By Christoph Beer, tcbe.ch - ICT Cluster Bern, Switzerland, presented at the 16th TCI Global Conference, Kolding 2013.

1. Cluster crowd: how will the modern entrepreneur
be supported by open innovation, crowdsourcing
and clusters
Christoph Beer
Cluster Lab: Cluster facilitator’s toolbox
4 September 2013

2. Cluster crowd: how will the modern
entrepreneur be supported by open
innovation, crowdsourcing and clusters
Seite 2
Christoph Beer,
mundi consulting ag / ICT Cluster Bern
christoph.beer@tcbe.ch / christoph.beer@mundiconsulting.com

3. Seite 3
Question
Why do we not use more tools like the
cluster-crowd for our innovation
activities?

4. Seite 4
Innovation Process
Idea Generation
Realisation
Market Integration

5. Seite 5
Type of Innovation

6. Crowd
Sourcing
Implemen-
tation
Market
Integration
Innovation Philosophy in use
• Open Innovation
• Closed Innovation
Seite 6
Idea
Generation
Implemen-
tation
Market
Integration

7. Seite 7
Challenges of Innovation
Time to Market
Cost reduction
Communication
Globalization
Socal media
Mass customization
New Markets / New Players
Partnering
Focus on Valuechain

8. Solutions
• New thinking in innovation like
openInnovation, design thinking
• Crowd-Sourcing as a tool for clusters and their
members
• Change in innovation culture
Seite 8

11. Cluster-Crowd
Social Innovation Crowd = more
than20'000 creative
thinkers
Web 2.0 Software

12. Who is the crowd?
• You don’t know
• Behaviour of a swarm / Collective Intelligence
• Fully open Crowd / Public Crowd
• Closed Crowd / Known Team
• A cluster is Half- public Crowd
Seite 12

13. Cluster-Crowd

14. Seite 14
Cluster-Crowd.com
Example Parking meter

15. Seite 15
Cluster-Crowd.com
Example Parking meter
Competition with duration of 3 weeks
generated 479 ideas

16. Seite 16
Cluster-Crowd.com
Example Parking meter

17. Seite 17
Cluster-Crowd.com
Example Parking meter

18. Seite 18
Cluster-Crowd.com
Example Parking meter

19. Feedback Parkeon
• New Method – New results
• New ideas, which not before where known
• “Inspiration”
• A helpful Tool
Seite 19

20. Summary
• openInnovation is a “newer” philosophy
• Crowd-Sourcing is a potential tool
• www.Cluster-Crowd.com is a concrete solution
Seite 20

21. Successful Innovations
Seite 21
Successful
implemented
Innovations

22. Seite 22
Contact
tcbe.ch – ICT Cluster Bern, Switzerland
mundi consulting ag
Christoph Beer
Cluster-Manager, CEO
Phone: +41 31 326 76 76
Mobile: +41 79 608 18 13
Christoph.Beer@tcbe.ch