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Momentum 3
Productise
Revision
              4
            Text




           £

Entrepreneurs Sweet Spot
Meaningful Relevant




De commoditised    Over Subscribed

            Valuable
Meaningful Relevant


                      £
  £



      ATM
Gift      P4P     Core   LNS




   FREE
            £     £       £
            ATM
I am already known for
helping people get fit
and lose weight
through walking.
Hmmm. I wonder if ...


It starts with an valuable idea
What is she already doing well?
The Problem Piece
Gift
Posters at the newsagents
Can’t miss Offer #1
Text
         £2




All this for £2.
Text
         £2




1 hour DVD/slick
Text
                £2




Gift: 42 pp quick win booklet
Text
   £2




P4Ps
Text
               £2




Pedometer £10 Shoes from £49
Text
             £2




1 Day Workshops £120 p/p
Website
Opt-ins
Social media
Social proof
Gift
Note JV with Bupa!


P4Ps
From £775+Core Products
Spa
           Membership

 NL
             Shoes
            Pedometer
                              £
Recipes       DVD       Walking
                         tours    ?
Articles   £
 Web        Booklet      PT       JV


                ATM
Position




Price Model        Promotional

       Product Collateral
SM
                      Sales
Dumbest
                    Brochure
Mistakes

Youtube        Workshop

Opt In     Book

           £              B/S/G   IP
Web


                  ATM
Brand + Product + Distribution
Possible mudmap of the ATM
UK
www.keypersonofinfluence.com

Australia
www.keypersonofinfluence.com.au



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KPI Momentum 3 Productise Revision

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