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www.ideaswalla.com swati@ideaswalla.com
Marketing	for	Fintech	Startups
pu
Traditional	Marketing	Vs.	Inbound	Marketing
Content	Marketing Lead	Nurturing
Marketing	Automation PR
Social	Media Integrated	Campaigns
Traditional	PUSH	Marketing Inbound	 PULL	Marketing
Low	Customer	Engagement,	
High	Costs,	Difficult	to	Measure
Higher	Customer	Engagement,	
Lower	Costs,	Easy	to	Measure
www.ideaswalla.com swati@ideaswalla.com
Why	is	Marketing	a	Good	Fit	for	Startups?
“As	a	startup	it’s	tempting	to	say,	I’m	just	going	
to	build	a	great	product,	why	should	I	waste	my	
time and	resources on	marketing?”
But......
www.ideaswalla.com swati@ideaswalla.com
Why	is	Marketing	a	Good	Fit	for	Startups?
1. Ideas	need	momentum	– Marketing	today	is	much	
more	complicated	than	even	five	years	ago	and	
startups	need	a	strategy	to	spread	their	story
2. Marketing	offers	the	best	ROI	– Every	dollar	invested	
in	marketing	has	a	triple	return:	a)market	
validation/critical	early	feedback	b)actual	customers	&	
distribution	paths	c)pipeline	for	potential	
partners/employees
3. Startups	need	customers	fast	–Without	marketing,	
startups	can’t	acquire	clients	at	a	rate	fast	enough	to	
grow	into	a	mature	company
4. Small	budgets	don’t	equal	lack	of	options	–Invest	
wisely	in	marketing	activities	to	suit	your	budget
5. The	time	to	build	an	audience	is	now	– Always	be	
marketing.	Establishing	a	strong	brand	is	the	best	
investment	a	startup	can	make.
30%	of	startups	fail	because	their	management	was	not	experienced	enough	
to	handle	finances,	marketing	and	hiring (Source:	Entrepreneurial	Insights)
www.ideaswalla.com swati@ideaswalla.com
Consider	the	Following
• Businesses	that	use	marketing	automation	to	nurture	prospects	experience	a	
451% increase in qualified	leads	(Salesforce	Marketing	Automation	Stats)
• Adopting	 an	inbound	 marketing	strategy	doubles	the	avg.	website	conversion	rate	
from	6%	to	12%	(sproutcontent.com)
• Companies	who	have	prioritized	 blogging	 are	13x more	likely	to	enjoy	positive	
ROI	(HubSpot State	of	Inbound,	 2015)	
• Brands	that	create	15	blog	posts	per	month	average	1,200 new	leads	per	month	
(State	Of	Inbound	2015)
• 70% of	customers	prefer	getting	to	know	a	company	via	articles	rather	than	ads	
(sproutcontent.com)
• Content	marketing	generates	3x as	many	leads as	traditional	outbound	
marketing,	 but costs 62% less	(Demand	Metric)	
• 27,000,000 pieces	of	content	are	shared	daily	(AOL	&	Nielsen	Study)
www.ideaswalla.com swati@ideaswalla.com
Inbound	Marketing	– A	Great	Fit	for	Fintech
www.ideaswalla.com swati@ideaswalla.com
Fintech	Startup	Stages	– Need	for	Marketing
Seed	Funding	
Angel	Investors
Series	A
Series	B
D-I-Y	approach	to	marketing	based	on	skillsets	 of	founders
Skills	&	expertise	of	experienced	marketing	professionals	 required	
to	go-to-market	at	scale.
Ideaswalla	is	a	good	fit	for	fintech	startups	at	this	stage	who	have	
acquired	some	funding	 and	clients.
VC	funding	in	fintech	investment	globally	grew	to	over	$13.8	billion	 in	2015.	India’s	
fintech	investment	grew	from	$247	million	in	2014	to	over	$1.5	billion	 in	2015.	 (KPMG)
www.ideaswalla.com swati@ideaswalla.com
Ideaswalla
B2B	Marketing	agency	with	proven	results	in	financial	services
www.ideaswalla.com swati@ideaswalla.com
Ideaswalla	Services
Marketing	Strategy
Creating	the	right	strategy	to	
define	buyer	personas,	customer	
decision	journeys		&	putting	into	place	
marketing	processes	to	achieve	goals
Content	 Creation
Building	white	papers,	case	
studies,	blogs,	factsheets	etc.	to	
drive	lead	generation,	customer	
engagement,	thought	leadership
Lead	Generation
Generating	qualified	leads	
through	integrated	campaigns	
that	use	every	element	of	your	
marketing	mix
Website	Design
We	design,	optimize	and	refresh	
your	website	content	to	increase	
lead	conversion
Integrated	Campaigns
Running	integrated	marketing	
campaigns	that	pull	together	
content,	digital,	social	&	PR	to	
generate	leads
PR
Creation	&	distribution	of	press	
releases.	Outreach	to	journalists	&	
media.	Thought-leadership	&	editorial	
articles,	interviews	expertise
www.ideaswalla.com swati@ideaswalla.com
Ideaswalla	- How	We’re	Different
• Experience	in	Financial	Services	– Asset	Management/Fintech/Bank/Insurance
• Startups	Experience	– Marketing	Strategy,	Content	Creation,	Email	Marketing,	
Marketing	Automation,	Communications	 etc.
• Proven	Results	– Delivered	20x	qualified	leads	through	 marketing	campaigns,	
managed	NASDAQ	bell-ringing	 event,	got	prime-time	exclusive	coverage	of	NASDAQ	Times	
Square	tower	&	secured	national	&	international	PR	coverage
• Bring	best-in-class	marketing	processes	from	my	experience	working	in	USA,	
Europe,	and	Asia-Pacific	regions
• Flexible	engagement	models	to	choose	from
www.ideaswalla.com swati@ideaswalla.com
What’s	Next?
swati@ideaswalla.com
www.ideaswalla.com
www.ideaswalla.com			
swati@ideaswalla.com

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