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Social Media and Corporate Communication

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Syed Mohsin Raja
Syed Mohsin Raja

On National PR Day 21st April, 2013 Organized by – PRSI Guwahati, Assam Presented By – Syed Mohsin Raza. Social Media Club – Assam.

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Social Media & Corporate Communication On National PR Day 21st April, 2013 Organized by – PRSI Guwahati, Assam Presented By – Syed Mohsin Raza. Social Media Club – Assam.
Corporate Communication WHAT: Set of activities involved in managing and pushing all internal & external (publicly publishable) communication. WHY: To create a favourable point of view among stakeholders on which the company depends. HOW: Through… A. . Management Communication, B. . Marketing Communication and C. . Organizational Communication. Notice that SOCIAL FACTOR…
Social Communication Corporate communication got its name from the corporate standard. But without audience it’s just a jumble of words and sentences. So, content is the King but (audience) consumer is the Ruler.
Social Media Media (Content) with a Social factor (anyone can join). Consumer’s direct interaction is possible either face to face or on social media.
Social Media Misconception: 1. Social Media is a fad, 2. Social welfare related, 3. Facebook, Twitter are called social media
Social Media Think of….. Blogs, Social Networking Platforms, Photo sharing platforms, Social Bookmarking sites, Gaming platforms
Social Media “Social media includes web- and mobile- based technologies which are used to turn communication into interactive dialogue among organizations, communities, and individuals.” ~ Wiki
Social Media Usage
Social Media Usage
Social Media Generation ‘C’
Social Media Social Media > Social Economy > Connected Consumerism Whether its Connectivity, Communication, Education & Learning, Social Media has brought a revolution. And importantly ,the effects cannot be undone. (Solis) Social Media is great, but NOT a rocket science that could make your business fly. It needs time, devotion and most importantly a strategic planning.
Social Media Tip 1. Corporate Communication can keep doing what are they already doing and integrate social media to get an amplified reach. A Video (communication/content) > TV YouTube, Vimeo, LiveStream, Ustream Even Podcasts
Social Media Tip 2. Ask these 4 Question… 1. Where’s my Audience? 2. How to handle that platform? 3. How to link my objective? 4. What will be the impact?
Example…
Thank You On Twitter: @SyedMRaza Mail: syed@soialmediasimplify.com FB: FB.com/SyedMRaza.in

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Social Media and Corporate Communication

  • 1. Social Media & Corporate Communication On National PR Day 21st April, 2013 Organized by – PRSI Guwahati, Assam Presented By – Syed Mohsin Raza. Social Media Club – Assam.
  • 2. Corporate Communication WHAT: Set of activities involved in managing and pushing all internal & external (publicly publishable) communication. WHY: To create a favourable point of view among stakeholders on which the company depends. HOW: Through… A. . Management Communication, B. . Marketing Communication and C. . Organizational Communication. Notice that SOCIAL FACTOR…
  • 3. Social Communication Corporate communication got its name from the corporate standard. But without audience it’s just a jumble of words and sentences. So, content is the King but (audience) consumer is the Ruler.
  • 4. Social Media Media (Content) with a Social factor (anyone can join). Consumer’s direct interaction is possible either face to face or on social media.
  • 5. Social Media Misconception: 1. Social Media is a fad, 2. Social welfare related, 3. Facebook, Twitter are called social media
  • 6. Social Media Think of….. Blogs, Social Networking Platforms, Photo sharing platforms, Social Bookmarking sites, Gaming platforms
  • 7. Social Media “Social media includes web- and mobile- based technologies which are used to turn communication into interactive dialogue among organizations, communities, and individuals.” ~ Wiki
  • 11. Social Media Social Media > Social Economy > Connected Consumerism Whether its Connectivity, Communication, Education & Learning, Social Media has brought a revolution. And importantly ,the effects cannot be undone. (Solis) Social Media is great, but NOT a rocket science that could make your business fly. It needs time, devotion and most importantly a strategic planning.
  • 12. Social Media Tip 1. Corporate Communication can keep doing what are they already doing and integrate social media to get an amplified reach. A Video (communication/content) > TV YouTube, Vimeo, LiveStream, Ustream Even Podcasts
  • 13. Social Media Tip 2. Ask these 4 Question… 1. Where’s my Audience? 2. How to handle that platform? 3. How to link my objective? 4. What will be the impact?
  • 15. Thank You On Twitter: @SyedMRaza Mail: syed@soialmediasimplify.com FB: FB.com/SyedMRaza.in