2. Should we use social
Text
media? is the wrong
question.
The Lutheran World Federation
Keynote and Workshop on Social Media
Martin Kuenzi, Head of Marketing & Communications
3. Should we use social
Text
media? is the wrong
question!
The Lutheran World Federation
Keynote and Workshop on Social Media
Martin Kuenzi, Head of Marketing & Communications
9. WHY SOCIAL MEDIA IS NOT A FAD!
!
Source: Charron, C. et al., 2006. Social computing. 9
10. The Groundswell.
People connecting using technology to get the
things they need from each other, bypassing
traditional institutions like corporations.
Groundswell, Li and Bernoff
11. MARKETING IS A DIALOGUE - ALWAYS!!!
OM ER
CUST
HE
Y T F YOUR
T’S WH L O
T HA ONTRO
I SI NC
RA ND
B
11
23. ENGAGE
Facebook: Heilsarmee.ArmeeDuSalut
Make sure you are ready for #FB
Assemble a crowd of people willing to
interact
Be personal and share every day life
content
Use it for viral campaigns
Get better!
23
24. MEASURE
Youtube: @SwissRedshield
Assemble content into your own
Youtube channel
Create your playlists
Share and embed content
Use it for viral campaigns
24
27. IMPROVE
iPhone-App: Feel Great!
Increase involvement of your crowd
Be part of today’s conversations
Trigger conversations
27
28. TAKE AWAYS (HOW WE DO IT AT SWISS SALVATION ARMY)
Keep it simple and
make mistakes
Engage in a conversation,
if you feel so
Build relationships
and provide value.
Make people feel being
part of your story
Listen to your
audience
Involve your staff and
Offer various ambassadors
channels
28
30. Thank
Text you.
Connect:
Twitter: @PirateTill
eMail: martin_kuenzi@salvationarmy.ch
LinkedIn: http://ch.linkedin.com/in/martinkuenzi
(c) 2012, Martin Kuenzi, Head of Marketing & Communications