2. STEP 1
Ideating the concept:
BACKxBACK.
A 360 platform where
young talented DJs
meet their electronic
music hero artists for a
back-to-back
collaboration both in
the studio and behind
the decks”
Nachtlab AgencyRed Bull BxB
3. STEP 2
Designing the Visual Brand Identity
for the new platform.
Nachtlab AgencyRed Bull BxB
4. Nachtlab AgencyRed Bull BxB
STEP3: DESIGNING THE RED BULL BXB STAGE THAT
HOSTS THE MUSIC COLLABORATIONS LIVE AT FESTIVALS.
5. STEP 4
Documenting the
collab each step of
the way in a series
of long-tail videos
and content for the
online destination
and social media.
Nachtlab AgencyRed Bull BxB
6. Nachtlab AgencyRed Bull BxB
‘Rock
the
show’
STEP5: TREATING THOUSANDS OF CLUB-, AND FESTIVALGOERS TO
UNIQUE MUSIC COLLABORATIONS - ROCKING THE SHOW.
7.
Nachtlab Agency is an Amsterdam / Ibiza based
agency dedicated to creating exhilarating live
experiences around the globe. We build incredible
stages, festival grounds, and shows for brands.
With our international network of DJs, producers,
light designers, visual artists, personalities,
performers and other creative creatures of the night,
we bring brands to life. We transform marketing
strategies into experiential campaigns, amplifying
them through social-media storytelling. Because we
speak the language of the night… Fluently!
Nachtlab AgencyRedbull BxB
