2. TCI Cluster Conference Sydney
30 May 2015
Presentation by
Rodin Genoff
Rodin Genoff & Associates
Sydney: London: Singapore
www.rodingenoff.com
High Performing Countries + Clusters
@ Work
3.
4. So what do we find in a high cost, high
performance countries, clusters, companies, and
their CEOs?
“…creating prosperity + generating a high tech
current account surplus…”
6. Smart Governments + Smart Companies + Smart People
Source: Rodin Genoff & Associates 2014
Smart
Industry + Talent
Policy
High Cost
High Performance
EconomiesIntegrate FDI + New
Export Market
Development
Activate Cross
Cluster Business
Opportunities
Smart + Equitable +
Connected Cities
Invest in Over the
Horizon + Design
Thinking
Think + Act Globally
7. Characteristics of Smart Companies + Smart Leaders
Source: Rodin Genoff & Associates 2014
Collaborative +
Participative
Leadership Styles
Smart
Companies
“build shareholder value
and community value
simultaneously”
Trend Setters +
Early Adopters
Operate Across
Industries
“peripheral vision”
Ethical + Place
Premium
on Reputation
See Opportunity
in Uncertainty
Invest in Intelligent
Systems + Talent
8. Case Study
Engineering the Green Economy
A Cluster Project for Hub North:
Northern Denmark’s Wind Industry Association
“…thriving in a high cost operating
environment…”
9.
10. HUB NORTH
Project Report
June 2013
Mapping the connections
+
Creating new business
opportunities
+
Forging JVs that win
contracts & commercialise
new products and services
11. Cluster Dynamics
Source: Rodin Genoff & Associates 2013
Cleantech
Agriculture
Food
Processing
Wind Industry
Offshore Oil
and Gas
Transport
Storage &
Logistics
Education &
Training
Defence
Software
New Media &
ICT
Intelligent
Engineering &
Electronics
Aalborg Drivers of Growth
12. Aalborg Intelligent Integrated Engineering Cluster Map
Source: Rodin Genoff & Associates 2013
Industrial
Design
Software
Programming
New Media
ICT
Embedded
Technologies
Electronics
Nano-
Technology &
New Materials
Manufacturing
& Fabrication
Engineering &
Systems
Integrators
Robotics &
Automation
Laser & Vision
Systems
Intelligent Engineering
13. Putting cluster intelligence to work to support Hub North’s
companies develop new collaborations and win contracts
Source: Rodin Genoff & Associates 2014
Practical survey instruments:
map connections + understand
company performance
How we did it!
Inspire companies to reach for
new possibilities; commit to
“a dream with a deadline”
Utilise strategic industry
intelligence to activate new
business opportunities
Develop smart collaborations
to work to win new contracts
14. High total
productivity
Fast
throughput
Reliable
operation
Error-free
processes
Ability to
change
Low price, high
margin, or both
Dependable
delivery
Short delivery
lead time
On-specification
products/services
Frequent new
products/services
Volume and delivery
adjustments
COST
DEPENDABILITY
FLEXIBILITYQUALITY
SPEED
Internal effects of
the seven
performance
objectives
Customer
satisfaction
SERVICE
Support
services and
needs
New
products
INNOVATION
Commercialise
inventions
Source: Rodin Genoff & Associates adapted from Operations Management,
N.Slack et al,)
Audit Company Performance and Competitiveness
15. (Source, Rodin Genoff & Associates adapted from Slack et al,)
Importance to Customers
Less Important Order Winner
Low High
Improvement needed
Excess?
Appropriate
Response
Urgent Action Required
WeakStrong
WorseThanBetterThanSameAs
PerformanceAgainstCompetitors
F
E
A
10
12
14
Zone A
Zone E
Zone D
20
B
4
6
Qualifying
C
5
3
113
9
16 8
D
18
15
19
112
Zone B
Zone C
7
17
Understand Company Competitiveness + Ability to Win Contracts
16. Supplier Cluster
Map
Source: Rodin Genoff & Associates
Supplier
Cluster B
Supplier
Cluster A
High Performance
Company
Connector Supplier
Company
Company: Consider Ris
Factors
17. Type ‘1’
Type ‘2’
Type ‘3’
Type ‘4’
Type ‘5’
Degree of integration of networksDisorganised Fully integrated
TransactionIndexinSupplyChainHighLow
Negotiator -
Business brokers or
companies linking
third parties
Resourcer -
Bridging of supply
chains between
companies with
common resources
and interests
Leader -
Multi-tier supply chain
companies to OEM:
command and
control; top
down
Enabler -
Between companies
which have common
supply chain networks,
ISO, quality, trade,
exports etc
Integrator -
Companies linked by
shared/common
suppliers/buyers associations
or peak body affiliations; ie.
highly collaborative
companies
operating in dense
business networks
Hierarchy of Supply Chain Network Types
Source: Rodin Genoff & Associates adapted from Structure, Version 4.2, R.S.Burt, (1991)
18. Ten Phases to Creating New
Joint Ventures (JV) or
Business Collaborations &
Winning New Global
Contracts
Source: Rodin Genoff & Associates 2013
Phase 1
Vision & Big Picture
Phase 2
Identifying Opportunities
Phase 3
Determining Readiness
Phase 4
Selecting Business Partners
Phase 5
Customer’s Customer
Phase 6
Govt Funding + Uni Connections
Phase 7
Creating New Joint Venture
Phase 8
Forging Effective JV Relationships
Phase 9
Winning Contracts + Marketing
Phase 10
Launches + Announcements
“Pop the
champagne corks”
24. “Mr Genoff in
his report
describes how
clusters support
innovation and
local growth
and…how this
project is
making
connections for
some 300
companies”
This double page feature article on “klynger “or clusters in Borsen features a story on
Stalindustri a local metal engineering company with around 90 employees.
The CEO is
quoted as
saying that
through the
creation of new
business
networks
“this project is
helping my
company to
double its turn
over”
28. “Big Bang Disruptors”
“anywhere, any time”
Source: Rodin Genoff & Associates 2014 (adapted Downes and Nunes, Big Bang Disruption, 2014; and UK Future of Manufacturing Report, 2014)
Cloud Based &
Super Computing
Design & Equity
Crowd Sourcing
Platforms
Power of One to
Scale
Exponentially
Reuse
Manufacturing:
Circular Economy
Additive
Manufacturing
3D Printing
New Materials
Technologies
“Collaborative
Consumption”
Mobile & Digital
Technologies
Cross Cluster
Global
Dynamics
Factoryless
Goods Producer
New Economy
Production
Architecture
29. High Tech; Specialised Alloy 3D Printing
GE: “LEAP engine suspended on a test rig has 19 additively
manufactured fuel nozzles which are five times more
durable than the previous model. “
31. Australia: “Lets Puts Our Strengths + Creativity To Work”
Source: Rodin Genoff & Associates 2014
Industrial
Design & 3D
Printing
Software
Programming
New Media
ICT
Embedded
Technologies
Electronics
Nano-
Technology &
New Materials
Fabrication
Intelligent
Engineering
Robotics &
Automation
Laser &
Vision
Systems
Environmental
Services
Big Data
Research &
Development
Scientific
Services
Smart Future
Cities Mining
Food
Production
Cleantech
32. “The world is moving
so fast these days that
the man or woman
who says it can’t be
done is generally
interrupted by
somebody doing it.”
Elbert Hubbard
(photo source, Aalborg City, DK)
33. Rodin Genoff
+
Our Team at
Rodin Genoff & Associates
www.rodingenoff.com
“Thank you so much
for your interest”
