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Social Media Reach for the Gold NCARD 2011 Boone, NC September 13,2011 Tools for Citizen Interaction  Terry Bledsoe, Chief Information Officer,Catawba County
Social Presentation Available At: Media http://tinyurl.com/3zm6kzk http://www.catawbacountync.gov/technology/_doc/other/ROD%20Conference%20Sept%202011.ppt.
? What is Social Media
Web 2.0 Openness Collaboration Community Trust
? Why Social Media
New Devices Change Expectations
Meet Gavin How do we reach  age 18 to 44? “Life is a Stage… Perform” “Leading, Inspiring, & Motivating Young People across Our Nation!”
Social Media What good is that? Matures Oh no! How can I control it? Maybe its not so bad.                            How can I use it?
FOAF
Social Networks create the  Friend-of-a friend (FOAF) trust model
Social Info-Tech Research Group Media LinkedIn has users on every continent Social networking is now more popular than e-mail* Global time spent on social media is up  82% over last year* the communication medium of choice Every minute, 24 hours of video is uploaded to YouTube Last year,  Tweets grew 1400% Facebook’s greatest growth has come from people aged 35-49* *Source: Nielson Online
a billion tweets every week tweets per day 140 million 460,000 new accounts per day
faster than two new members per second. operates the world’s largest professional network on the Internet more than 120 million members in over 200 countries and territories more than half of LinkedIn members are currently located outside of the United States there were nearly two billion people searches on LinkedIn in 2010.
Americans spend more time on Facebook than any other site
3.5 Million Downloads,  550 Million Flips Per Month
Who Info-Tech Research Group Is Using Social Media? “ In the old world, I just did a survey.  In the new world, I'm listening to every water cooler conversation out there. - Jim Sterne, Target Marketing Inc. N=134 ”
Successful  Social Media Have a reason to use social media Try to create interesting and valuable content Be honest and respectful in online postings Think before posting/ think before replying Think Before You Tweet!
? How Social Are You
Social Networks Empower the People
BLOGS Social Networks Tools for Citizen Interaction #Hashtags
Yes BUT what you doing?
Social Media Reach for the Gold NCARD 2011 Boone, NC September 13,2011 Tools for Citizen Interaction  Terry Bledsoe, Chief Information Officer,Catawba County

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NCARD Social Media Terry Bledsoe

  • 1.
  • 2. Social Media Reach for the Gold NCARD 2011 Boone, NC September 13,2011 Tools for Citizen Interaction Terry Bledsoe, Chief Information Officer,Catawba County
  • 3. Social Presentation Available At: Media http://tinyurl.com/3zm6kzk http://www.catawbacountync.gov/technology/_doc/other/ROD%20Conference%20Sept%202011.ppt.
  • 4. ? What is Social Media
  • 5. Web 2.0 Openness Collaboration Community Trust
  • 6. ? Why Social Media
  • 7. New Devices Change Expectations
  • 8. Meet Gavin How do we reach age 18 to 44? “Life is a Stage… Perform” “Leading, Inspiring, & Motivating Young People across Our Nation!”
  • 9. Social Media What good is that? Matures Oh no! How can I control it? Maybe its not so bad. How can I use it?
  • 10. FOAF
  • 11. Social Networks create the Friend-of-a friend (FOAF) trust model
  • 12.
  • 13.
  • 14.
  • 15. Social Info-Tech Research Group Media LinkedIn has users on every continent Social networking is now more popular than e-mail* Global time spent on social media is up 82% over last year* the communication medium of choice Every minute, 24 hours of video is uploaded to YouTube Last year, Tweets grew 1400% Facebook’s greatest growth has come from people aged 35-49* *Source: Nielson Online
  • 16.
  • 17. a billion tweets every week tweets per day 140 million 460,000 new accounts per day
  • 18. faster than two new members per second. operates the world’s largest professional network on the Internet more than 120 million members in over 200 countries and territories more than half of LinkedIn members are currently located outside of the United States there were nearly two billion people searches on LinkedIn in 2010.
  • 19. Americans spend more time on Facebook than any other site
  • 20.
  • 21. 3.5 Million Downloads, 550 Million Flips Per Month
  • 22.
  • 23. Who Info-Tech Research Group Is Using Social Media? “ In the old world, I just did a survey. In the new world, I'm listening to every water cooler conversation out there. - Jim Sterne, Target Marketing Inc. N=134 ”
  • 24. Successful Social Media Have a reason to use social media Try to create interesting and valuable content Be honest and respectful in online postings Think before posting/ think before replying Think Before You Tweet!
  • 25. ? How Social Are You
  • 27. BLOGS Social Networks Tools for Citizen Interaction #Hashtags
  • 28. Yes BUT what you doing?
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.
  • 37. Social Media Reach for the Gold NCARD 2011 Boone, NC September 13,2011 Tools for Citizen Interaction Terry Bledsoe, Chief Information Officer,Catawba County

Notas del editor

  1. away from Web 2.0 concepts and social networks is one area where that is especially true. Most avoid social networks because of things they have heard, not because of true facts. In reality, local government should embrace the tools of social networking. Sites like Facebook, Flickr, and YouTube provide opportunities for local government to share information and ideas at almost no cost. They provide a good area to recruit new employees and to involve young adults in government. Internally, tools like SharePoint, provide a place to carry out all phases of projects in a very open and user friendly environment.
  2. away from Web 2.0 concepts and social networks is one area where that is especially true. Most avoid social networks because of things they have heard, not because of true facts. In reality, local government should embrace the tools of social networking. Sites like Facebook, Flickr, and YouTube provide opportunities for local government to share information and ideas at almost no cost. They provide a good area to recruit new employees and to involve young adults in government. Internally, tools like SharePoint, provide a place to carry out all phases of projects in a very open and user friendly environment.