Silverstripe is an amazing CMS framework that competes with the biggest names in our industry.
In that presentation, my goal is to convince you of this. I know that being here you are not thinking about Drupal, SiteCore or Kentico but if you have ever talked to clients, they might have challenged you on that statement? Has that happened to any of you recently?
So if you still have any doubt, I will demonstrate how we made that statement come true.
2. StripeCon EU 2021 / @SylvainReiter
Main takeaway
“Silverstripe is an amazing CMS
framework that competes with the
biggest names in our industry.”
Sylvain Reiter, Sept 2021
4. StripeCon EU 2021 / @SylvainReiter
The story
• < 12-month delivery
• Complex integrations
• Regulatory environment
• 5% uplift in users rating
the website as ‘easy to
use’
5. StripeCon EU 2021 / @SylvainReiter
How it started…
• “New web CMS solution”
• “Appropriate content
workflows”
• “Security and
performance testing”
• “Staff training”
6. StripeCon EU 2021 / @SylvainReiter
Sales consideration
“You’ve got to start with the customer
experience and work backward to the
technology. You can’t start with the
technology and try to
fi
gure out
where you’re going to see it.”
Steve Jobs, 1997
7. StripeCon EU 2021 / @SylvainReiter
Where do you begin?
• Sell a process, not a solution
• Stay open-minded - Silverstripe might not be
right for every project
• Rely on accreditations and previous success
stories from other clients
• Consider everyone’s requirements
8. StripeCon EU 2021 / @SylvainReiter
Who is selecting the CMS?
• Marketing
• Editorial
• Tech Support
• IT & InfoSec
• Legal & Compliance
• Procurement
9. StripeCon EU 2021 / @SylvainReiter
Selection criteria
• Editors’ experience
• Publication features
• Security credentials
• Community support
• Total cost of ownership
• Framework extensibility
11. StripeCon EU 2021 / @SylvainReiter
Build trust in the platform
• Set up several demos
• Let the client play with
it for a week
• Reconcile their
requirements against
what they experienced
24. StripeCon EU 2021 / @SylvainReiter
Together, we transformed digital
with
25. StripeCon EU 2021 / @SylvainReiter
The power of the community
• Run more events
• Build more modules
• Showcase more work
We are all in this together!
26. StripeCon EU 2021 / @SylvainReiter
Any questions?
Reach out on Twitter
@SylvainReiter
www.cyber-duck.co.uk
Many thanks