Lead Generation/Sales Accelerator

1. Susan Walsh, Founder
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Owner and Leader for Sales-Link, Inc. since 2006 -2012
Senior Sales Representative for Full Service CRO – 2001 to 2006
Marketing and Business Development for IBM – 1999 to 2001
Marketing and Business Development for Ross Perot -1995 to 199
US Navy Inspection Team Coordinator – 1990 to 1994
US Navy Total Quality Leadership Program Coordinator – 1985 to 1990
Susan Walsh (001) 240 498 8499
susanw@saleslinknetwork.com

2. •Background
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Highly Experienced in Opening Doors Where Others are Not Successful
Lead Generation, Sales and Marketing
Systems and Requirements; Business Improvement Techniques
Leadership Training
Responsible for Quotas and Business Management
•Understanding
 Work within various stages of Discovery, Preclinical, Clinical and Post
Marketing
 Expectations are for Opportunities to Increase
 Provide Staff of 10 to Support Customers
•Drive
 Self Motivator, Communicator, Social, Business Savvy
Susan Walsh (001) 240 498 8499
susanw@saleslinknetwork.com

3. Sales-Link Contact HUB
CRO/Service
Provider
Sponsor
Contacts
US CONTACTS
INTL CONTACTS
Susan Walsh (001) 240 498 8499
susanw@saleslinknetwork.com

4. Pre-IND
•Discovery
•Animal Models
•Non-GLP Assays
•Research and Dev
•GLP
•Animal Research
•IND
•Pharmacology
•Toxicology
•Bioanalytical
•Regulatory
IND
PreClinical Contact Network
Ancillary
•Histopathology
•Clinical Pathology
•Technical Writing and Monitoring
•Project Management
Susan Walsh (001) 240 498 8499
susanw@saleslinknetwork.com

5. Early
Clinical
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IRB
Research and Dev
Phase I
Phase II
Late
Stage
Clinical
Ancillary
Clinical Contact Network
• Manufacturing
• Phase III
• Post Market
• Central Lab
• Storage
• Data Management &
Biostat
• Project Management
Susan Walsh (001) 240 498 8499
susanw@saleslinknetwork.com

6. CEO, GM,
Founder ,
CFO, COO
CSO, CDO,
Advisors
CMO,
Medical
Affairs, PV
Corporate Contact Network
Susan Walsh (001) 240 498 8499
susanw@saleslinknetwork.com

7. Services
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Identify Your Potential
Prospects/Customers/Target Audience
•Court Prospects
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Co-write Letter of Introduction
•Identify New Business
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Distribute Letter/Materials
•Create/Assess Content
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Assess market penetration
•Participate in Social Media
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Provide Contact Details for All Responses
•Write Blogs
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Collect Survey Responses for New Product
Offerings
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Schedule Meetings
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Provide Other Administrative Support
Services (if contracted for)
Contacts
Susan Walsh (001) 240 498 8499
susanw@saleslinknetwork.com
Content
Meeting

8. Sponsors
Sales-Link Network
CROs
Discovery
Preclinical
Regulatory
Phase 1
Phase 2
Susan Walsh (001) 240 498 8499
susanw@saleslinknetwork.com
Phase 3
Phase 4
Post
Market

9. •Background





Highly Experienced in Opening Doors Where Others are Not Successful
Lead Generation, Sales Accelerator, Sales and Marketing
Systems and Requirements; Business Improvement Techniques
Leadership Training
Responsible for Quotas and Business Management
•Understanding
 Work within various stages of Discovery, Preclinical, Clinical and Post
Marketing
 Expectations are for Opportunities to Increase
 Provide Staff of 10 to Support Customers
•Drive
 Self Motivator, Communicator, Social, Business Savvy
Susan Walsh (001) 240 498 8499
susanw@saleslinknetwork.com

10. •Let’s Recap:
•Use of our worldwide contact database specifically primed up for you
•Enhancements to database based on your input/our experience
•Daily email campaigning to the network worldwide
•3 postings a day on social media (linked in and Twitter)
•Content- 1 blog a month (or more) if there is enough to write about
•Corresponding with potential customers until they are ready to meet.
•Coordinating the scheduling of meetings
•Booking meeting via outlook and getting agreement
•F/U based on your meetings and follow-on action
•Advisory services on lead generation/sales acceleration/approach to
support sales
Susan Walsh (001) 240 498 8499
susanw@saleslinknetwork.com

11. Here is what our customers have to say
“…highly recommend Sales-Link to any company looking to boost their
prospecting activities. Sales-Link delivers high quality, qualified leads that
consistently result in establishing new business relationships.”
Dr. Leslie Chaney , Preclinical Services
Marken Ltd.
“Sales-Link, Inc. has generated numerous relationships for my company that
has generated a significant amount of projects.”
Dr. Gary Wolfe, Principal Toxicologist
Gary Wolfe Toxicology, LLC
“Sales-Link has enabled us to grow our business while optimizing the
utilization of our business development resources.”
Jeff Mayhew
Chief Development Officer at LabConnect
Susan Walsh (001) 240 498 8499
susanw@saleslinknetwork.com

12. Where We Have Been/Where We Are
•Data Enrichment-Delivery of Contacts Only-Pilot +
Phase I delivered. High marks. Phase II planned.
•Proposed: Lead Generation/Sales Acceleration:
•Messaging
•Research/Pursuit of new targets
•Email Campaigns -200 to 400 each day per product/service offering
•Leads and Qualifications – ensure leads are buyers and are
motivated, i.e., have funds; have a need; are an influencer
•Sales Support – schedule meetings

13. Where We Have Been/Where We Are
Shuhag Ghosh - VP Global Marketing PBT Division –completed Phase
1 with high marks delivering data only (2k)
Neha Modha - Senior Director Marketing Efficiency
Patricia Morgan - Product Marketing Manager
David Denny - Director of Marketing
Elena DeLiguori - Database Marketing –currently working on
delivering additional contacts . Acxiom to build a custom database
for our marketing promotions