COLD COMFORT

1. Cooling Comfort to Soothe a SORE NOSE
P.C.C
COLD COMFORTA product by ROSE PETAL

2. Punjab College of Commerce
Principles of Marketing
MKTG – 3523
Prof. Ossama Fazal
Minahil Raza – 2035
Syed Faizan Jaffri – 2001
Abdul Wahab – 2048
Asmar Butt – 2003
Sana Hanif – 2013
Ahsan-ullah Khan – 2044
February 11, 2014

3. ACKNOWLEDGMENT
We have taken efforts in this project. However, it would not have been possible without the kind
support and help of many individuals. First of all we would like to thank ALLAH ALMIGHTY
with whose grace we have been able to complete this project. We take this opportunity to express
our profound gratitude and deep regards to our honorable Professor Osama Fazal for his
exemplary guidance, monitoring and constant encouragement throughout the course of this
project. The blessing, help and guidance given by him time to time shall carry us a long way in
the journey of life on which we are about to embark. Our thanks and appreciations also go to our
colleague in developing the project and people who have willingly helped us out with their
abilities. In the end our special thanks to Mr. Asad who helped and guide us technically a lot in
finalizing this project.

4. TABLE OF CONTENTS
INTRODUCTION....................................................................................................................1
VISION & MISSION ................................................................................................................2
MANAGEMENT DIRECTORY............................................................................................3
HISTORY.................................................................................................................................5
PACKAGES CORPORATE STRUCTURE.........................................................................7
MANUFACTURING DIVISIONS ...........................................................................................7
COMPANY’S SUBSIDIARIES................................................................................................8
COMPANY’S ASSOCIATIONS ..............................................................................................9
CORE VALUES.....................................................................................................................10
PRODUCTS............................................................................................................................13
RAW MATERIALS...............................................................................................................14
Board....................................................................................................................................14
PAPER .................................................................................................................................17
PAPER PRODUCTS ............................................................................................................18
CONSUMER PRODUCTS ...................................................................................................21
ROSE PETAL TISSUE PRODUCTS....................................................................................21
ROSE PETAL..........................................................................................................................24
COLD COMFORT ..................................................................................................................25
MENTHOL.............................................................................................................................26
INGREDIENTS......................................................................................................................27
BENEFITS..............................................................................................................................29
MARKETING MIX...............................................................................................................30

5. | 1
INTRODUCTION
Packages Pakistan Limited (PPL) established in 1956 as a joint venture between the Ali
Group of Pakistan and Akerlund and Rausing of Sweden. PPL provides premium-packaging
solutions for exceptional value to individuals and businesses. We are the only packaging
facility in Pakistan offering a complete range of packaging solutions including offset printed
cartons, shipping containers and flexible packaging materials to individuals and businesses
world-wide. Our clientele includes illustrious names such as Unilever and Pakistan Tobacco
Company, who have been our customers for over 50 years. We employ over 3000 people and
had sales of over US 350 million in 2012.
Listed on all three stock exchanges in Pakistan, Packages Limited has maintained a long-time
credit rating of AA. Our joint ventures and business alliances with some of the world's
biggest names reflect our forward-looking strategy of continuously improving customer value
through improvements in productivity.

6. | 2
VISION & MISSION
• Position ourselves to be a regional player of quality packaging, paper
& paperboard and consumer products. Improve on contemporary
measures including cost, quality, service, speed of delivery and
mobilization. Keep investing in technology, systems and human
resource. To effectively meet the challenges every new dawn brings.
Develop relationships with all our stakeholders based on sustainable
cooperation, upholding ethical values, which the shareholders,
management and employees represent and continuously strive for.
• To be a Company that continuously enhances its superior technological
competence to provide innovative solutions to customer needs.

7. | 3
MANAGEMENT DIRECTORY
C.E.O, Board of Directors Designation
Mr.Towfiq Habib Chairman
Mr. Syed Ali Haider Chief Executive, MD
Mr.Aslam Mehdi Director
Mr.ShamimAjmed Khan Director
Mr. Khalid Yacob Director
Muhammad Aurangzeb Director
Mr.Wazir Ali Khoja Director
MattiIlmariNaakka Director
Syed Shahid Ali Director
Shahid Aziz Siddiqui Director
Ali Aslam Director
2nd
level Management Designation
Syed Hyder Ali Chairman
Syed Aslam Mehdi Member
Khalid Yacob Member
Company’s Auditors Committee Designation
Shamim Ahmad Khan Chairman
Syed Shahid Ali Member (Non- Executive Director)
Syed Aslam Mehdi Member (Director General)
Muhammad Aurangzeb (Non-Executive Director)
MattiIlmariNaakka (Non-Executive Director)
Wazir Ali Khoja Member (Non-Executive Director)
Adil J. Cawasji Secretary

8. | 4
Business Strategy Committee Designation
Syed Hyder Ali Chairman
Syed Aslam Mehdi Member
Khalid Yacob Member
System Tech. Committee Designation
Syed Aslam Mehdi Chairman
Khalid Yacob Member
SulemanJaved Member
Advisor
Syed Babar Ali

9. | 5
HISTORY
Over the years, Packages has continued to enhance its facilities to meet the growing demand
of packaging products.
In 1968, with IFC participation, Packages established a pulp and paper mill with a capacity
of 24,000 tons per year
In 1981, Packages modified a paper machine to produce tissue paper “Rose Petal”
In 1986, the Company established a flexible packaging unit for food industry.
In 1993, a joint venture agreement with Mitsubishi Corporation of Japan for the manufacture
of Polypropylene films at the Industrial Estate in Hattar, NWFP. Tri-Pack Films Limited
was launched with 33% sharing of Packages Limited.Tri-Pack Films Limited commenced
production in June 1995.
In July, 1994, Packages launched Coates Lorilleux Pakistan Limited (currently DIC
Pakistan Limited) with 55% ownership, commenced production and sale of printing inks.
In 1996, Packages signed joint venture agreement with Printcare (Ceylon) Limited
(SriLanka) for the production of flexible packaging materials and formed Packages Lanka
(Private) Limited with 79% ownership, commenced production in 1998.
In 2005, Formation of Bulleh Shah Paper Mills for the production of Paper & Board with
the capacity from the current 100,000 tons per annum to 300,000 tons per annum.
In 2008, the Company embarked upon capacity expansion in its tissue with the help of new
tissue paper manufacturing machine PM-9 with production capacity of 31,000 tonnes, and

10. | 6
now taking benefit by exporting potential of tissue products in the international market,
particularly the Middle East.

11. | 7
PACKAGES CORPORATE STRUCTURE
Our Company has always been at the fore-front of new developments in packaging research
and has pioneered several innovations, including the use of wheat straw as a raw material for
paper and board manufacture. Our on-site paper and board mill, established in 1968, has
constantly increased its production capacity. A new plant with even greater capabilities is
planned for the near future.
MANUFACTURING DIVISIONS
Manufacturing Divisions
Paper and Board
Division
Manufactures paper
and board from a
mixture of wood, pulp
and other raw
materials, and treats
effluent
Packaging Division
Takes materials from
the Paper and Board
Division and converts
customer ideas into
finished products
Consumer Products
Division
Manufactures off-the-
shelf branded
consumer products

12. | 8
Established in 1994, a joint venture between Packages Limited
(55%) and Dainippon Ink and Chemicals Asia Pacific Singapore
Pte. Limited,(45%). Dainippon Inks and Chemicals is one of the
largest printing ink manufacturing groups worldwide. Gross sales
for 2011 were USD 25.5 million. Number of employees: 159. Non-
listed public limited Company.
Packages Lanka (Pvt) Limited is based near Colombo, Sri Lanka. It
is a joint venture between Packages Limited and Printcare (Ceylon)
Limited of Sri Lanka. This project was set up in 1998 for the
manufacture of flexible packaging material. Packages Limited owns
79% of this company. Packages Lanka (Private) Limited has an
annual capacity of producing 90 million meters flexible packaging.
Packages Lanka Private Limited had sales of Sri Lankan USD 12.2
million in the year 2011. The number of employees of the company
is 150. Private Limited Company.
COMPANY’S SUBSIDIARIES
COMPANY'S SUBSIDIARIES
DIC PAKISTAN
LTD.
Manufecturer &
Supplier of printing
inks
PAKISTAN
CONSTRUCTION
(PVT) LTD.
Construction business
PACKAGES LANKA
(PVT) LTD.
Manufacturer of
flexible packaging
material

13. | 9
The Insurance Company of the Group, IGIIL, was established in 1953. It
had a gross premium of USD 19.5 million in the year 2011. Net worth at
realizable value is over Rs.18 billion. Number of employees are 113. IGIIL
acquired the insurance business of Pakistan branch of Royal & Sun
Alliance Insurance Plc in year 2004. IGIIL is global network partner of
Royal & Sun Alliance Insurance Plc. It is a Public Limited Company.
Tri-Pack manufactures Bi-axially Oriented Polypropylene film (BOPP)
with an annual capacity of 35,800 Tones. Tri-Pack sales net of sales tax in
2011 were USD 111,358.6 million. The number of employees of the
company is 385. Packages Limited has 33.3% ownership in the company
while Mitsubishi Corporation of Japan holds 25% shares. The Company
has production facilities in Port Qasim (near Karachi) and Hattar, NWFP.
It is a Public Limited Company
Established in 1990, IGI Investment Bank is licensed to carry out all
investment finance and leasing operations as a Non-Banking Finance
Company. In addition, it also offers corporate finance and advisory equity
brokerage, portfolio management and mutual funds advisory services. In
2006, IGI Investment Bank acquired Finex Securities Limited, a brokerage
house in Karachi,. The Packages Group owns 49% of the equity.
COMPANY’S ASSOCIATIONS
COMPANY'S ASSOCIATES
IGI INSURANCE
LIMITED
Insurance business
TRI-PACK FILMS
LIMITED
Mnufecturer of
PolyPropolyene
Films
IGI INVESTMENT
BABK LIMITED
Non-Banking
Finance Company

14. | 10
CORE VALUES
Underlying everything we do and everything we believe in is a set of core values. These
guide us to deal with every aspect of any issue we might encounter in our personal and
professional lives. These values help us grow inside and outside, personally and as an
organization.
SMART GOVERNANCE
We are committed to running our business successfully and efficiently, providing long term
benefits to our employees and shareholders, and enriching the lives of those whom we serve
by fulfilling our corporate responsibility to the best of our ability. We expect excellence from
all processes, whether they relate to policy formation and accounting procedures or product
development and customer service.
WORK ENVIRONMENT
Our policies and core values are aimed towards creating an informal yet stimulating team-
orientedwork environment with a culture of sharing and open communication. We cherish the
diversity of viewpoint of every individual; we realize this encourages innovation and
develops character. All employees have the right to a stress- and injury-free work
environment. We ensure our employee safety and health by providing various in-house
facilities such as a gym and making sure that all staff understand and uphold our safety
We make sure that all our processes and methods conform to the
highest ideals of professional behaviour. Our organizational structure
is straightforward and need-based; accountability is transparent,
consistent and both horizontal and vertical.

15. | 11
policy. All our employees are permitted and encouraged to afford time and attention to
personal concerns.
OUR PEOPLE
The success of an organization depends on the people working for it. Each member of our
team is considered equally important and provided constant training, motivation and
guidance. We possess a dedicated staff of the highest calibre dedicated in making our
business a success. We ensure that every employee has the opportunity to excel himself. To
achieve this goal, we seek to provide challenging work prospects for all employees.
Compensation and rewardis given to each on his/her performance and hard work.
CONSERVATION
We expect and encourage our employees to actively participate in community service and to
take care of the environment entrusted to us as citizens sharing the earth's resources.
CUSTOMER SATISFACTION
We are customer-driven; we go the extra mile to make sure our clients' expectations are met
and exceeded on every issue. We collaborate with leading companies to arm ourselves with
the latest technology and provide customers with innovative solutions in the most cost-
effective manner available.
ETHICAL BEHAVIOR
We make it clear that being a sincere, honest and decent human being takes precedence over
everything else. In the Packages family, there is an all-round respect for elders, tolerance for
equals and affection for youngsters. Managers are expected to lead from the front, train junior

16. | 12
colleagues through delegation, resolve conflicts speedily, be visible at all times and act as
role models for others. We make sure that all our processes and methods conform to the
highest ideals of professional behaviour. Our organizational structure is straight-forward and
need-based; accountability is transparent, consistent and both horizontal and vertical.

17. | 13
PRODUCTS
PRODUCTS
Raw Material Packaging Material Consumer goods
Paper & Board
Tissue rollTest LinerWhite bleach board
Liner & Fluting Facial tissue
High Performance
Fluting
Cardboard / paper
cupboard
Liquid packaging
board
Duplex board Kitchen Roll
Fluting/ corrugated
Medium Paper
Rose petal hygiene
hand towel
Rose Petal Pocket
Packs
White Test Liner
Rose Petal Party
Products
Wet Tissues

18. | 14
RAW MATERIALS
Paper & Board - Business Unit:
Packages Limited has been producing high quality Paper and Board since 1968 using
environment friendly manufacturing processes. Over the years, Packages Limited has
continued to enhance its capacities and capabilities to meet the growing demand of Paper and
Board products. Packages Limited is poised to expand its market presence and be a market
leader. Our products are tested for high performance in terms of strength, stiffness, gloss, and
run-ability.
Board
Board has become a necessity in today’s environment as we experience numerous amounts of
products being packaged in various forms of boards. Packages Limited manufactures several
types of Boards in various gram-ages and sizes to provide optimum solution to industry’s
ever growing packaging needs.

19. | 15
Packages Limited produces following types of board:
These boards are used for packaging purposes, which include liquid packaging,
confectionary, tea and food cartons, matchboxes, paper cups and plates, cigarette packaging,
pharmaceutical packaging etc. These different types of boards give a variety of packaging
solutions to our everyday needs. With the help and support of our professional R & D team,
Packages Limited will continue to develop more efficient and high performance boards.
Detail of Board Types is as below:
White Bleach Board:
White Bleach Board is widely used for packaging purposes by an array of customers.
Packages Limited produces White Bleach Board in various gram-ages varying from 188 –
270gsm depends upon its usage in several forms. Bleach Board primarily, was used in coated
Board Type Weight (g/m2)
Coated White Bleach Board 208 – 270
Coated Duplex Board 230 – 300
Uncoated Liquid Packaging Board 190 – 205
Coated Liquid Packaging Board 210 – 225
Card Board / Paper Cup Board 160 – 270

20. | 16
form mainly by Tobacco Industry followed by pharmaceutical, cosmetics and other high
value packaging solutions.
Duplex Board:
Packages Limited is producing Duplex Board in several gram-ages varying from 210gsm
(uncoated) to 300gsm (coated). Duplex Board pre-dominantly, is being use for packaging of
matchboxes, tissue papers, biscuits, tea, cosmetics, cigarettes and pharmaceutical products.
Liquid Packaging Board:
Packages Limited is the only company in Pakistan, which is producing Liquid Packaging
Board for Tetra Pak Pakistan Limited. Liquid Packaging Board is use for packaging of milk
and juices, etc.
Card Board/Paper Cup Board:
Card Board, produced by Packages Limited, is offered in gram-age range of 160gsm to
250gsm. Card Board is used in Paper Cups, Plates and packaging of frozen desserts
Liner & Fluting:
Packages Limited is a major producer of high quality Liner and Fluting which is produced to
cater customized requirements of our valued customers. The different types of Liner and
Fluting are primarily used for packaging purposes, which includes shipping cartons, fruit &
vegetable packaging, textile products.

21. | 17
Liner and Fluting Type Weight (g/m2)
Test Liner – T1 110 - 200
Test Liner – T2 110 - 200
High Performance Fluting 140
Fluting / Corrugated Medium Paper 110 - 170
White Test Liner 150 & 200
PAPER
Packages Limited is producing finest quality paper that suites different market needs. We are
one of the most environmentally responsible Paper and Board manufacturing company in the
country. We have always taken a sustainable approach to business that balances
environmental, social and economic needs.
Packages Limited is producing 100% wood pulp fibre based paper in Pakistan. We are
producing wood pulp paper mainly in gram-ages ranging from 50 to 90gsm. Having state of
the art machinery, finest ingredients and high quality imported wood pulp, Packages Limited
is consistently striving to become the market leader.Packages Limited produces Paper of
following categories:
Paper Product Category Weight (gsm)

22. | 18
PAPER PRODUCTS
With the ever-increasing demand and consumption of photocopy paper in the growing
economy of the country, Packages Limited has introduced its photocopy paper by the name
of Copymate Plus 70gsm& Copymate Plus 80gsm. These brands have been able to deliver
quality product with high performance that fulfils customer needs and meets their
expectations. With extensive distribution network throughout the country, Packages Limited
is striving hard to become the finest and the largest manufacturer of Photocopy Paper. Our
technical staff’s research and development experience creates the foundation of successful
Stationery products.
Copymate Plus 70gsm:
Copymate Plus 70gsm is 100% wood pulp fibber based photocopy paper and is used for
printers, Photocopiers, fax machines, e-mail attachments, meeting notes and other office
equipment. Its Technical Specifications are as follow;
Gram-age: 70g/m2
Format: A4 (210 x 297mm) / special size (210 x 334mm)
Packaging: Box with 5 reams of 500 sheets
Photocopy Paper – 100% Wood pulp fibre 70 & 80
Writing, Printing & Publishing Paper 50 – 90
Coated Paper 100 – 170

23. | 19
CopymatePlus 80 gsm:
CopymatePlus 80 gsm is also 100 percent wood pulp fiber based multipurpose photocopy /
printing paper. It is mainly used for printers, Photo copier machines, fax machines and other
office equipment. Its Technical Specifications are as follow:
Gram-age: 80g/m2
Format: A4 (210 x 297mm) / special size (210 x 334mm)
Packaging: Box with 5 reams of 500 sheets
Writing Printing & Publishing Paper:
Packages Limited produces 100 percent wood pulp fiber based Writing, Printing &
Publishing Paper mainly in 50, 60, 70 and 80 gsm. Writing Printing & Publishing Paper is
available both in reels as well as folio sizes and is commercially consumed in publishing of
syllabus books, religious books, novels, autobiographies, printing of Exercise note books and
various stationery items etc.

24. | 20
Stationery Products:
Packages Limited has also introduced its stationery product line which includes various day
to day utility items like exercise note books, spiral note books, writing pads, note pads, sketch
pads and registers.

25. | 21
CONSUMER PRODUCTS
We provide a range of Tissue paper products to serve and support the need of disposable
cleaning. Our aim is to provide convenience for a hygienic lifestyle by innovating products
that contribute to diverting dirt and germs away from you, give you daily confidence and
keep you at your best. We have been delivering our brand promise of uncompromised quality
for almost 30 years and continue to lead the tissue category by offering premium tissue
products in several diverse categories.
ROSE PETAL TISSUE PRODUCTS
1. Facial Tissue:
Soft, strong and absorbent, our range of premium quality facial tissues is friendly to the
skin and is available in a range of different sizes and attractive designs.
2. Tissue Roll:
Softness combined with strength, our tissue rolls are an ideal solution for the family’s
need of disposable cleaning in the bathroom.

26. | 22
3. Kitchen Roll:
This is our all-rounder when it comes to the diverse cleaning and oil absorbing needs in
the kitchen. Whether it’s wiping the kitchen counter or the dishes the kitchen tissue roll
is the perfect hygienic alternative to the regular kitchen cloth.
4. Rose Petal Hi-jeen Hand Towel:
Our Hi-jeen hand towels present the perfect way to complete your hand wash and protect
them from reapplication of germs or dirt from used cloth towels. Hi-jeen Tissues also
come with a dispenser for easy pull and use.
5. Rose Petal Pocket Packs:
Premium quality Rose Petal facial tissues come in a pocket friendly size. Ten 2-
ply sheets per pack, they are great to use anytime, anywhere.

27. | 23
6. Rose Petal Party Products:
Our range of Party Products includes disposable paper plates and cups, a Party Pack of
500 tissues and tissue table napkins, perfect for Parties and outdoor conveniences
7. Wet Tissues:
Rose Petal wet tissue singles are convenient wipes to sooth and refresh your skin. Rose
Petal wet tissues provide a soft feel, refreshing fragrance for hygiene on the move.

28. | 24
ROSE PETALMOMENTS OF SOFTNESS
“Rose Petal” was launched in 1982, as consumer product by Packages Pakistan Limited.
Every product, from paper cups and plates to paper towels and tissues, is made of the highest
quality materials and processed under the strict hygienic conditions.
One of the most well-known products of Rose Petal brand is tissue paper. Rose Petal has
been the pioneer and leader in its market category for the last 25 years. Today it is one of the
biggest tissue brands in the country’s market and commands 70% of the market share. So
deep is its popularity that today the very name Rose Petal has become a generic name for
tissues.
Rose Petal offers products manufactured under highest standards of hygiene and quality to
meet the household and cleanliness needs of our consumers. We currently provide a complete
range of tissue papers and paper products that are convenient, quick and easy to use. Ranging
from facial tissues to toilet rolls, table napkins, pocket packs, kitchen rolls, party packs, we
bring to the consumers, complete convenience with tissue products for every occasion. It is
the ideal solution for all cleaning needs, Rose Petal tissues give consumers confidence to
always be at their best. Rose Petal’s products are created with great ideas for making
everyday living easier and more comfortable, both indoors and out.

29. | 25
COLD COMFORT
Introducing
COLD COMFORT
Pocket Pack Tissues(A product of ROSE PETAL)
Everyone's nose needs a little extra love in the cold.Therefore, first time in Pakistan, we
introduce you a product that care for your nose in cold, “COLD COMFORT”TISSUES. The
presence of calendula and menthol are the two major ingredients, which make these tissues
different from other tissues. The COLD COMFORT pocket tissue is thicker than the usual
ROSE PETAL tissues. It is a square shape when folded out flat because of the sturdy and
extra thick layer. The tissue come folded up neatly inside the packet and it is easy to use it
and dispose-off.
The micro fine layer of calendula in COLD COMFORT tissues provides a soothing,
protective balm to help prevent your nose becoming red or drying out, and they are
dermatologically tested for even sensitive skin. COLD COMFORT tissues are the first
tissues in the market to be infused with calendula that leave behind a micro-fine layer of
balm, which soothes your nose and have a touch of menthol in the tissue to ease your
breathing.
This is ideal to soothe a sore nose and prevent skin from drying out. The skin around the
nostrils usually becomes sensitive and irritated resulting in sore skin and during bad colds,
the skin starts to crack and flake, which is very painful. The presence of menthol is the extra
bonus to breathe easily. The tissues have a strong menthol scent, and when during cold one
inhales through this tissue the menthol directly goes in. This really helps to un-block a stuffy

30. | 26
nose, making it easier to breathe freely again. The scent does fade away after few hours the
tissue has been removed from the packet and exposed to air for a prolonged time.
Presence of Menthol makes it Different!
MENTHOL
Menthol is an organic compound, which is extracted from peppermint and other mints. It is
synthetically made, and it has a waxy, crystal like appearance in its natural state. It can be
extracted from the leaves by distillation, but is more commonly made synthetically. Pure
menthol is a crystalline solid, but it is often used in the form of peppermint oil. It produces a
sensation of coolness in the mouth or when applied to the skin and can act as a mild and
aesthetic. The compound is widely used in cough and cold remedies because of its soothing
effects and as flavouring in candy, chewing gum, medical products and cigarettes.
Properties and Effects of Menthol
Menthol stimulates the body’s cold receptors, producing a cooling sensation when it is
inhaled or applied to the skin. As with the chemical capsaicin found in chili peppers, which
stimulates the heat receptors, the compound does not actually change the skin’s temperature,
but merely produces a feeling of cold.
Another important property of this compound is that it can act as a counterirritant, that is, a
substance that causes mild irritation or inflammation in one place, distracting attention from
pain in another. It also increases the penetration of medications applied to the skin. Menthol
suppresses the urge to cough and creates a sensation of increased openness in the nasal
passages in people suffering from nasal congestion.

31. | 27
INGREDIENTS
ParaffinumLiquidum Stearyl Alcohol CeraMicrocristallina
Isopropyl Palmitate Dimethicone Tocopherol
Limonene Linalool Geraniol
Caprylic Calendula Officinalis’ Extract
Description
ParaffinumLiquidum
Paraffinumliquidum (mineral oil) refers to a petroleum by-product created through
distillation. It is completely transparent and is basically a liquid form of petroleum jelly. It is
usually produced in large quantities and is used in many different ways all over the world due
to its low toxicity and low cost.
Stearyl Alcohol
It is an organic compound. It is classified as a fatty alcohol. It takes the form of white
granules or flakes, which are insoluble in water.
CeraMicrocrystallina
Paraffin waxes and Hydrocarbon waxes, microcrystal. A complex combination of long,
branched chain hydrocarbons obtained from residual oils by solvent crystallization. It consists
predominantly of saturated straight and branched chain hydrocarbons
Isopropyl Palmitate
It is a palm oil based emollient, moisturizer, thickening agent, and anti-static.

32. | 28
Dimethicone
It belongs to a group of polymeric organ silicon compounds that are commonly referred to as
silicones. It is optically clear, and, in general, inert, non-toxic, and non-flammable.
Tocopherol
Tocopherols (or TCP) are a class of chemical compounds which many have vitamin
E activity. It is a series of organic compounds consisting of various methylated phenols.
Vitamin E containing products are commonly used in the belief that vitamin E is good for the
skin.
Caprylic:
Caprylic acid is the common name for the eight-carbon saturated fatty acid known by the
systematic name octanoic acid. It is found naturally in the milk of various mammals...
Caprylic acid is used commercially in the production of esters used in perfumery and also in
the manufacture of dyes. Caprylic acid is also used in the treatment of some bacterial
infections.
Limonene
Limonene is a colourless liquid hydrocarbon classified as a cyclic terpene. The more
common D-isomer possesses a strong smell of oranges. It is used in chemical synthesis as a
precursor to carvone and as a renewably based solvent in cleaning products. Limonene takes
its name from the lemon, as the rind of the lemon, like other citrus fruits, contains
considerable amounts of this compound, which contributes to their odour.

33. | 29
Linalool
It is a naturally occurring terpene alcohol chemical found in many flowers and spice plants
with many commercial applications, the majority of which based on its pleasant scent (floral,
with a touch of spiciness).
Geraniol
Geraniol is a monoterpenoid and an alcohol. It is the primary part of rose oil, palmarosa oil,
and citronella oil . It also occurs in small quantities in geranium, lemon, and many
other essential oils. It appears as a clear to pale-yellow oil that is insoluble in water, but
soluble in most common organic solvents.
Calendula Officinalis Extract
It contains triterpenoid esters the carotenoids flavoxanthin and auroxanthin (antioxidants, and
the source of the yellow-orange coloration). The leaves and stems contain other carotenoids,
mostly lutein (80%) and zeaxanthin (5%), and beta-carotene. Plant pharmacological studies
have suggested that Calendula extracts have anti-viral, anti-genotoxic and anti-inflammatory
properties in vitro. Officinalis exhibited antibacterial activity and both the methanol and
the ethanol extracts showed antifungal activities.
BENEFITS
 Menthol helps opening blocked nose immediately as it came in contact with the nose
 Presence of Vitamin-E keeps the skin soft.
 These tissues are fuss-free and easy to use.
 Menthol helps to relieve pain, stress, and bacteria.

34. | 30
MARKETING MIX
Product
One of our products Tissue is also a major product of the brand, therefore keeping in mind
the need of this product and its easy use Rose Petal has added a new brand to its product line,
that’s is COLD COMFORT.
Price
The customer of ROSE PETAL tissues lies in all classes, which stretches its market.
Therefore,its products’ prices have been set keeping in view every class of consumer, and the
price ranges from Rs.5 to Rs.500. It is feasible for every class to buy its products. So keeping
in mind the price of this new product COLD COMFORT, that we just launched, costs just
Rs.7 for each pocket pack.
Promotion
Rose Petal promotes its product in an effective manner. Nowadays the most important
medium is cable TV,radio and then social media. It attracts the customer at a glance and
captures the big market in no time.
Placement
InitiallyCold Comfort is available in all major cities of Pakistan, and it is planned to make
Cold Comfort in easy reach of every one.

36. *This document is only for academic purpose, it has nothing to do with business or commercial practices.
EVALUATION SHEET
Names Syed Faizan
Jaffri
Asmar
Butt
Sana
Hanif
Minahil
Raza
Ehsan
Ullah
Abdul
Wahab
Roll No 2001 2003 2013 2035 2044 2048
Hard Copy
(4)
PPT’S
(4)
Advertisement
(4)
Dressing
(3)
Uniqueness
(3)
Individual
(2)
Total

37. P.G.C