This document discusses capacity building for NDLM Master Trainers on digital literacy course content in Assam, India. It provides an overview of the National Digital Literacy Mission (NDLM) including its targets, implementation process, eligibility criteria, training process, and levels. It also discusses some of the challenges to digital literacy programs in India including lack of knowledge, improper coordination and participation, language barriers, and time constraints. Effective communication is key to addressing these challenges and gaining acceptance of digital literacy training programs.

1. Capacity Building
of NDLM Master Trainers
on
The Course Content of NDLM
Conducted by:
Assam Electronics Development Corporation Ltd.
(AMTRON)
Date: 15th & 16th June, 2016
Presented by: Syed Mohsin Raja.
Digital & Social Media Strategist /Consultant,
Founder: Social Media Club - Assam

2. Mango Tree

3. The Constant
CHANGE

4. The World Around

5. 1. Development of 130 crore Indians,
2. IT (India’s Talent) + IT (Information
Technology) = IT (India Tomorrow)
3. Transparency,
4. Accountability,
5. Easy & effective Governance,
6. Good Governance – eGovernance,
Why Digital India?

6. What is Digital Media?

7. “Digital media are any media that are encoded in a machine-
readable format. Digital media can be created, viewed, distributed,
modified and preserved on computers. Computer programs and
software; digital video; web pages and websites, including social
media; data and databases; digital audio, such as mp3s; and e-
books are examples of digital media.” - Wiki
“Any media that can be produced,
reproduced, stored, shared on and using a
digital device.”
Digital media can be either ONLINE or OFFLINE.
What is Digital Media?

8. Digital literacy is the knowledge, skills, and
behaviours used in a broad range of digital
devices such as smart-phones, tablets,
laptops and desktop PCs, all of which are
seen as network rather than computing
devices.
What is Digital Literacy?

9. Internet Penetration in India:
1st 100 Million = A Decade
2nd 100 Million = 3 Years
Indian Context

10. in India
Digital & Social Media

11. Percentage of Households having COMPUTERS
Percentage of Households with INTERNET.
- Census Data 2011
North-Eastern Context
STATE Computers (%) Internet (%)
Arunachal 8.2 2
Assam 9.3 1.7
Manipur 9 2.1
Meghalaya 7.6 1.5
Mizoram 15.2 2.5
Nagaland 8.9 1.7
Sikkim 11.5 3.3
Tripura 7.2 1

12. Where’s Digital Divide?
19% of the Indian population uses
Internet.
Digital Divide

13. •Vision: At-least one person from every household
should be digitally literate.
•Scheme Duration : Till 2018
•Coverage of the Scheme: All States(s)/UT(s)
•Age Group : 14- 60 years
•Programme Management Unit: CSC e-Governance
Services India Limited
•State Implementing Agency: AMTRON
National Digital Literacy Mission

14. National Digital Literacy Mission

15. NDLM Target
Total Target : 52.5 lakhs
Supported by
Government :
47.5 Lakhs
100 % training cost
borne by Govt.
For SC/ ST/
BPL/Anganwadi/AS
HA/ARD
75% training cost
borne by Govt.
General/ OBC
Industry/ NGO/
CSR initiative:
5 Lakh

16. NDLM Implementation Process
Scheme
Guidelines
to States
Identification
of State
Implementing
Agencies
(SIAs)
Signing of
MoU by CSC-
SPV with
States/UTs
State and
District level
Workshops
Identification
&
Accreditation
of Training
Partners/
Centres Registratio
n of
candidates
by TCs
Training of
candidates
Examination
&
Certification
Payment for
successful
candidates

17. •Age Group: 16 – 40
•Education: Basic understanding of local language.
•One person from every household,
•ASHA, Anganbari workers etc.
Eligibility for NDLM

18. Training Process

19. Levels of Training
NDLM/DISHA
Appreciation of
Digital Literacy
Duration: 20 Hrs
To make a person IT literate, so
that he can operate a computer/
digital access devices (tablets,
etc.), send and receive emails
and search Internet for
information.
Basics of Digital
Literacy
Duration: 40 hrs
Besides basic level IT literacy,
the trainees will also be trained
to effectively avail various
Government to Citizen (G2C),
Business to Citizen (B2C)
Services, etc.
Level 1
Level 2
ISSUE: Student Login renders Material mixed from Level 2 and Optional Modules.
Question: Will there be no Level 2?

20. 1. To make a person IT literate,
2. S/he can operate a computer/digital access
devices (like tablets etc.)
3. Send and receive emails and
4. Search the internet for information etc.
Objective of Level 1

21. Level 1 Material/Curriculum
http://bit.ly/1UUayMK

22. NDLM so far...
• 29 States
State Implementing Agencies
Identified:
• 1950 (36 in Assam)Training Partners:
•
• . 25,000+ ActiveTraining Centres:
• 89,19,346
Beneficiary Registration and
Training:
• 28,90,273Certified Candidates

23. Communication Theory for
Digital Literacy Training

24. Digital Literacy Acceptance
Technology Acceptance Model: Fred Davis, 89’

25. Connected Consumerism
Where are we?

26. • Psychological,
• Motivational,
• Economic,
• Participatory.
Context of Digital Literacy

27. Accept it or not, Co-ordination starts only with
proper communication and so does the effective
usage of Digital Literacy.
Digital Media & Digital Literacy are no different when it
comes to co-ordination. And it needs TIME + Efforts.
Coordination Required...

28. 1. Lack of knowledge, education,
2. Improper participation,
3. Improper Coordination,
4. Coordination from the society,
5. Interest overlapping,
6. Time constraints,
7. Financial side,
8. Tracking and Monitoring activities,
9. MTI
The Roadblocks…
Context of NDLM

29. Questions:
•Where are the Digital Literacy programmes so
far?
•What are the languages required?
• Are the languages used contemporary?
• What if we don’t understand/relate even the
terms?
• What are the factors resisting a proper
interpersonal communication?
------------
• Only 5% Indians are fluent in English – India Human Dev. Survey 2005.
• Greater Digital Divide...

30. When NOT understood,
Language becomes NOISE

31. SMART Approach

32. SOSTAC Approach

33. Be Global, Keep Local!

34. Thank you... You’re Amazing!!

35. Thank You!
Syed Mohsin Raja
syed@socialmediasimplify.com
+91-9435488999
@SyedMRaza