliver complete branding
solutions from strategy to launch.
• Devoted to research, strategy, and analysis.
• Provide deep market insight and creative vision.
• Our founder Susan Jones has launched, built, and
operated some of the most successful retail brands
in Australia.
• Unlike many marketing firms, we understand
business from a practical perspective and know
what it’s like to adapt to changing trends while
achieving long-term growth.
• Over the years, we have transformed many
businesses across the diverse construction and
engineering sectors, and we continue to welcome
new opportunities in these fields.
The Living Lines Experience
At Living Lines, we’re business owners just like you.
We understand the challenges involved in running a
business, and we recognise the day-to-day pressures
that get in the way of long-term marketing.
That’s where we come in...
We will show you examples of what works and help you
to avoid wasting time and money on fruitless projects.
We’re skilled at seamlessly managing large projects,
with our people working alongside your team and
communicating with you throughout the process.
Why Construction and Engineering?
“The construction and engineering industries have
always been part of my life, and I’m proud to make them
an integral part of the Living Lines story.”
- Susan Jones
We have the capability to manage large &
complex projects & the ability to turn
difficult challenges into new opportunities.
DISCOVERY
• Analysing how your business
works
• Understanding your impression
on the market
• Taking advantage of existing
skills and strengths
• Discovering gaps in messaging
and delivery
• Learning how to grow from new
contracts and partnerships
• Benefiting from local and global
industry trends
STRATEGY
• Learning to create a positive
customer experience
• Presenting your business to the
world with clarity
• The different ways to stand out
in your industry
• The use of business tools to save
time and money
• The smart use of branding and
marketing assets
• Learning how to utilise
trademark and copyright tools
CREATIVE DESIGN
• Presenting a clear brand image
to your market
• A consistent customer
experience at every point of
contact
• Expertly written, photographed,
and illustrated content
• Brand assets rolled out through
documentation, brochures,
websites, and signage
• Professional templates:
Tenders, Interactive and Word
LAUNCH
• Project management across
assets and media channels
• Creative, consistent, and
coordinated message
delivery
• Making an impact through
words and images
• Quality printing of all
marketing material
• Ongoing content, lead
generation and marketing
strategies
Our Process

3. Creative Applications &
Management Systems
At Living Lines, our key processes and applications have
been developed over the last 10 years. Our systems are
designed to work seamlessly with your business, with
our team ensuring a consistent customer experience
across all contact points.
Our Expertise
• Business transformation
• Multi-brand alignment and structure
• Subsidiary business development and launch
• Building profit through consistency and elevation
• Brand management with an aligned culture
• Ongoing business growth strategies and
customer engagement
Our Services
We recommend solutions based on the
needs of your business, the demands of your
location, & the realities of your sector.
CREATIVE
APPLICATIONS &
MANAGEMENT
SYSTEMS
Research &
Strategic Brand
positioning
Corporate
Stationery
Strategies,
Campaigns &
Marketing Material
Business Tools &
Applications
Print &
Installations
Content Creation
& Growth
Strategies
Workshops
Logos
Taglines
Graphics
Imagery
Brand Guidelines
Templates
Business Cards
Envelopes
Folders
Email Signatures
Capability Statement
Tender Template
PowerPoint
Flyers
Brochures
Company Profile
Sector Material
Websites
Landing pages
Word Templates
Interactive pdfs
QR codes
Install Guides
Stationery
Promo Products
Marketing
Signage
Articles
Social Proof
Photographs
Videos
Banners
Email Campaigns
Growth Strategies
Brand Management- Outsourced Branding controller- alongside your marketing teams for consistency
Brand Guidelines- Set parameters for future marketing & content creation for your team
DESIGN
SOFTWARE
• Adobe Illustrator
• Adobe InDesign
• Adobe Photoshop
• Adobe Media
Encoder
• QR Code Generator
• Figma
IMPLEMENTATION
SOFTWARE
• WiseStamp
• Microsoft Word
• Microsoft PowerPoint
• Adobe Acrobat DC
PROJECT
MANAGEMENT
SOFTWARE
• Slack
• Trello
• Later
DOCUMENT CONTROL
• MYOB
• Microsoft OneDrive
• Dropbox

4. We combine market insight
with design excellence &
superior customer support
to drive your project forward.
Mobile: 0410 590 737
Email: susan@livinglines.com.au
Website: www.livinglines.com.au
Susan Jones, Director of Living Lines Brand Agency,
is happy to assist you with any enquiry.
Email: susan@livinglines.com.au
The Living Lines Difference
Specialist Construction and Engineering focus
One stop shop – Concept to launch and beyond
Clear and honest communication
Brand insight and vision
Business knowledge and experience
Technical and creative expertise
Consistency through simplicity
Brand building and evolution
Focus on Long-term relationships
BUSINESS NAME BUSINESS PROJECT SCOPE OF STRATEGIC DELIVERABLES
STEEL MANUFACTURING COMPLETE
REBRAND
Elevate the business through: New logo, Installation guides, Stationery &
Email signatures, Vehicles, Brochures, Social media banners, Website, Pricing
template
TELECOMMUNICATIONS COMPLETE
REBRAND
Elevate the business through: Capability Statement, Tender
Template, Stationery, Website, PowerPoint, Social media banners,
Online credibility & Content creation
AIR QUALITY TESTING BUSINESS
CREATION
Create a brand through: New logo, Business set up structure, Expert
website, Stationery and Templates
EQUIPMENT HIRE BUSINESS
CREATION
Create a brand through: logo for 3 businesses with overall brand message,
Business set up structure, 3 Websites, 3 Brochures, Emergency magnet,
Email signature, Safety Guides, Dockets and Vehicles
DESIGN & FABRICATION BUSINESS TOOLS &
CONTENT
Build the brand through: New website, Business and Sector Capability
Statements
RENOVATION COMPLETE
REBRAND
Elevate the business through: Brand direction, Logo update, Word and
Interactive pdf. templates, Brochure, DL magnetic flyers, Thank you
card, Vehicle, Site and Office signage
DOOR HARDWARE BRAND
DEVELOPMENT
Elevate the business and build the brand through: 1 Logo update and 1
New logo, Brochures, Architect packs, Promo and Education flyers,
Presentation folders, Stationery, Website designs, A4 Grid pad
HYDRAULIC ENGINEERING COMPLETE
REBRAND
Elevate the business through: Logo update, Stationery, Presentation folder,
Capability Statement, Brochure, Word and pdf templates, Email signatures,
Xmas card, Industry event advert
ARCHITECT COMPLETE
REBRAND
Elevate the business and build the brand through: New logo, Website,
Stationery, Wet and Dry Capability Statements, Power point template,
Word temples, A4 grid pad
CONSTRUCTION COMPLETE
REBRAND
Elevate the business through: Logo update, Stationery, Capability
Statement, Company profile, Word and pdf. templates, Industry event
advert