2. Sector Information:
The world standing for the Indian automobile sector, as per the Association of the Indian industry is as follows:
Largest three-wheeler market
Second largest two-wheeler market
Tenth largest passenger car market
Fourth largest tractor market
Fifth largest commercial vehicle market
Fifth largest bus and truck segment
79%
3%
3%
15%
% share of each segment in total
production volume in FY-17
Two Wheeler
Three Wheeler
Commercial Vehicle
Passenger Vechile
5.6
6.6
7.2
7.9
7.1
0
1
2
3
4
5
6
7
8
9
2012-13 2013-14 2014-15 2015-16 2016-17
GDP(year-on year in %)
3. Hero MotoCorp is the World's single largest two-wheeler motorcycle company.
Hero MotoCorp two wheelers are manufactured across 4 globally benchmarked
manufacturing facilities.
Hero MotoCorp offers wide range of two wheeler products that include motorcycles and
scooters, and has set the industry standards across all the market segments.
Hero Moto Corp SWOT Analysis:
COMPANY OVERVIEW:
Strengths
• Hero Moto Corp has a huge brand equity and one of the biggest players in the two wheelers Indian market
• Excellent R&D of Hero Moto Corp, and wide variety of products in every segment.
• Excellent distribution, over 3000 dealerships and service centers
Weakness
• Intense competition from Indian and international players means limited market share growth of Hero Moto Corp
• Most of the products have similar features and low on design and innovation
Opportunities
• Two-wheeler segment is one of the most growing industries
• Export of Hero Moto Corp bikes is limited i.e. untapped international markets
Threats
• Strong competition from Indian as well as international brands
• Dependence on government policies and rising fuel prices can affect business margins for Hero Moto
Corp
• Better public transport will affect two-wheeler sales
4. Focus on building a robust product portfolio across
categories
Exploring new growth markets
Continuously improving operational efficiency
Aggressively expanding our customer reach
Sustain investments in brand-building activities
Ensuring customer and shareholder delight
Build global talent workforce
Business Model of Hero MotoCorp
7. Marketing
Position: Assistant Sales Manager
Location: Mumbai, India
Working Hours: 8 hours per day normally
Reporting To: Sales & Marketing Manager
Working with: Area Sales Manager & all
other employees
Purpose: To administer the preparation of
quotes. Produce appropriate marketing
collateral as required.
Job Roles: Manage receipts, handling &
escalation of all the sales. To follow up sales
activities with clients & potential clients. To
monitor company sales KPIs and sales
performance.
Finance
Position: Accounts Manager
Location: Mumbai, India
Working Hours: 8 hours per day
normally
Reporting To: Senior Accountant
Working with: MD, CFO & all other
employees
Purpose: Tasks may involve project
management, strategic planning, sales
support, product design, service
application, logistics, and marketing.
Job Roles: Keep records of client
transactions. Forecasts and tracks
client account metrics. Identifies
opportunities to grow business with
existing clients. Operates as the point
of contact for assigned customers.
HRM
Position: Assistant Manager (Recruitment)
Location: Mumbai, India
Working Hours: 8 hours per day normally
Reporting To: Senior Manager
Working with: MD and other employees
Purpose: Must hold multi-tasking skills
and be able to function under pressure.
Must hold excellent negotiation skills.
Job Roles: Track offer acceptance &
candidate on boarding status through
prescribed MIS. To understand the hiring
requirement for a specific department or
roles and accordingly source right king of
resources. To maintain high degree of
integrity whilst dealing with vendors and
candidates.
JOB DESCRIPTION
8. Marketing
Educational
qualifications:10th,12th,
Graduation, PGDM or MBA in
Marketing.
Skills Required: Interpersonal,
Communication, Managerial,
Customer Relation.
Experience :0- 2Years.
Training: Experience 1 Month and
Fresher 3 Month.
Emotional Characteristics:
Strong; Bold; Talkative;
Expressive.
Finance
Educational
qualifications:10th,12th,
B.com, PGDM OR MBA in
Finance.
Skills Required:
Managerial, Analytical,
Commercial and Business.
Experience Training:
Experience 1 Month and
Fresher 3 Month.
Emotional Characteristics:
Patience; Introvert; Calm;
Strong and Bold from Inside.
HRM
Educational
qualifications:10th,12th,
Graduation, PGDM or MBA in
Human Resource Management.
Skills Required: Interpersonal,
Communication, Managerial,
Employee Relation; Employee
Retention.
Experience :0-2 Years.
Training: Experience 1 Month
and Fresher 3 Month.
Emotional Characteristics:
Patience; Self Motivator, Strong
JOB SPECIFICATIONS
11. CTC CALCULATION
CTC
(A) (B) (C)
2366000.00 1050000.00 458000.00
Basic Pay (30% of CTC) 946400.00 315000.00 137400.00
D.A (10% of Basic) 94640.00 31500.00 13740.00
H.R.A (40% of (B.P + D.A)) 520520.00 173250.00 60456.00
Conveyance Allowance (1600*12) 19200.00 19200.00 19200.00
Children Education Allowance (100*12*2) 2400.00 2400.00 2400.00
Children Allowance (Hostel) (300*12*2) 7200.00 7200.00 7200.00
Medical Reimbursement 20000.00 15000.00 15000.00
L.T.A ( 1 month of Basic Pay) 78866.67 26250.00 11450.00
Gratuity (B.P * 4.81%) 45521.84 15151.50 6608.94
Provident Fund (B.P + D.A)*12% 124924.80 41580.00 18136.80
Total 1859673.31 646531.50 291591.74
P.L.I (CTC - Total) 506326.69 403468.50 166408.26
1859673.00 611882.00 291592.00
Provident Fund 124925.00 41580.00 18137.00
Gratuity 45522.00 15152.00 6609.00
Employer Contribution 124925.00 41580.00 18137.00
Take Home 1564301.00 513570.00 248709.00
Per Month Take Home 130358.42 42797.50 20725.75
12. Employee benefit Provided
Salary on time
Fix working hours
Free Bus Transportation
Free Breakfast and lunch & sweet and
special food on salary day.
More no. of leaves
Travel, Medical brokerage Reimbursement.
Cheap rented accommodation in flats.
