Why buy presentation lets connect?

WHY
BUY
LETS-‐CONNECT?
November
2014
Copyright © 2014, LETS-CONNECT Limited

‘WHY BUY’ LETS-CONNECT?
WHAT IS LETS-CONNECT?
LETS-CONNECT is an intelligent WiFi hotspot that combines social media, internet
access, data capture, customer analytics & insights whilst ensuring that the user
experience remains consistently on-brand.
LETS-CONNECT allows it’s customers to manage and monitor their on-brand and multi
function WiFi service from anywhere in the world – giving the user a whole host of powerful
marketing tools and intelligent features that can be activated at the touch of a button.
LETS-CONNECT…
q enables customers to easily get online in-venue via social media
q improve the quality and reliability of public and staff WiFi
q provides a consistent ‘on-brand’ experience to customers that reflect that of the
business
q allows businesses to get more value from their in-venue free public WiFi service
q encourages customers to share their contact details with the venue
q provides an easy to use & understand management system to venue & marketing
managers
Copyright © 2014, LETS-CONNECT Limited Company Confidential 2

LETS-CONNECT POWERED HARDWARE
LETS-CONNECT powered WiFi hardware is configured to ensure a customer’s WiFi
experience is the best it can be.
FEATURE BENEFIT
User bandwidth management
LETS-CONNECT cleverly manages the
bandwidth of every connected user.
No matter if there are 3 or 30 connected users on the guest
WiFi network, the experience they receive will be the same.
No one user can ‘hog’ the majority of the internet
bandwidth, something that would normally slow down the
service and have a negative impact on the overall customer
experience.
Automatic WiFi Channel Switching
LETS-CONNECT finds the strongest
WiFi channel for your customers and will
automatically change the channel if it
detects interference from other WiFi
networks, electrical appliances or
anything else.
Customers using the guest WiFi network receive a
consistent experience with a minimised risk of losing their
connection, and more importantly, their work.

‘WHY BUY’ CAPTINI?
LOGIN EXPERIENCE & GUEST RECOGNITION
LETS-CONNECT’s unique ‘user centric’ approach to WiFi means that customers get the
best possible branded WiFi experience whilst giving valuable and usable data to the venue.
FEATURE BENEFIT
Branded Social WiFi login
The customer WiFi landing page
will be branded to reflect that of the
venue/brand
Customers using the guest WiFi service will get a consistent ‘on-brand’
welcome when they login, helping to keep brand
consistency across all of the marketing channels
Social Media Login
Integrated with the top social
networks (Facebook, Twitter,
Google+, Linked In etc..)
The customer experience is greatly improved as they only need a
few clicks to get online. Social media integration eliminates the
need for lengthy forms and usernames that the majority of
customers forget
Guest recognition
LETS-CONNECT recognises
returning customers
Customers who have already used the service are welcomed
back by name; giving their WiFi experience a personalised touch.
Returning users only need to click once to get back online

SAFE, SECURE AND COMPLIANT
LETS-CONNECT provide venues with a secure WiFi service, secure login processes and separate WiFi
networks for guest and business critical services. This isolates and protects the data on private networks
and EPOS systems
Many ROI and UK businesses are unaware of the obligations required by those wishing to provide a
public WiFi service. LETS-CONNECT enables businesses to meet all current ROI and UK legislation
AREAS OF TRUST
Data protection
Businesses providing a public WiFi service should be aware of the obligations under the Data
Protection Act. LETS-CONNECT are fully compliant with this legislation and ensure that an individuals
personal data that is collected or processed is done so in line with the requirements of the DPA
Data retention
The Data Retention (EC Directive) assists in the prevention and detection of organised crime and
terrorism. LETS-CONNECT stores data in line with the requirements of the regulation on secure cloud
systems
Illegal online activity
The Digital Economy Act 2010 targets online copyright infringement by end users, covering illegal or
inappropriate downloading and file sharing. LETS-CONNECT provides data, audit trails and services
that help businesses to prove that you have taken steps to try to prevent copyright infringement. Users
and customers of the service have to accept the terms and conditions which cover inappropriate use

FAMILY FRIENDLY, TASTEFUL AND LEGAL
With a public WiFi service comes the risk that users and customers may access content that is not
family friendly, tasteful or legal
LETS-CONNECT’s service includes a convenient content filtering system which blocks inappropriate
material
We constantly update our list of blocked domains
AREAS OF TRUST
LETS-CONNECT rigorously follows the standards and recommendations of the Internet Watch
Foundation (IWF)
Every website request made upon a LETS-CONNECT WiFi network is routed through our filtering
servers
These check against continually updated lists of illegal or blocked sites. If a browsing request is
blocked by the system the user will be re-directed to a page explaining that the site they have
requested has been blocked
These lists are configurable; for instance pornographic, streaming and file sharing sites are already on
the list. A business may want to add competitor or price comparison sites to the blocked list, or other
specific sites. All this is easily setup from within the LETS-CONNECT account

IDENTFY RETURNING USERS vs. UNIQUE USERS
BENEFITS
• Helps businesses understand if they have a majority of ‘loyal’ or ‘one time’ customers
• Allows businesses to understand the areas in which they should focus their marketing efforts.
Whether it be advertising for new business, or concentrating on customer loyalty to ensure they
keep coming back
• Allows venues to reward returning customers, which in turn, helps to build loyalty
• LETS-CONNECT makes this data easy to view, understand and use

IDENTIFY USER DEMOGRAPHICS
Demographic analysis is a technique used to develop an
understanding of the age, sex, and composition of a
population and how it has changed over time
BENEFITS
• User demographic breakdowns help businesses understand the
type of customers using their venues
• Allows businesses to focus their promotional efforts on targeting
the right groups of people
• Gives greater clarity as to what publications, magazines,
newspapers, blogs, e-newsletters, community groups, forums
etc.. they should promote themselves in
• LETS-CONNECT can also segment this data (male / female /
18-30 / over 50 etc..) to be used for email marketing campaigns

IDENTIFY SOCIAL PROFILE STATISTICS
BENEFITS
• Understanding the preferred social network of in-venue
customers is extremely powerful. Businesses are able to see
the social channels in which to focus their marketing efforts
• One venue found that Google+ was their preferred social login
channel. They have subsequently created an account and
made a concerted effort to be active and engaging on that
social network
• Some businesses have cross referenced their in venue
customers who logged in with Twitter, with their online Twitter
account. This has helped them to understand and pinpoint the
biggest advocates for their brand, and whether online social
customers actually come into the venue

IDENTIFY CUSTOMER DWELL TIME
Dwell time is the actual length of time that a visitor spends
connected to the WiFi network in your venue
BENEFITS
• Dwell time will allows a venue to identify if customers are:
• staying for longer on certain days of the week,
• frequenting your venue at certain times of the day
• Understanding why people are staying on those days helps
provides invaluable day-on-day insight so that businesses can
do ‘more of the same’
• Dwell time provides operational information that in turn can be
used to plan promotions, campaigns or staff and resources

IDENTIFY SOCIAL SHARING STATISTICS
BENEFITS
• Updated daily, this simple at-a-glance view monitors a venues ‘Social Reach’ by tracking the
increase or decrease in the number of Facebook likes, Facebook shares, Twitter follows, Google
+1’s, and Linked-In shares relating to your social accounts and website
• Helps businesses understand if content posted to social media is having a positive impact
• Are customers are ‘unliking’ or ‘unfollowing’ the social accounts based on recent posts,
announcements or events?
• The dashboard metric saves time and resource with not having to log into each account separately

ENCOURAGE FACEBOOK LIKES
LETS-CONNECT gives business the option to prompt their
customers in to ‘liking’ their Facebook page during the
login process
BENEFITS
• Automatically get more ‘Likes’ from in-venue customers
• Offers a ‘frictionless’ user experience; make it easy for
customers to ‘Like’ the Facebook business page
• Acts as a non-compulsory ‘Like-gate’; customers are not
forced to like the page if they do not wish
• The venue set the number of seconds the user waits
before connecting them to the internet
• Does not act as a repetitive ‘spam’ request. Customers
who have already ‘Liked’ the page will not be prompted

HIGHLIGHTS YOUR TOP CUSTOMERS
BENEFITS
• Real time view of your most and least frequent visitors
• Identify, reward and retain your best customers
• This information is based on the customers actual physical
presence in the venue
• Many business use this data to implement a loyalty scheme
that that is targeted specifically at their regulars
• Alternatively this can be used as a ‘customer retention’ tool
that enables the business to communicate with customers
who have not been in the venue recently, or have only
visited a small number of times
• Provides a method of data segmentation for targeted
customer communications

PROVIDES 3RD PARTY INTEGRATIONS
BENEFITS
• LETS-CONNECT’s “adopt the best of
breed” philosophy allows businesses to
link directly into the most popular and
effective email marketing, social media &
CRM tools at the click of a button
• For example, a direct link to MailChimp
allows freshly captured data to be fed
straight into the MailChimp account
• This facilitates the creation and of highly
targeted email campaigns such as
birthday reminders and loyalty offers
• Linking LETS-CONNECT to a CRM
database helps to fill in the gaps of any
existing customer data
• Constantly being updated and expanded
to support the latest, best and most
relevant tools for businesses

PROVIDES UNIQUE CONTENT INJECTIONS
LETS-CONNECT’s unique service delivers content directly into their customer’s WiFi
browsing session. This provides real-time precision marketing and revenue opportunities
BENEFITS
• Engage with customers and enrich their browsing
experience by providing relevant marketing information
• The ability to link to a multitude of different services (such as
AD servers), to help businesses generate revenue from free
WiFi
• Automated “like us” or “follow us” prompts from any social
network to help boost social presence in the relevant
channels
• Target customers and ask them to “Review us on Trip
Advisor”. If someone is regular they’re more likely to give a
positive review than someone who isn’t
• You can pre-program the banner campaigns to run for a
certain time period. Perfect to promote an event for a
specific time and then switch to a new campaign

CONTENT INJECTION :: SOCIAL MEDIA AND REVIEWS
BENEFITS
• Kindly ask your top visiting guests
to review your venue
• Get social with your customers and
remind them to ‘Like’, ‘Follow’ or
‘Post to Instagram’
• Remove the need to ask during
login and get your guests online as
fast as possible
• Leverage the power of other
brands, events and websites as
the trigger to prompt a guest or
customer to take action with your
brand

CONTENT INJECTION :: SURVEYS AND COMPETITIONS
BENEFITS
• Easily create a banner with a direct link to any site; including
signup pages, landing pages, social media competition pages or
anything else
• Increase customer engagement and feedback by linking to any
3rd party survey and competition services such as:
• Surveys - https://www.surveymonkey.com
• Raffles - https://www.rafflecopter.com
• Giveaways / Sweepstakes - https://promosimple.com
• Social media advertising and promotions - http://
www.wildfireapp.com
• Designed from the ground up to be compatible with all mobile,
tablet, PC and laptops

CONTENT INJECTION :: PUBLIC SAFETY INFORMATION
LETS-CONNECT’s unique injection service can be adapted to deliver real-time information
feeds and instant public safety announcements and broadcasts

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