Growth Hacking skills will help you beat your competition and keep growing!
Rohan runs you through some of the case studies, learnings and tricks he has learned along the way as a Growth Hacker.
1. Rohan Chaubey | India's Most Followed Growth Hacker
GROWTH HACKING FOR
EARLY STAGE STARTUPS
2. ROHAN CHAUBEY
Bestselling Author of The Growth Hacking Book.
IBM and Twitter’s partner product Audiense.com
ranks Rohan as India’s most-followed Growth
Hacker.
Organically grown social media following of
quarter million followers in record time.
Rohan has a proven track record of making
content go viral on social media. One of his
SlideShares attracted 100000+ views within 12
hours.
3. ROHAN CHAUBEY
Reality Social Network -> Blogger -> Media
Columnists -> SaaS Marketer -> SaaS Founder ->
Growth Hacker
Rohan’s helps startups and companies unlock
explosive, exponential, long-term growth by
experimenting and finding proven processes
that deliver predictable results. Rohan’s growth
hacking framework is used by many Silicon
Valley startups to get their first 100, 1000,
10000 or 100000 customers.
Worked with Bay Area, New York and DC based
startups as a Growth Hacker.
6. Prerequisites for Growth Hacking
Product/Market fit is the delivery of a product or serve that
perfectly satisfies the need of a given user segment and thus
creates a loyal and passionate user base.
Product Market fit, something that people really want.
Vitamin versus Painkiller.
Must-have versus nice-to-have.
7. What is Growth Hacking
High tempo marketing experiments to uncover strategies to
acquire and retain customers/users using data.
A growth hacker is someone that operates at the intersection of
product, marketing, and technology to methodically acquire,
activate and retain users/followers/clients.
8. What is your job as a Growth Hacker?
Experiment and discover “measurable + scalable + repeatable”
process to grow an important metric (North Star Metric).
Example:
AirBnB - nights booked
Quora - no. of questions answered
Funnel:
Acquisition -> Activation -> Retention -> Revenue -> Referral
9. Funnel Stage and Growth Tactics
Acquisition
Inbound (Pull Tactics) - Your audience (blog, social media,
Youtube, etc.) and Leveraged audience (Speaking, guest
posting, marketplaces, etc.)
Outbound (Push Tactics) - Affiliates, Direct Sales, Paid Ads, etc.
Automated - API integrations, Social Sharing, Network
Invitations (Phone, emails, social contacts).
Activation - Landing pages, copywriting, CTAs, Onboarding,
Gamification, Social Proof, Pricing (Tiers, Discrimination, Naming,
Trials, Freemium, Discounts, Riskless)
Retention - Emails, alerts and notifications, community building,
increase value, etc.
12. What is your job as a Growth Hacker?
Experiment and discover “measurable + scalable + repeatable”
process to grow an important metric (North Star Metric).
Example:
AirBnB - nights booked
Quora - no. of questions answered
Funnel:
Acquisition -> Activation -> Retention -> Revenue -> Referral
13. How to become a Growth Hacker?
1. Read.
2. Find someone who has been there and done that.
3. Cultivate growth hacking mindset.
4. Experiment and find your own growth hacks.
5. Understand marketing and analytics.
14. Untold Truths about Growth
1. Growth Hacking is an infinite game.
2. Virality or growth is never accidental.
3. Kings of hype get overbooked even before the launch.
15. 5-Step Framework for Growth Hacking Success
Step 1: Pin down your North Star metric (NSM).
Step 2: Build a Growth Model.
Build apps/products/services so valuable that businesses have no choice but to buy your
solution!
Product + Marketing = Growth
Step 3: Produce a strategy. Formulate action steps (tactics) building mini models.
Step 4: Implement in a timely, regular scheduled way before you Monitor. Pay keen
attention to your progress and adjust until you get what you want. Iteration is the key.
Step 5: Focus on benefiting and serving others (Check Step 2 - Value Delivery)
If you follow the above five steps, the world is your oyster.
16. GROWTHSET
To become a world-class growth hacker, you have to work on your GrowthSet
relentlessly.
I define GrowthSet using a mathematical formula.
GrowthSet = Skillset + Mindset + Toolset
17. Growth Hackers versus Digital Marketers
A “growth hacker” is a hybrid beast, a skilled mix of a technical genius and a
Marketer.
Growth hackers don’t see marketing as an activity, per se, but a fundamental
aspect of how a product or service is designed and built.
Marketers ruin everything. They have even ruined the meaning of growth hacking.
Growth Hacking is more than just tactics.
Principles → Process → Platform Knowledge → Tactics
Full Funnel. Not just top of the funnel. Growth Hacking is testing across full customer
journey to accelerate sustainable growth.
We need growth teams not departments. Choose tactics based on ICE score.
18. Twitter
Grow followers.
Capture competitor's followers.
Lead generation.
Press.
Traffic generation through hashtag domination.
Finding emails of your followers or your competitors followers.
19. Instagram
Grow followers.
Capture competitor's followers.
Lead generation.
Get leads, podcast guests, etc.
Traffic generation through hashtag domination.
Finding emails of your followers or your competitors followers.
23. Get Endless Customers
1. Competitor's product reviews blog
2. Find non competing products
3. Deal marketplaces
4. Content partnerships
5. Create course and tools
6. Influencers
24. Product Hunt Launch
1. Use API for marketers
2. Special offer for PH community
3. Make an influencer launch the product
25. Become media's favorite
Most common types of content that gets
coverage easily - Infographics or
Gifographics, Industry Survey and Original
Research.
Become friends with the media
Give them what they want.
26. Episodic Content
Episodic content helps build fan bases for
businesses. They start anticipating content.
You will gain more subscribers and followers
because they want to follow your journey and
see how the future events unfold into episodes.
This type of content marketing is also a powerful
search engine optimization (SEO) tool. Episodic
content links together, which is ideal for SEO.
27. Repurpose, Reshare, Repost
Re-purpose: Re-purpose long-form content into
short-form content pieces. Repurpose content
into Slideshare, Videos, Infographics, Social
Media Visuals, GIFs, Quote Graphics, Audio /
Podcasts / Short Clips for social media, Quora
answers, Bite-sized social media content, Course,
Email series, E-book, Tweetables, Checklists and
similar content upgrades.
Re-share: Promote multiple times on various
distribution channels.
Re-post / Re-publish: Republish content on Quora
Blog, Medium, LinkedIn Pulse, BlogBeats, etc.
28. Make them click!
Create Click-Worthy Headlines
"A good headline can be the difference between 1,000 people
and 100,000 people reading something.”
Use the tool SocialAnimal.com.
Come up with 10 headlines for every piece of content.
Then select your favorite five, and use different headlines for
sharing the post multiple times on each channel.
29. Steal Customer from your Competitors
Make sure your solution is better than your competitors.
Use tools like BuiltWith.com to get a list of companies using
competitor's products.
Use Twitter advanced search to identify dissatisfied customers of
your competitors.
Leverage LinkedIn, IG, FB, etc.
Hijack their traffic sources.
30. Acquire 100K app users
Targeted ads
IG growth tool
Influencer marketing
ASO
SEO
PR story that makes headlines
Social Media
WhatsApp marketing
Awareness -> Download -> Activation -> Share
34. Are you willing to do the work to make it
work?
"It takes 2x or 3x the amount of work to
become the absolute best in your field,
the best reap 5x or 10x the reward as
everyone else."
