This document discusses big data and analytics opportunities in India. It provides an overview of India's growing digital footprint through increasing internet and social media penetration. It presents several case studies of big data and analytics applications in e-commerce, telecom, retail, sports/entertainment and governance. It also outlines some implementation challenges around data silos, talent availability and infrastructure readiness. Finally, it predicts that the Indian big data and analytics market will double in size to $375 million by 2018 with key growth areas including education, healthcare, governance and agriculture.

1. Big Data & Analytics
Opportunities in India
By CONGRUENT SOLUTIONS

2. Agenda
 India – Digital Foot Print
 India – Big data & Analytics Case Studies
 Implementation Challenges
 Market Opportunities

3. INDIA – DIGITAL FOOT PRINT

4. Genesis

5. Internet Penetration

6. 10%2%
7%
81%
Facebook Users (in millions)
US UK India Worldwide
94%
3% 2% 1%
Twitter Users (in millions)
Worldwide India US UK
66%
24%
4% 6%
Linkedin Users (in millions)
Worldwide US UK India
Social Media Presence

7. INDIA - BIG DATA & ANALYTICS
CASE STUDIES STUDIES

8. E-Commerce
6M product page
visits / day
1000 products
recommendation
from a
5M catalog
25GB data
points / day
Personalized Recommendation Engine

9. Telecom
Campaign
Management
Personalized
offer
Revenue
Analysis **
Churn
Models
5000 Campaigns
per day My Airtel
My Offer
Geo Product
Constructs
Intelligent
U&R Policy

10. Retail - Auto
Target Right
Customer
Vehicle Service
Product Development
Car Health Check

11. Sports & Entertainment
Kolkata Knight RidersIn-game Analytics **
Chennai Express

12. Governance
Social
Media
Analytics
Voter
Engagement
Models
Electoral
Data Bank
Influencer
Tracking
Elections 2014
800M UIDs
Data
Propagation
100M
Authentication
Aadhar

13. IMPLEMENTATION CHALLENGES

14. Challenges
• Data in silos
• Data spread across many languages
• Decision making culture
• Operational Readiness
• Low Networked Readiness Index (83 rank)
• Lack of domestic focus from Service Providers
• Talent Availability

15. MARKET PREDICTIONS

16. Trend Before

17. Trend Today
• Double in size and reach USD 2.3 billion by 2018:
NASSCOM
• Domestic market, at USD 163 million will also double
in size and reach USD 375 million by 2018

18. Boom Areas
• Education
• Health Care
• Governance
• Agriculture
• In Memory Analytics**
• Visualization Software**
• Hadoop Platforms**
• SAP Analytics
** Congruent CoE

19. Thank you
– Suyamprabha Kamalakannan
Vice President – Technology
Suyamprabha.k@cspl.com
CONGRUENT SOLUTIONS PVT.LTD