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- 1. Best Social networking Practices Jenny DeVaughn Director, Social Strategy Bernard HODES Group jdevaughn@hodes.com @JennyDeVaughn
- 2. 5,741 population in my hometown 20,230 1st Level Connections on LinkedIn
- 3. Who Do You Trust?
- 9. Listening & Assessment Strategy: Elements,Ambassadors, Content & Assets Goals & ROI Participation & Integration Monitoring & Optimization Guidelines & Training
- 10. 300K+ new users daily 500K users 50% of active users log on 55 mins daily 70 million+ ~50% outside U.S.
- 11. 113+ million users worldwide 24 hours of video uploaded every minute 500K+ users with 15.5+ million checkins
- 15. LinkedIn
- 18. Search Jobs and Apply
- 21. Spammer?
- 25. Measure Results Social Media Referrals to the Career Website increased by 910% in 2 months Excludes traffic from paid advertising Bounce rate for above mentioned referrals decreased from 33% to 25%
- 26. Effects on Employer Brand Social platform participation has dramatically increased total positive sentiment Initially measured in Online Reputation Audit
- 27. Awareness Attention: # of fans, followers, readers, visitors, viewers, members, installs Engagement Action: # of “likes”, comments, posts, discussion threads, re-tweets, @replies, searches, app usage, social connect Conversions Return: # of “apply attempts”, newsletter sign-ups, job alerts, event RSVPs, hires, RSS subscriptions, referrals
- 29. Thank You! Connect http://www.linkedin.com/in/jennydevaughn Follow http://twitter.com/jennydevaughn Comments or Questions? jdevaughn@hodes.com Please do not distribute this slide deck without written permission.