1. Social Media
Baby
Steps

2. Getting Started
with
Social Media
Marketing

3. AUTHOR:
Susan Schauer John
Susan is the media
marketing creator of
Spider Web Connections.
Her focus is to simplify
social media marketing and
involvement for small to
midsized businesses. She
makes social simple!
Follow her on Twitter
@SpiderwebConnec!

4. Basics:
1. Don’t take yourself too seriously.
Social marketing is about being social.
You need a good personality to make
your brand likeable.
2. Design great content and solid offers
or calls to action.
3. Getting your content shared peer-to-
peer is the ultimate goal of social
marketing – it translates into sales.

5. SET UP:
First be sure your company has the following:
1. Clear goals for social marketing: be specific. Define marketing
priorities and strategy. Sit down with your marketing team and
get it on paper so everyone can participate and know the plan.
Then meet regularly to revise and update the plan.
2. Be sure your website is primed and ready for social media
engagement.
3. Commit resources to social media marketing. Consider these
costs as carefully and thoroughly as you would any advertising
campaign.
4. Produce enough quality content to keep the conversations
going. Including blog posts, Facebook posts, LinkedIn updates and video.

6. PLAN:
Answer the following questions:
1. Who are we targeting with social marketing?
1. Age
2. Sex
3. Income Level
4. Values or Interests
Develop a “buyer persona”: a fictional
character that represents your target
group.

7. A Sample Meal Plan:

8. BEGIN: The Bread and
Butter

9. Website.
Facebook Company Page.
LinkedIn Company Page.
Google +
Twitter Feed

10. ADDING: The Sides

11. Pinterest.
Instagram.
Blogging.
Bookmarking: Reddit and StumbleUpon
Podcasting.

12. FINISHING UP: Milk and Cookies

13. Measure:
• SEO
• ROI

14. SEO
1. Check all your company info on:
– Yext
– Merchant Circle
– White Pages
– Yellow Pages
– Google Maps
– Etc.
2. Check with your Web Master: Grade your
website.
How many visits last month?
How long did they stay?
What pages did they look at?
Where else are we mentioned?
How many came from our social media channels?
Etc.

15. ROI
• There are ways to measure:
– Engagement
– Followers
– Comments
– Site visits
– Name references/Brand mention
– Increased sales
– Social activity
– Referring traffic

17. Who’s watching your
analytics?

19. AUTHOR:
Susan Schauer John
Susan is the media
marketing creator of
Spider Web Connections.
Her focus is to simplify
social media marketing and
involvement for small to
midsized businesses. She
makes social simple!
Follow her on Twitter
@SpiderwebConnec!

20. References:
• David Gowel, is one of the leading experts on LinkedIn and it’s place in social media
today. He has written: The Power in a Link: Open Doors, Close Deals, and Change the
Way You Do Business Using LinkedIn. A terrific book about the new form of marketing
for business.
• Jay Baer and Amber Naslund have written a terrific book called: The Now Revolution.
It captures completely the new face of marketing for businesses.
http://www.convinceandconvert.com/
• Gwen Moran is the author of the article: 6 Ways Small Business Owners Should Use
LinkedIn. Available on: http://www.nextavenue.org/blog/
• There are a number of great social media newsletters available for free that I read
regularly and highly recommend. Each has contributed to my education and writings.
They include:
– http://www.socialmediaexaminer.com/
– http://maximizesocialmedia.com/
– http://www.toprankblog.com/
– http://www.bizsugar.com/
– https://www.facebook.com/business/build

21. They will never be gone!!
Call us today:
410-253-9131
www.facebook.com/pages/SpiderWebConnecti
ons/
http://pinterest.com/sfschauer/spider-web-
connections/
http://www.linkedin.com/in/spiderwebconnecti
ons
www. SpiderWebConnections.com