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5 SECRET INGREDIENTS
FOR THE REAL BLOODY MARY
DEVELOPING A CHARACTER FOR ABSOLUT
Secret 

ingredient
#1
Take a sip from
the Absolut Bloody
Mary and feel the
inspiration bubbling
inside you.
Secret 

ingredient
#2
Pour all your
inspiration
and ideas into
the character
mood board.
Secret

ingredient #3
Combine the ingredients
from your mood board
with the skills of a
costume designer. In this
case, we worked with
Deux D’Amsterdam.
Secret 

ingredient 

#4
Scout a matching
performer from a
modeling agency
and transform
him or her into
Bloody Mary.
Secret 

ingredient 

#5
Blend your
Bloody Mary
and the other
characters into
a bloody great
tableau vivant
(don’t use an
actual blender,
that just gets
messy).
Nachtlab AgencyCharacter development: Bloody Mary




Nachtlab agency is an Amsterdam / Ibiza based
agency dedicated to creating exhilarating live
experiences around the globe. We build incredible
stages, festival grounds, and shows for brands. 

With our international network of DJs, producers,
light designers, visual artists, personalities,
performers and other creative creatures of the night,
we bring brands to life. We transform marketing
strategies into experiential campaigns, amplifying
them through social-media storytelling. Because we 

speak the language of the night. Fluently!
www.nachtlabagency.com

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5 secret ingredients for the real bloody mary

  • 1. 5 SECRET INGREDIENTS FOR THE REAL BLOODY MARY DEVELOPING A CHARACTER FOR ABSOLUT
  • 2. Secret 
 ingredient #1 Take a sip from the Absolut Bloody Mary and feel the inspiration bubbling inside you.
  • 3. Secret 
 ingredient #2 Pour all your inspiration and ideas into the character mood board.
  • 4. Secret
 ingredient #3 Combine the ingredients from your mood board with the skills of a costume designer. In this case, we worked with Deux D’Amsterdam.
  • 5. Secret 
 ingredient 
 #4 Scout a matching performer from a modeling agency and transform him or her into Bloody Mary.
  • 6. Secret 
 ingredient 
 #5 Blend your Bloody Mary and the other characters into a bloody great tableau vivant (don’t use an actual blender, that just gets messy).
  • 7. Nachtlab AgencyCharacter development: Bloody Mary 
 
 Nachtlab agency is an Amsterdam / Ibiza based agency dedicated to creating exhilarating live experiences around the globe. We build incredible stages, festival grounds, and shows for brands. 
 With our international network of DJs, producers, light designers, visual artists, personalities, performers and other creative creatures of the night, we bring brands to life. We transform marketing strategies into experiential campaigns, amplifying them through social-media storytelling. Because we 
 speak the language of the night. Fluently!