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www.ideaswalla.com swati@ideaswalla.com
How to Use Quora for
Lead Generation
What’s so special about Quora?
It’s a community that thrives on knowledge sharing. It’s popularity is
evident- Quora pages appear as top results on search engines.
With more than 100 million visitors every month, many companies
effectively use Quora to drive in leads.
www.ideaswalla.com swati@ideaswalla.com
What if I told you that your company can
generate leads through Quora?
• Connect with users to reap valuable leads for your
business.
• Emerge as a thought leader
• Gain traffic for your firm
www.ideaswalla.com swati@ideaswalla.com
www.ideaswalla.com swati@ideaswalla.com
1. CREATE AN
INTERESTING
ACCOUNT
● Use your real name
● Include a brief about your
company
● Include website URL
2. CUSTOMIZE UNDER
YOUR TOPICS
● Follow topics related to your
field(s).
● Add a topic bio for each.
3. ANSWER QUESTIONS RELEVANT TO YOUR
FIELD AND WITH AUTHORITY
www.ideaswalla.com swati@ideaswalla.com
Write quality
answers with
authenticity
Respond to new
questions first to be
the top answer
When relevant, link
to your company
blog.
Establish yourself as
an expert to be a Top
Writer.
Add visuals to keep it
interesting
Repurpose content
from your blog.
www.ideaswalla.com swati@ideaswalla.com
4. FOLLOW-UP
Whenever you answer a
question, message the users
personally and offer links or
suggest your service. Only
message if it is relevant to the
question or if the user seems
like a good prospect.
5. NETWORK
Sharing your answers
with your company’s
connections on facebook
and twitter can bring
your business more
exposure.
www.ideaswalla.com swati@ideaswalla.com
Influencer
marketing has 11
times higher
investment profit
than the usual
digital marketing Cost-
effective
and quick
6. Interact with
top users
Find influencers on
Quora and partner with
them to expand your
viewership.
www.ideaswalla.com swati@ideaswalla.com
7. Presence is everything
Be active on Quora by upvoting and sharing
answers. Asking questions yourself can also
help with your online presence.
8. STATISTICS
Quora provides stats that show how many have
viewed, voted, and shared your answers and
questions. This will help you understand how much
traffic your website is getting.
While it seems like a lot of work and patience, interacting
and building your reputation and in turn, your company’s
on Quora has lasting effects in the long run.
www.ideaswalla.com swati@ideaswalla.com
To learn more about how Ideaswalla can help you to market
through Quora, contact us at swati@ideaswalla.com
www.ideaswalla.com
www.ideaswalla.com
swati@ideaswalla.com

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How to use Quora for lead generation

  • 1. www.ideaswalla.com swati@ideaswalla.com How to Use Quora for Lead Generation
  • 2. What’s so special about Quora? It’s a community that thrives on knowledge sharing. It’s popularity is evident- Quora pages appear as top results on search engines. With more than 100 million visitors every month, many companies effectively use Quora to drive in leads. www.ideaswalla.com swati@ideaswalla.com
  • 3. What if I told you that your company can generate leads through Quora? • Connect with users to reap valuable leads for your business. • Emerge as a thought leader • Gain traffic for your firm www.ideaswalla.com swati@ideaswalla.com
  • 4. www.ideaswalla.com swati@ideaswalla.com 1. CREATE AN INTERESTING ACCOUNT ● Use your real name ● Include a brief about your company ● Include website URL 2. CUSTOMIZE UNDER YOUR TOPICS ● Follow topics related to your field(s). ● Add a topic bio for each.
  • 5. 3. ANSWER QUESTIONS RELEVANT TO YOUR FIELD AND WITH AUTHORITY www.ideaswalla.com swati@ideaswalla.com Write quality answers with authenticity Respond to new questions first to be the top answer When relevant, link to your company blog. Establish yourself as an expert to be a Top Writer. Add visuals to keep it interesting Repurpose content from your blog.
  • 6. www.ideaswalla.com swati@ideaswalla.com 4. FOLLOW-UP Whenever you answer a question, message the users personally and offer links or suggest your service. Only message if it is relevant to the question or if the user seems like a good prospect. 5. NETWORK Sharing your answers with your company’s connections on facebook and twitter can bring your business more exposure.
  • 7. www.ideaswalla.com swati@ideaswalla.com Influencer marketing has 11 times higher investment profit than the usual digital marketing Cost- effective and quick 6. Interact with top users Find influencers on Quora and partner with them to expand your viewership.
  • 8. www.ideaswalla.com swati@ideaswalla.com 7. Presence is everything Be active on Quora by upvoting and sharing answers. Asking questions yourself can also help with your online presence. 8. STATISTICS Quora provides stats that show how many have viewed, voted, and shared your answers and questions. This will help you understand how much traffic your website is getting.
  • 9. While it seems like a lot of work and patience, interacting and building your reputation and in turn, your company’s on Quora has lasting effects in the long run. www.ideaswalla.com swati@ideaswalla.com
  • 10. To learn more about how Ideaswalla can help you to market through Quora, contact us at swati@ideaswalla.com www.ideaswalla.com www.ideaswalla.com swati@ideaswalla.com