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DATA REQUIRED FOR
EFFECTIVE SALES
FORECASTING
Swayne Hill
Twitter: @DataDrivenSales
Blog: DataDrivenSalesManagement.com




                                      Copyright Swayne Hill, 2012
Period-to-Date Performance




                             Copyright Swayne Hill, 2012
Days to Closed/Won from Sales Stage
     Averge Days to Closed/Won                    • Calculated using a 6-
            From Stage
                                                    month historical view on
Stage 2                                      90
                                                    Closed/Won deals
Stage 3                                 63          captured from
Stage 4                    40
                                                    Salesforce.com into our
                                                    Cloud9 data warehouse
Stage 5            23
                                                  • Average number of days
Stage 6       15
                                                    it takes to move from
Stage 7   0                                         any particular stage in
                                                    the sales cycle to
                                                    Closed/Won
                   Days to Closed/Won


                                                                Copyright Swayne Hill, 2012
Propensity to Close/Win from Sales Stage
          % of Deals That Go To                  • Calculated using a 6-
               Close/Won
                                                   month historical view on
Stage 1          35%
                                                   Closed/Won deals
Stage 2             42%                            captured from
Stage 3                50%
                                                   Salesforce.com into our
                                                   Cloud9 data warehouse
Stage 4                      60%
                                                 • Percentage of sales
Stage 5                            80%
                                                   opportunities that
Stage 6                                  95%       ultimately move to
Stage 7                                   100%
                                                   Closed/Won from each
                                                   of our sales stages
                % To Close/Won


                                                               Copyright Swayne Hill, 2012
Sales Forecast Risk Profile
 Stalled Deal Risk filter, driven from Opportunity Scoring benchmark
 and historical Salesforce.com CRM data




                                                      Copyright Swayne Hill, 2012
Sales Forecast Risk Profile
Met with VP Sales Risk filter, driven from Opportunity Scoring System




                                                        Copyright Swayne Hill, 2012
Sales Forecast Risk Profile
Pushed Deal Risk filter, driven from historical Salesforece.com
CRM data




                                                         Copyright Swayne Hill, 2012
DATA REQUIRED FOR
EFFECTIVE SALES
FORECASTING
Swayne Hill
Twitter: @DataDrivenSales
Blog: DataDrivenSalesManagement.com




                                      Copyright Swayne Hill, 2012

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Historical Data Required for Sales Forecasting

  • 1. DATA REQUIRED FOR EFFECTIVE SALES FORECASTING Swayne Hill Twitter: @DataDrivenSales Blog: DataDrivenSalesManagement.com Copyright Swayne Hill, 2012
  • 2. Period-to-Date Performance Copyright Swayne Hill, 2012
  • 3. Days to Closed/Won from Sales Stage Averge Days to Closed/Won • Calculated using a 6- From Stage month historical view on Stage 2 90 Closed/Won deals Stage 3 63 captured from Stage 4 40 Salesforce.com into our Cloud9 data warehouse Stage 5 23 • Average number of days Stage 6 15 it takes to move from Stage 7 0 any particular stage in the sales cycle to Closed/Won Days to Closed/Won Copyright Swayne Hill, 2012
  • 4. Propensity to Close/Win from Sales Stage % of Deals That Go To • Calculated using a 6- Close/Won month historical view on Stage 1 35% Closed/Won deals Stage 2 42% captured from Stage 3 50% Salesforce.com into our Cloud9 data warehouse Stage 4 60% • Percentage of sales Stage 5 80% opportunities that Stage 6 95% ultimately move to Stage 7 100% Closed/Won from each of our sales stages % To Close/Won Copyright Swayne Hill, 2012
  • 5. Sales Forecast Risk Profile Stalled Deal Risk filter, driven from Opportunity Scoring benchmark and historical Salesforce.com CRM data Copyright Swayne Hill, 2012
  • 6. Sales Forecast Risk Profile Met with VP Sales Risk filter, driven from Opportunity Scoring System Copyright Swayne Hill, 2012
  • 7. Sales Forecast Risk Profile Pushed Deal Risk filter, driven from historical Salesforece.com CRM data Copyright Swayne Hill, 2012
  • 8. DATA REQUIRED FOR EFFECTIVE SALES FORECASTING Swayne Hill Twitter: @DataDrivenSales Blog: DataDrivenSalesManagement.com Copyright Swayne Hill, 2012

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  1. Created material for Sales to engage decision makers in a more valuable conversation