Agile2019 Conference Top 10 Takeaways

©SYNERZIP2019www.synerzip.com
AGILE2019 Conference by Agile Alliance
Gaylord National Harbor
Top 10 Takeaways
Presented by

©SYNERZIP2019www.synerzip.com ©SYNERZIP2019www.synerzip.com 22
AGILE2019 Conference Overview
● August 5-9 at the
Gaylord National
Harbor in
Washington DC
● Over 2500
registrants from over 50
countries
● 22 Tracks with over 300 sessions
● Inspirational Keynotes
Chris Bailey
Lynne Cazaly
Portia Tung

©SYNERZIP2019www.synerzip.com 3
22 Tracks
1. Agile Companies
2. Agile Data Metrics and Forecasting
3. Agile Foundations
4. Agile in Government (new)
5. Agile Midway
6. Audacious Salon
7. Coaching and Mentoring
8. Collaboration, Culture and Teams
9. Customers and Products
10.Development Practices and Craft
11.DevOps
12.Enterprise Agile
13.Experience Reports
14.Leadership
15.Learning
16.Lightning Talks
17.Project, Program and Portfolio
Management
18.Self-Care (new)
19.Testing and Quality
20.The Future of Agile Software
Development (IEEE Software)
21.Stalwarts
22.User Experience

@Synerzip “Top 10” Takeaways from #AGILE2019
@VinayakJ | @FlorenceLowe | @MikeWatson
1. Setting up for success - Team Rooms & Team
Agreements [FL]
Kathy Aragon & Alfred Lorber | @AlexKanDo
1. Empathy in Leadership [MW]
@ptevis
1. UX Design + Business Owner [VJ]
@garypedretti | @lcparzianello
1. Starting right - 3..2..1… We have Sprint off [FL]
@Doyle_Angie | @SketchingSM
1. Using Metrics for Good[MW]
2. DevOps + Microservices + Telemetry [VJ]
@armillz | @aniljaising | @sureshchinnam
7. Revenue Generating UX - Building a $5M
business [FL]
@tamireiss
7. Diversity Without Disclosure [MW]
@bkstcase
7. EventStorming + Hexagons [VJ]
@ziobrando | @jitterted
7. Agile under pressure [FL]
Jana DeCock | @rstohr | @stefbontinckx
7. Forecasting [MW]
8. Keynote on Focus [VJ]
@Chris_Bailey

Every battle is won
before it is fought.
- Sun Tzu
https://pixabay.com/photos/landscape-mountain-clouds-storm-4042502/
#1: Setting up for success -
Team Rooms & Team Agreements
Alex Kanaan
@AlexKanDu
FL

FL
6
Credit: Kathy Aragon & Alfred Lorber at Sandia Labs
Why is this important for
agile software product companies?

©SYNERZIP2019www.synerzip.com 7Credit: Kathy Aragon & Alfred Lorber at Sandia Labs
FL

FL
(not open offices)
8Credit: Kathy Aragon & Alfred Lorber at Sandia Labs
How? Create Agile Workspace!
More Info: Top 5 Elements of an Agile Workspace

FL
➔“Standup” Room
◆Dedicated space, dedicated wall
➔Meeting Rooms that can be scheduled at short notice
◆White boards, accessible computer with projector/display
➔Shared Work Room (shared across teams)
◆“Open office”, computers, white boards
➔Dedicated Work Room (dedicated to one team)
◆Like a Shared Work Room, but dedicated to one team
What does that mean for Agile Teams?
Smaller
companies may
choose to just
have one room

FL
Dot voting!
Credit: Kathy Aragon & Alfred Lorber at Sandia Labs 10
Involve the team
• Find an inspiration
• Mockups/design renderings
• Solicit requirements
• Categorize
• Prioritize
• Vote
• Communicate
• Conduct surveys (choose furniture,
color, etc.)
So how do you go about creating this space?

What did they end up with?
11
Collaboration via Open, Conference and Huddle Rooms
Easy to configure desks within confines of power/networking lattice
All walls are whiteboard walls
Resources in mobile cabinets
Kitchen for socialization and respite room (not visible)
FL

FL
Meanwhile...
➔ Last year we reported to you that:
➔ This year we didn’t hear anything
different:
Allen, T.J., Managing the Flow of Technology. 1977: MIT Press.
➔ Clearly if you are not in the same space,
close to each other you might as well be in a
separate building, or across the world...

But the reality of software
development is that our teams are
all very very distributed....
Credit: Jana De Cock, Product Manager, Barco
FL

FL
Situation
- US based team in Texas
- India based team in Mumbai
Credit: Alex Kanaan
www.linkedin.com/in/AlexKanaan
There are some challenges:
- 2 min Retros -- everything is good, no impediments!
- Time Zones
- Cultural Barriers
- Engagement
- Lack of Shared Ownership
@AlexKanDu
14
Alex is a new Coach who has just joined the team
#TeamAgreements

Let’s Solve the issue!
15
Step 1: Provide Feedback
Step 2: Stop, start again
Credit: Alex Kanaan
@AlexKanDu
#TeamAgreementsFL

Let’s Solve the issue!
16
New Step 1: Build trust
New Step 2: Give everyone a voice
(don’t just have the team
leader speak for the team)
Credit: Alex Kanaan
@AlexKanDu
#TeamAgreementsFL

FL
Use Scrum Values to Align
@AlexKanDu
17Credit: Alex Kanaan
#TeamAgreements

FL
Lessons Learned
@AlexKanDu
#TeamAgreements

FL
@AlexKanDu
It is not about the Team Agreement. It’s about how you get to the Team
Agreement that is important. Focus on the individuals and the interactions!
Main Takeaways

FL#TeamAgreements
To build an awesome team like this!
@AlexKanDu

©SYNERZIP2019www.synerzip.com ©SYNERZIP2019www.synerzip.com 2121
#2: Empathy & Leadership
@ptevis
21
Paul Tevis
M
W

Keystones Species
“A keystone species is an organism that helps define an
entire ecosystem. Without the keystone species, the
ecosystem would be dramatically different or cease to exist
all together.”
~National Geographic Society
22
M
W

What is a Keystone Habit
“Certain habits create
chain reactions that help
other good habits take
hold.”
-Charles Duhigg, The Power of Habit
23
M
W

The importance of Empathy
“The presence or absence of
empathy determines whether or
not a human ecosystem can
flourish.”
- Paul Tevis
24
M
W
“Leaders’ habits of empathy
form a keystone for their
overall effectiveness.”
-Paul Tevis

What is Empathy?
25
M
W

Advantages
Leading productive teams
– Work happens in a container of relationships
– Leaders create shadows, leading to team
norms
Leading with Backbone and Heart
– Backbone and Heart are not two ends of a
spectrum
– Strive to achieve both
26
M
W
Leading across differences
– Diverse teams have a competitive advantage
– Actively seek out multiple perspectives
– Differences: wisdom or conflict

7 Empathy Habits
27
M
W

©SYNERZIP2019www.synerzip.com ©SYNERZIP2019www.synerzip.com
#3: UX Design +
Business Owner
2828
@GaryPedretti
Gary Predretti
@LCParzianello
Luiz C. Parzianello
VJ

Ux Design Within The Sprint
Isn’t UX design an on-going process that improves after
taking user feedback at the end of each iteration?
Session by Gary Pedretti
29
VJ

Cross functional team with UX?
Good Idea - but we have a problem
30
Solution - Wait and let
them find a way to
work together just the
way QA and Dev have
VJ

Summary of the solution
31
VJ

Concept of business agility:VJ
32
VJ

Business Owner? A new Role
33
VJ

Business Accelerator Model:VJ
34
VJ

Every battle is won
before it is fought.
- Sun Tzu
35
https://pixabay.com/photos/landscape-mountain-clouds-storm-4042502/
#4: Starting right
Angie Doyle Talia Lancaster
FL

FL
Credit: Talia Lancaster & Angie Doyle
From their abstract:
Getting new teams to work together is hard. Really. Hard.
Is it because there is so much hype around new Agile teams? Or is it
because there is such a focus on “doing things right” (or “doing” Agile
right), that we forget about the people actually doing the work?
Regardless of the reason, before we can change the way people
work... we need to focus on the things that are important for teamwork
to work!
We believe that the key to high-performance teams is creating an
intentional culture that respects and embraces diversity - whether it be
race, gender, class, culture, age, beliefs, language, skills or
background.
@Doyle_Angie
Angie Doyle
@SketchingSM
Talia Lancaster
36
3...2...1… We have Sprint-Off!

FL
http://theteamcanvas.com/
2
3
1
4
6
5
8
7
9
37Credit: Talia Lancaster & Angie Doyle
Bring a team together...
@Doyle_Angie
Angie Doyle
@SketchingSM
Talia Lancaster

FL
@SketchingSM
_________________________
_________________________
_________________________
_________________________
_________________________
_________________________
_________________________
_________________________
_________________________
_________________________
_________________________
_________________________
_________________________
_________________________
_________________________
@Doyle_Angie
Angie Doyle Talia Lancaster
1 Purpose
STEP 1
The Problem Statement
STEP 3
How we make the world
a better place
STEP 2
Our Unique Skills
The 3-Part Elevator Pitch - Robert Bly
Other resources:
Geoffrey Moore’s - Crossing the Chasm
How Great Founders Present their Vision - Dave Bailey
Story Telling Canvas by Jason Little
Note all steps are done
together with entire team.
Ideally should include
business owners, easier in a
smaller company than
larger.
Work on purpose together

FL
@Doyle_Angie
Angie Doyle
@SketchingSM
Talia Lancaster
3 Common Goals
Resources:
Common Goals Board Game
SMARTER Goals Canvas - https://www.smartercanvas.com/
Identify Common Goals - Board Game!

FL
@Doyle_Angie
Angie Doyle
@SketchingSM
Talia Lancaster
4 Personal Goals
Resources:
Common Goals Board Game
SMARTER Goals Canvas - https://www.smartercanvas.com/
Identify your personal goals

FL
@SketchingSM
@Doyle_Angie
Angie Doyle
Talia Lancaster
7 Rules & Activities
How do we communicate and
keep everyone up to date?
Team
• Name
• Members, Contact Info
Collaboration
• Video conf info
• Wiki/Confluence
• Taskboard - virtual, physical
• Chat
Working Mode
• Agreements
• Working Hours
• Team Values
Schedule
• Sprint length
• Start day
• Planning
• Daily scrum
• Sprint review
• Sprint retro
• Backlog refinement
• Important milestones
• What if someone is sick?
• Coordination between teams (scrum of
scrums?)
Definitions
• Definition of Done
• Definition of Ready
• Product Vision
• Estimation Scale

We won’t go over every aspect of the team
canvas… but what is the key?
• Work through it with the team
• Make it fun
• Get real alignment
– Real alignment comes through lots of conversations, when
guards come down
• Guards come down when real trust is formed
– Trust is formed when people get to know each other and what drives them
42
@SketchingSM
@Doyle_Angie
Angie Doyle
Talia Lancaster
FL

Main Takeaways
Getting new teams to work together is hard.
Really. Hard.
To build a high-performance teams very deliberately
create an intentional culture with the involvement of
everyone on the team.
This will take a lot of conversation and trust and
relationship building. Use workshops and games to
get the best out of everyone.
43
@SketchingSM
@Doyle_Angie
Angie Doyle
Talia Lancaster
FL

What does this have to do with Agile?
FL
People
Collaboration

#5 - Using Metrics for Good
“Because we want to do good stuff in a good way
and know if our stuff is any good”
- John Tanner
45
@TannerJS
John Tanner
M
W

The Evils of Metrics
Perverse Incentives - an unintended result, contrary to the
interests of the incentive makers
46
“Managers game the system by setting goals
for measures. The rest is natural
consequence.” -Doc Norton (@DocOnDev)
“Good Intentions are Driving Bad Behavior”
- John Tanner
M
W

About Velocity
...Don’t use it as a Metric.
-Velocity is a lagging indicator of a complex system
-Velocity alone doesn’t help create understanding
-Not a good predictor of outcomes
-Easy to game
It is still useful for planning!
47
M
W

Good and Evil
48
Level Evil Less Evil
Team KLOC -> Velocity, Check-in,
Frequency, Defect Count
Throughput, Throughput Variance,
Team Satisfaction, Backlog Mix,
Defect Backlog
Program Earned Value -> Velocity
Rollup, Epic Cycle Time,
Cost/Story
Roadmap Visibility, Feature Lead
Time, Net Promoter Score, Pirate
Metrics (AARRR)
Portfolio Stage Gate Performance ->
Due Date Performance,
Cost/Item Delivered
Portfolio Mix, Value Stream WIP,
Initiative Lead Time
M
W

Healthier Metric Practices
• Tie Metrics directly to the company mission
• Measure the work not the people
• Target metrics that can expose problems in the system
-Batch Size, Release Frequency, Coupling, and WIP
• Build trust
• Be Transparent
49
M
W

VJ
50
@armillz
Rich Mills
@AnilJaising
Anil Jaising
@SureshChinnam
Suresh Chinnam
#6: DevOps + Microservices + Telemetry

CI/CD Pipeline for Microservices:VJ
51
VJ

Microservices pipeline patterns
• Pipeline code follows the branching strategy like hotfixes,
release branches, feature branches etc.
• Pre merge with master and deploy on on-demand
ephemeral environment and test
• Each service has its own pipeline
• Full stack developers building UI + API
52
VJ

Test stages in pipeline
53
VJ

Telemetry-Garden Grove Experiment
54
VJ

Telemetry Ecosystem
55
VJ

Handling large data(logs,traces,events)
56
VJ

FL
@TamiReiss
Tami Reiss
57
#7: Revenue Generating UX:
Building a $5M business

FL
@TamiReiss
Tami Reiss
Punch line: She did
What I want you to take from this:
- Self-service is important for B2B* SAAS companies
- Quantify desired Outcomes
*Yes for B2C as well
58
Objective (Outcome): Increase $750k in ARR to
$5M in ARR of the self-service line of business

Measure Data & Outcomes
59
@TamiReiss
Tami Reiss
- Build trust (people!)
- Understand the problem
- Find and measure data
- Move from “goals” to “outcomes”
Actual Outcomes
● Increase % of prospects that request
a quote within 1 day of completing
registration
● Reduce number of calls/emails to
inbound sales rep
● Get people to actually request the
quote, not just start
● Increase Booked->Billed Ratio to
90%+ within 2 months
Not bad, but not specific
Specific
Time-bound
Quantified
SMART
OKR
Brief Intro to OKRs
- Objectives & Key Results
- Andy Grove (Intel), John Doerr - read “Measure
What Matters”
- Used by Intel, Google, LinkedIn, etc etc
- Are specific, time bound, quantified
Objective: Increase website user base
Key Result 1: Increase daily views to 10,000
KR 2: Total monthly unique visitors to 50,000
FL

Understand and map your funnel
60
@TamiReiss
Tami Reiss
● Map out all your steps
● Use invision? PPT? Visio?
Anything
1. Find the Leaks
2. Plug the Leaks
3. Turn on the tap
FL

Mind the fundamentals
● Above the fold
● Use the same words (copy)
● Pretty pictures
● Provide social proof
● Guide the prospect (steps)
● Answer questions (FAQ)
● Hover explanations
• Group Demos
• Improve Welcome Emails
• Automate Nudge Emails
61
@TamiReiss
Tami Reiss
FL

Above the fold
62
Note: 2018 update to 2010 study. 2010 study reported 80% user viewing time was spent “Above the
fold”.
Scrolling and Attention
by Therese Fessenden on April 15, 2018
https://www.nngroup.com/articles/scrolling-and-attention/
For a different viewpoint read Chuck Pearson’s
article: “The “above the fold” myth“
https://medium.com/rareview/the-above-the-fold-
myth-f0f93b1b9875
Bottomline
Measure and see what works for you
FL

Mind the Copy + Mind the Flow
● Use easy words (keep it at 6th
- 9th grade level)
● Use the same words and copy
across pages (signup, register,
buy, quote - choose one!)
• Explain the value along the
way - on the side, or with
hover fields, FAQs, Social proof
• Eliminate fields, group
• Break up into steps
63
@TamiReiss
Tami Reiss
Additional Resource: https://blog.hubspot.com/blog/tabid/6307/bid/31517/12-ways-to-create-a-user-
friendly-website-registration-process.aspx
FL

Add Social Proof
64
@TamiReiss
Tami Reiss
Big Brands
Testimonials
FL

Use Pretty* Pictures, Icons, etc.
65
*Test for meaning with your customers… see the Agile Under Pressure Takeaway
@TamiReiss
Tami Reiss
FL

UX Tweaks from Carl Ott at TeleCalm
(www.telecalmprotects.com)
66
Credit: Carl Ott, TeleCalm, Inc.
Thanks Carl!
FL

Credit: Carl Ott, TeleCalm, Inc.
Thanks Carl!
FL

FL
@TamiReiss
Tami Reiss
- Start with measuring what is important
- Fundamental UX rules matter (Simple,
obvious, beautiful, easy… but hard)
68
Main Takeaways

What does this have to do with Agile?
69
https://www.agilealliance.org/wp-content/uploads/2017/10/Agile-Manifesto-Color.pdf?maniftesto-download
FL

M
W
#8: Diversity without Disclosure
70
• Let’s talk about inclusion and disclosure
• What strategies can we employ to do
better?
@bsktcase
Cheryl Hammond

A Perspective on Disclosure
71
M
W

Diversities
72
M
W
@bsktcase
Cheryl Hammond

Inclusion is like DevOps?
• It’s not about you
- Be prepared to be uncomfortable
• If you’ve met one, then you’ve met ONE
- E.g. Not all deaf people have the same experience
• Let people speak for themselves
- Keep confidences and don’t “out” people
• It's a Mindset
- Psychological Safety is a must
- Create Safety before you think you need it
73
M
W

Proactive Techniques
• “Yes, and…”
- Challenge yourself to accept other opinions
and see how they could be right
• User Manuals
- A common set of agreed upon questions
each team member answers
- Available for anyone to read
74
M
W

Proactive Techniques
• Strengths Finder
- Research uncovered 34 common strengths
- Pair with others with complementary strengths
- Reject “culture fit” - seek “culture add”
• Non-Violent Communication (NVC)
- Observations->Feelings->Needs->Requests
• Clean Language Questions
- A set of questions designed to reduce bias
75
M
W

Final Thought
76
M
W

VJ
Challenge Everything! Using EventStorming
to challenge your business and architecture
too!
One Architecture to Rule Them All: Why
Hexagons are Awesome
@ziobrando
Alberto Brandolini
@jitterted
Ted M. Young
#9: EventStorming + Hexagons

Eventstorming Timeline + Conversation
78
Step 1: Gather everyone in the business in a room
Step 2: Orange stickies=events/ Force a timeline
Step 3: Disagreements on scarlet stickies=conversation
Step 4: Conversation and voting to identify
bottlenecks
VJ

Teasing out bounded context & vocab
79
Events depict the communication boundaries between different bounded contexts. Don’t force
the same language. Let distinct vocabularies evolve.
VJ

Hexagonal Architecture
80
Ports and Adapters
Pattern
“Allow an application
to equally be driven by
users, programs [and]
automated tests.. and
to be developed and
tested in isolation from
its eventual run-time
and databases.”
- Alistair Cockburn
VJ

Features of the architecture
Separate infrastructure and outside world from business
logic.Unit tests don’t talk to database or file system.Adapter
validates input, converts to domain object and sends it to service
and returns a DTO
81
VJ

FL
@rstohr @stefbontinckx
Robert Stohr Stef Bontinckx
https://www.linkedin.com/in/jan
a-de-cock-57a51ba/
Jana De Cock, Product
Manager, Barco
Source:
www.barco.com/demeter
hires
Help develop
#10: Agile under pressure2 year project (start to MMP launch)
2 hour talk
5 min summary!

www.barco.com/demeter
4 Toolkits: (1) Image Documentation, (2) Workflow, (3) Skin
Cancer Analytics, (4) Skin Cancer Decision Support
83
Credit:
3Components
FL

Credit:
FL

Exploration - Alignment is Key
Keep all collaborators involved from the start.
85
Remember: Two teams are coming together to understand a complex
problem with the objective of getting a product out FAST.
No throwing requirements over the wall.
Credit:

User Validation -
Early, Often and with Pictures (wireframes)
User Testing
- Early
- Often
- Actionable Take-Aways
Format
- Clickable prototypes
- Mocked device
- Audio recordings, for replay later
86
Credit:

Image as main focus
Hide interface by a single
tap
Credit:
Results

Just-in-time Delivery
• Short cycle time
• Epic Planning
– Build one Epic, while
– Planning for the next Epic
• One Design Track
• Two Development Tracks
– Web
– Backend
88
Credit:

Context
Credit:
FL

Challenges
90
Credit:
FL

Maximise Transparency
Get everyone on the same page, everyday.
91
Credit:

Synchronize
92
Credit:

Credit:

Credit:
Demos, Important Sales
Pitches

Credit:

Way of Work
Are we working efficiently?
Are we focussing on what matters?
Measure
Efficiency
• Deployment frequency
• Cycle time
Quality
• One sprint goal
• Number of open bugs (bugs-first)
Retrospective
- All parties represented
- Clear retro goal
- Actionable and timely
- Celebrate achievements!
97
Credit:

Main Takeaways
Actively listen to your customers and act upon it.
Find the balance: good enough for now, safe enough to try.
Be “agile”, decisive, ruthless: it’s never too late to change
priorities.
Radiate information. Define and align towards the common
purpose.
98
Credit:
FL

M
W
#11: Forecasting
@AdamYuret
Adam Yuret
Forecasting Models

Why Forecast Using Monte Carlo?
100
Forecasting based on averages means you will only hit the
target with 50% probability. We can do better...
M
W

Using Historical Data
101
• Diminishing
returns after
collecting 11
samples
• 7 samples can
be considered
good enough
M
W

Monte Carlo Simulation
102
M
W
Tools and Resources at:
Bit.ly/SimResources (gitHub)
or FocusedObjec2ve.com (free stuff)

Top Reasons Forecasts Fail
1. Cognitive Bias
2. Authority Doesn’t Like it
3. Ignoring Risks
4. Overloading the System
103
M
W

VJ
#12: How To Manage Your Attention
in a World of Distraction
@Chris_Bailey
Chris Bailey
Experiments done by Chris Bailey

Some insights gained
• Our mind craves distraction every 40 seconds
• Distraction=dopamine hit
• Brilliant plans and ideas come when your mind
wanders
• Mind wanders 48% in future 12% past 28% present
and 12% blank
• Distraction isn’t the enemy of focus-it’s
overstimulation
105
VJ

Other Interesting Soundbites
• VJ: There’s no system that doesn’t
have human in the loop- not even
autonomous weapons -Chris Butler
• VJ: Incentivising problem solving
tends to increase the number of
problems -- Woody Zuill
• VJ: Don’t limit your challenges,
challenge your limits - J. Dunn
• MW: Themes that came up in every
sessions
– Trust / Psychological Safety
– Leading by example
107
• VJ: Continuous improvement is
better than delayed perfection - M.
Breyter
• VJ: Dude’s law- value= why / how -
David Hussman
• FL: Play: The opposite is not work -
Portia Tung & Lynne Cazaly
• VJ: If you are building microservices
without a CI/ CD pipeline ,you have
already lost - Richard Mills

©SYNERZIP2019www.synerzip.com © 2019 Synerzip | Confidential
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sales@synerzip.com

FL: Play: The opposite is not work.
109
@PortiaTung
@LynneCazaly
Credit: Keynote
Speaker
Credit: Graphic

First Decade
110
M
W
• Focus was on Teams; within IT
• Few Principles were known
• Used to build products
Challenges:
• Unfamiliar roles
• Often, too much change
• Management was excluded
• Lack of flexibility in IT
environments

Second Decade
111
M
W
• Focus is on frameworks
• Scrum, Kanban, SAFe, etc
• Approaches are like Cathedrals
Challenges:
• One size doesn’t fit all
• Increasing Complexity
• Bottom Up not working
• Top down not working either
• Missing simple Prod. Mgt. methods

Third Decade
• What shifts are needed?
• What challenges do we need
to overcome?
• Create the Bazaar
112

Deliver Business Value
113
M
W

What matters?
114
M
W

Value Stream in an Effective Org.
115
M
W

Challenges to Overcome
116
M
W

Synopsis
117
M
W

Tools to Explore - CFD
118
M
W

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