2. Associate Systems: a New Look at
Human-Computer Interaction
What the customer really wanted...
a joint cognitive system with
humans in charge
and the computer actually helping.
What the engineers
so often build...
3. Cognitive Systems
Perceive
Decide
Act
• pattern-based
• diagnosis
• problem solving
• prediction
• goal setting
• detect
• combine
• organize
• assess
• monitor
• skill-based
• procedural
• exploratory
situation
plan
execution and
commitment
external and internal
state changes
perturbations
4. copyright Applied Systems Intelligence, Inc. 2008
Symbolic Reasoning
Domain Knowledge
Knowledge
Engines
Message-based API
PreAct® Libraries
8. MISSION First, Money Later
• Human Centered
Intelligent Systems
– Mission Critical
– High Stakes
Control - Physical Task Demand
Command-CognitiveDemand
Cognitive Performance
Improved by Training
and/or
Cognitive Aiding
Physical Task
Performance
Improved with
Automation
and/or
Intelligent Control
Region of
High
Total
Operator
Demand
copyright Applied Systems Intelligence, Inc. 2008
9. Experiment with the Market
• Archangel Cockpit
Moving Map Display
• eValue Supply Chain
Collaboration System
• Medical Practice
Associate
• Travel Site of the
Future
• Enterprise Risk
Assessment System
• Network Analyst
copyright Applied Systems Intelligence, Inc. 2008
11. Don’t Get Choked by BIG
Customers • Don’t lose the
mission
• Be willing to walk
away from bad
relationships
copyright Applied Systems Intelligence, Inc. 2008
12. Building REAL Value
• Find the PAIN
• Fix it
copyright Applied Systems Intelligence, Inc. 2008
13. Other Peoples’ Money
• Be careful who you
invite into the
kitchen!
• Are you sure you
are better off for it?
• Be prepared to
clean up a mess
14. Embracing a
Technology EcoSystem
• NONE of our
customers are in
Georgia!
• We reach out to the
Georgia community
• Will Georgia
businesses embrace
their OWN High
Tech Pioneers?
