Beyond the Buzzwords: Using Artificial Intelligence + Machine Learning to Inspire Authentic Human Conversation (and Power Higher Response Rates) Artificial Intelligence (AI), a machine’s ability to have human-like intelligence, and Machine Learning (ML), a type of AI that provides a machine with the ability to learn from inference, continue to dominate the headlines and integrate into our daily lives. It’s natural to question how our jobs (and job security) may be affected. Well… Good news, Y'all − AI doesn’t replace you, it empowers you! Humans and AI actually need each other to coexist. Cognitive technology serves a critical role in augmenting humans. Artificial Intelligence = Augmented Intelligence. This creates unparalleled opportunities to draw out the full capacity and potential of the human spirit by relieving us of time-consuming transactional and mundane tasks. AI has begun revolutionizing talent acquisition/management so more time can be focused on recruiting strategy and candidate relationships. Paradoxically, it's the bridge to helping your digital communications feel more human at a broad scale. AI is the future, but so is the human touch. In this webinar, you'll learn how to leverage new-generation technology to inspire more authentic digital communication. These influential strategies will help improve your hiring process, create a better candidate experience, increase your quality of hire, and reduce your time to hire. “How to” Takeaways: • Strategically target talent using predictive signals, position matching, and automated sourcing. • Better understand talent profiles using social intelligence. • Increase response rates using hyper-personalization, optimized outreach times, and automated drip campaign sequences. • Improve overall hiring efficiency using an arsenal of shared tips, tricks, and user-friendly AI tools/technologies.

1. Beyond the Buzzwords: Using Artificial Intelligence +
Machine Learning to Inspire Authentic Human
Conversation (and Power Higher Response Rates)
Susanna Frazier Shelley Trout
With: Moderated by:
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www.recruitingbrief.com/webinar-series/technical-recruiting
www.humanresourcestoday.com/webinar-series/technical-recruiting

5. About Susanna Frazier
Susanna Frazier is an innovative Talent Acquisition and Management Leader that’s “Fluent in Business, Talent, &
Technology.” Susanna has an IT Staffing Recruitment foundation and focused experience in cutting-edge industries
like digital media, entertainment, & technology. She’s carved out a niche for building corporate sourcing functions from
the ground up − and is currently doing so as the Head of Strategic Sourcing at Universal Music Group. Susanna’s also
an HR Tech Advisor at SeekOut and Uncommon, an International Speaker, the Founder of Sourcers Who Code… &
the first ever two-time SourceCon Hackathon Champion!
You can find and connect with Susanna at @ohsusannamarie!
About Shelley Trout
Shelley went to UC Berkeley and majored in Anthropology & Archaeology. After working at the Center of Digital
Archaeology, she became fascinated with digital representations of personality and culture, and now leads Webinar
Production at Aggregage, providing some of the most interesting thought-leaders across a wide variety of industries with
a space to celebrate the diversity, depth, and experience of their professional cultures, personalities, and passions.

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Overview
• 5 min – Introduction
• 5 min – What is AI?
• 5 min – What is AI in Recruitment?
• 5 min – How to Increase Candidate Response Rates
• 10 min – How to Strategically Target Relevant Talent
• 5 min – How to Better Understand Talent
• 10 min – How to Optimally Engage Talent
• 15 min – Q&A
Beyond the Buzzwords: Using Artificial Intelligence +
Machine Learning to Inspire Authentic Human Conversation

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What is AI?
Beyond the Buzzwords: Using Artificial Intelligence + Machine
Learning to Inspire Authentic Human Conversation

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Beyond the Buzzwords: Using Artificial Intelligence +
Machine Learning to Inspire Authentic Human Conversation
Artificial
Intelligence (AI)
a machine’s ability
to have human-like intelligence

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Beyond the Buzzwords: Using Artificial Intelligence +
Machine Learning to Inspire Authentic Human Conversation
Artificial
Intelligence (AI)
Machine
Learning (ML)
a type of AI that provides
a machine with the ability
to learn from inference

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Beyond the Buzzwords: Using Artificial Intelligence +
Machine Learning to Inspire Authentic Human Conversation
Artificial
Intelligence (AI)
Machine
Learning (ML)
Deep
Learning
a subset of ML that
provides a machine
with the ability
to learn from
unstructured
data

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Beyond the Buzzwords: Using Artificial Intelligence +
Machine Learning to Inspire Authentic Human Conversation
Artificial
Intelligence (AI)
Machine
Learning (ML)
Natural Language
Processing (NLP)
provides a machine with
the ability
to analyze, understand,
& generate language
Deep
Learning

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What is AI?
• Artificial Intelligence (AI): a machine’s ability to have human-like
intelligence
• Machine Learning (ML): a type of AI that provides a machine
with the ability to learn from inference
• Deep Learning: a subset of ML that provides a machine
has the ability to learn from unstructured data
• Natural Language Processing (NLP): provides a machine
with the ability to analyze, understand, and generate language
Beyond the Buzzwords: Using Artificial Intelligence +
Machine Learning to Inspire Authentic Human Conversation

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What is AI?
Artificial Intelligence
=
AUGMENTED INTELLGIENCE
Beyond the Buzzwords: Using Artificial Intelligence +
Machine Learning to Inspire Authentic Human Conversation

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What is AI in Recruitment?
Beyond the Buzzwords: Using Artificial Intelligence + Machine
Learning to Inspire Authentic Human Conversation

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What is AI in Recruitment?
“AI is designed to streamline or automate some part of the recruiting
workflow, especially repetitive, high-volume tasks.”
− Ideal.com, AI for Recruiting: A Simple Guide for HR Professionals
“To be true Artificial Intelligence, the technology must first learn from
known inputs, then derive additional layers of abstraction to reach a
prediction that refines itself as the machine learns.”
− Talent Tech Labs, Application of Artificial Intelligence in the Talent Acquisition Ecosystem
Report
Beyond the Buzzwords: Using Artificial Intelligence +
Machine Learning to Inspire Authentic Human Conversation

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Questions, Y’all!
• Which AI-powered technologies do you use?
• When / Why do you use them?
Beyond the Buzzwords: Using Artificial Intelligence +
Machine Learning to Inspire Authentic Human Conversation

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Beyond the Buzzwords: Using Artificial Intelligence +
Machine Learning to Inspire Authentic Human Conversation
− LinkedIn Talent Solutions, Global Recruiting Trends 2018 Report

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Examples of AI for Recruiting
Beyond the Buzzwords: Using Artificial Intelligence +
Machine Learning to Inspire Authentic Human Conversation
− Smashfly, Man + Machine: The Fundamentals of AI for Recruiting Webinar

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Question, Y’all!
• What strategies have you used to power a high
candidate response rate?
Beyond the Buzzwords: Using Artificial Intelligence +
Machine Learning to Inspire Authentic Human Conversation

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How to Increase Candidate Response Rates
• Strategically target relevant talent
• Position matching, Automated sourcing
• Better understand talent
• Predictive signals, Social intelligence
• Optimally engage talent
• Hyper-personalization, Automated drip campaigns
Beyond the Buzzwords: Using Artificial Intelligence + Machine
Learning to Inspire Authentic Human Conversation

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How to Strategically Target Relevant Talent
Beyond the Buzzwords: Using Artificial Intelligence + Machine
Learning to Inspire Authentic Human Conversation

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“75% to 88% of the resumes received for a role are
unqualified.”
“Screening resumes takes 23 hours of a recruiter’s time for a
single hire.”
− Ideal.com, AI for Recruiting: A Simple Guide for HR Professionals
“Talent acquisition professionals spend nearly 1/3rd of their
work week (~13 hours) sourcing candidates for a single role.”
− Entelo, 2018 Recruiting Trends Report
Beyond the Buzzwords: Using Artificial Intelligence +
Machine Learning to Inspire Authentic Human Conversation

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How to Strategically Target Relevant Talent
Beyond the Buzzwords: Using Artificial Intelligence + Machine
Learning to Inspire Authentic Human Conversation
• Analyze team composition
• Create Boolean search string
• Search internal platforms
• Search external platforms
• Create search alerts

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Position Matching
Beyond the Buzzwords: Using Artificial Intelligence + Machine
Learning to Inspire Authentic Human Conversation
Talent rediscovery technology automatically screens candidates who
applied for a previous role at your company and then matches them to
a current open requisition using your ATS resume database.
Position magnet technology pulls the most appropriate talent profiles
(outside your ATS) based on the role you want to fill.

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Beyond the Buzzwords: Using Artificial Intelligence +
Machine Learning to Inspire Authentic Human Conversation

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Beyond the Buzzwords: Using Artificial Intelligence +
Machine Learning to Inspire Authentic Human Conversation

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Beyond the Buzzwords: Using Artificial Intelligence +
Machine Learning to Inspire Authentic Human Conversation

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Automated Sourcing
Automated sourcing technologies continuously source for new talent
matches based on inputs like job descriptions and saved searches.
Beyond the Buzzwords: Using Artificial Intelligence + Machine
Learning to Inspire Authentic Human Conversation

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Beyond the Buzzwords: Using Artificial Intelligence +
Machine Learning to Inspire Authentic Human Conversation

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Beyond the Buzzwords: Using Artificial Intelligence +
Machine Learning to Inspire Authentic Human Conversation

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How to Better Understand Talent
Beyond the Buzzwords: Using Artificial Intelligence + Machine
Learning to Inspire Authentic Human Conversation

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How to Better Understand Talent
• Research job title & target companies
• Create company alerts
• Research tech terminology
• Find associated social profiles
Beyond the Buzzwords: Using Artificial Intelligence + Machine
Learning to Inspire Authentic Human Conversation

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Predictive Signals
Beyond the Buzzwords: Using Artificial Intelligence + Machine
Learning to Inspire Authentic Human Conversation
“Predictive signals are able to identify talent that’s 2x more likely to
respond to a recruiter as well as 63% more likely to change jobs
within the next 3 months.”
− Engage Talent, A Guide to AI-Powered Recruiting
Predictive analytics technology uses behavior and industry trends
like employment history, time at current job, online activity, and
company/industry news, to signal if talent is likely to switch jobs.

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Beyond the Buzzwords: Using Artificial Intelligence +
Machine Learning to Inspire Authentic Human Conversation

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Beyond the Buzzwords: Using Artificial Intelligence +
Machine Learning to Inspire Authentic Human Conversation

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Social Intelligence
Beyond the Buzzwords: Using Artificial Intelligence + Machine
Learning to Inspire Authentic Human Conversation
Social intelligence technology gathers data from social media
platforms to better understand the users behind social conversations.
We’re able to analyze demographics, psychometrics, preferences,
behavior, and content affinity to gather insights about the personality,
mood, needs, and values of talent.

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Beyond the Buzzwords: Using Artificial Intelligence +
Machine Learning to Inspire Authentic Human Conversation

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Beyond the Buzzwords: Using Artificial Intelligence +
Machine Learning to Inspire Authentic Human Conversation

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How to Optimally Engage Talent
Beyond the Buzzwords: Using Artificial Intelligence + Machine
Learning to Inspire Authentic Human Conversation

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How NOT to Optimally Engage Talent
Beyond the Buzzwords: Using Artificial Intelligence + Machine
Learning to Inspire Authentic Human Conversation

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How NOT to Optimally Engage Talent
Beyond the Buzzwords: Using Artificial Intelligence + Machine
Learning to Inspire Authentic Human Conversation

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How NOT to Optimally Engage Talent
Beyond the Buzzwords: Using Artificial Intelligence + Machine
Learning to Inspire Authentic Human Conversation

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How to Optimally Engage Talent
• Identify talent’s areas of interest & EVP
• Craft personalized subject line
& mobile-friendly content
• Include call to action & easy scheduling link
• Find associated contact information
• Send message(s) at optimal times
Beyond the Buzzwords: Using Artificial Intelligence + Machine
Learning to Inspire Authentic Human Conversation

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How to Optimally Engage Talent
Beyond the Buzzwords: Using Artificial Intelligence + Machine
Learning to Inspire Authentic Human Conversation

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How to Optimally Engage Talent
Beyond the Buzzwords: Using Artificial Intelligence + Machine
Learning to Inspire Authentic Human Conversation
− Entelo, 2018 Recruiting Trends Report

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How to Optimally Engage Talent
Beyond the Buzzwords: Using Artificial Intelligence + Machine
Learning to Inspire Authentic Human Conversation
− Sumo, The Best Time to Send Emails: Your Data-Driven

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Beyond the Buzzwords: Using Artificial Intelligence +
Machine Learning to Inspire Authentic Human Conversation

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Beyond the Buzzwords: Using Artificial Intelligence +
Machine Learning to Inspire Authentic Human Conversation

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Q&A
Shelley Trout
With: With:
Head of Strategic Sourcing, Universal Music Group
LinkedIn page: linkedin.com/in/ohsusannamarie
Twitter ID: @ohsusannamarie
Website: ohsusannamarie.com
www.recruitingbrief.com/webinar-series/technical-recruiting
www.humanresourcestoday.com/webinar-series/technical-recruiting
Susanna Frazier
Editor, Human Resources Today & Recruiting Brief
LinkedIn page: linkedin.com/in/shelleytrout
Twitter ID: @hrposts/ @recruitingbrief
Website: aggregage.com