Burn The Ships

Burn the Ships! Forging Ahead in a Web 2.0 World Elizabeth Hill Director, Internet Marketing Ariba, Inc. March 3, 2010

No Retreat Web 2.0 enables a new era of information and influence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],*Global Faces and Networked Places A Nielsen report on Social Networking’s New Global Footprint, March 2009 **Penn State's College of Information Sciences and Technology (IST), September, 2009

No Retreat Web 2.0 enables a new era of information and influence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],No Retreat Web 2.0 enables a new era of information and influence *Nielsen Global Online Consumer Survey, April 2009

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],No Retreat Web 2.0 enables a new era of information and influence

Web 2.0 The Optimal Response ConAgra Foods, Creating and Embracing a Social Media Culture - Nov 10, 2009

What is our Opportunity to Engage? ,[object Object],[object Object]

External Community ,[object Object]

Hosting an External Community The Culture Shift ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Selecting and Leveraging the Right Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Addressing Resource Constraints ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Intellectual Property The practical aspects ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Measurement and ROI ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Sample metrics for Web 2.0 ROI ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Measurement and ROI ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Burn The Ships

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