1.
Our Philosophy

2.
Keep Living With Big Smiles
We are in the business of keeping our community smiling big. We can’t do this
alone.

3.
We Work To Support Our Community’s Quality of Life in
Style
“What is the right thing to do as a human being?”
By answering this valuable question and forming an attitude or style of morality, this
philosophy leads to a better life in many aspects including friendships, marriage,
and work.

4.
Fans First
If we do not have fans, we cannot run a business.
Fans love our products and passions, and thus
they buy our products.
Our community is made of fans, teammates and
their families, business partners, and the family and
friends of the founder.
Our profits go towards reinvesting for the next
round of product production, our teammates and
their family, our business partners, corporate tax,
and donations to our society.

5.
To Align the Vectors in the Same Direction to
Rush to a Higher Goal
In order to work together to accomplish a higher goal within a company, everyone
should work based on the common philosophy that is understood by all.
When everyone understands the philosophy, the higher goal shall be reached.
Basically, the best results arrive, when everyone is on the same page, working
together more effectively, as a team.

6.
The Untrapped (Suano) Mind
When you have too much self-interest, you will view things the
way you want to see them rather than what is reality and actually
right.
The untrapped or suano mind is a state in which a person
transcends concern for profit, loss, ideology, power, and status. In
this state, one is able to grasp reality by evaluating everything
objectively, free of self-interest and preconceptions.
This state of mind allows for a broader perspective, that nurtures
empathy, generosity, love, and benevolence towards others. With
the suano mind, you can adapt to many situations and cope with
different circumstances, allowing for a better and more fluid life
following reason and truth.

7.
Have a Joyous Heart
Find joy in the small accomplishments of your work and live sincerely with a heart
full of appreciation for everything that you have.
The best way to stay strong throughout your long life is to work hard and be
inspired by the positive energy that comes from joy and appreciation.

8.
Always Be Cheerful and Positive
Hold great dreams and hopes in the pureness of your
heart.
If you face one issue after another, the more challenging
the circumstances are, the more optimistic, hopeful, and
cheerful, you must be to overcome these challenges and
gain positive results.
An important rule to leading a better life when in the face
of tragedy is to concentrate with the conviction of getting
better by looking at life through a lens of positivity.
In the end, it is only natural that positive and earnest
efforts with a cheerful mind, will pay off in the long run.

9.
Love Your Work
If you love your work, you won’t care about how challenging it is. If you
continuously overcome hardships, you will be able to succeed in most things.
To say that loving your job will determine the course of your life is no exaggeration.
Those who love their work, and live and die for they do, show a strong dedication
that will lead them to happiness.

10.
Drawing the Line Between Personal and
Business Life
If you are a freelancer who works from home, you need to set a time or area in your
home to be used for work.
When you are at work, you should only focus on tasks related to your work, rather
than answering personal phone calls and emails.

11.
What We Think Becomes a Reality
Thought power is the key to creating your reality.
Thoughts are the basis of everything you perceive in
the physical world.
By learning how to control your natural habitual
thoughts, you become the master of your own destiny.
By doing this, you will attract into your life what you
intend to have and experience. This happens as you
come to know the truth that your thoughts create your
reality.
If you think your company may fail, then it will fail. If you
think your company will succeed no matter what, it will
succeed.

12.
For Every Outside Effect There Is an Inner
Cause
Every effect in the outside or physical world, has a
mental basis. This is the essence of thought power.
The conditions and circumstances of your life are a
result of your collective thoughts and beliefs.
“Circumstances do not make a man, they reveal him”
- James Allen
Every aspect of your life, whether it be financial or
health related, accurately reveals your thoughts and
beliefs, as those thoughts are what led you to your
current state.

13.
It’s an Inside Job
Most people have it back to front. They believe that they think or feel a certain way
because of their circumstances, not knowing the truth that it is their thought power that
is creating those very circumstances, whether they are wanted or unwanted.
To create the changes that you want to see in your life, you must internalize and apply
the truth of the thought power leading to your circumstances.
Reality creation is an inside job. Your reality depends all on your way of thinking.

14.
Use Thought Power to Change Your Life
Your subconscious mind is the storehouse of your
deep-seated beliefs and programmes. Your must
reprogram your subconscious mind to change your
circumstances and attract what you want in life.
Learning creative visualization is the most effective and
practical way to reprogram your subconscious. This
process is the basis of reality creation in which ones
makes use of thought power to consciously imagine,
create, and attract what one wants.
Your imagination is the engine of your thoughts which
converts thought power into mental images, which are
in turn manifested in the physical realm.

15.
Setting SMART Goals
SMART is an acronym of the five characteristics of a good goal.
Specific: Goals must be clear and unambiguous
Measurable: If your goals are not measurable, you never know if you are making progress towards the
completion of the goal.
Achievable: Goals must be realistic and achievable. The best goals have to be reached for, but they are
not extreme.
Relevant: Goals must be an important tool in the grand scheme of reaching your goal/dream.
Time-bound: Goals must have starting points, ending points, and fixed durations. Commitment to deadlines
helps you to focus your efforts on completion of the goal on or before the due date.

16.
SMART Goal Example
Specific: Get a GPA of 3.5 and up this semester of college.
Measurable: The goal is measurable through grades the professors give back for
exams and projects.
Achievable: This is a realistic goal as long as you focus on your work. 3.5 is not
extreme like a 4.0, which is a perfect GPA.
Relevant: This goal is relevant to pursuing your career after college, as good
grades reflect on your skill and knowledge.
Time-bound: This goal starts in the fall and ends in winter. It lasts one semester.

17.
Formula for Success
Result of Life or Work = Attitude x Effort x
Ability
Result of a person’s work can be expressed as the person’s attitude/mindset or approach (their
philosophy), multiplied by their effort, and then multiplied by their ability.
The most important part of this formula is the product of ability and effort, which is multiple by a score for
attitude. The scores for both ability and effort can range from 0 to 100, but the attitude factor covers both
good attitude and bad attitudes, so the scores for this actually range from -100 to +100.
Because these values are multiplied, a positive attitude yields higher values than negative attitude. By
having even a slight negative attitude, the whole solution can become negative. When more ability and
more effort is put into life and work by a person, along with a negative attitude, the end result will be
negative.

18.
Reflect on Our Behavior Each Day
Though we may try to elevate our minds throughout the
course of our lives, it is easier said than done.
Unless you are a true saint, it is difficult to remain steadfast in
thinking only good thoughts and doing only good deeds. No
one is perfect.
First, you must strive to think good thoughts and do good
deeds and, second, you must humbly reflect upon any bad
thoughts and bad deeds you may have done.
We can reflect on our actions each day and promise to
ourselves to do our best to change in the right direction
starting the next day. This type of reflection allows us to avoid
failure in work and elevate our minds.

19.
HO-REN-SO/RSC
“HO-REN-SO (Japanese) or RSC (English) is a way of information sharing by way of aligning member’
understandings and synchronizing actions about changing circumstances that happen in out of an
organization.”
Report: Bad news should always be reported first because this allows us to prevent the bad news from
forming into the worst news. We can take early action.
Share: Share the news with your teammates. Be specific when you share the news and include the 5Ws
(who, what, when, where, what way).
Consult: When you are stuck, consult with an advisor. Think about the matter with the help of the advisor.
“The cause of all upsets falls into one of three categories: undelivered communications, thwarted
intentions, or unfulfilled expectations.” - Landmark Education

20.
Working Enables Us to Mature
If you want to live a wonderful life, you must work hard.
The greatest goal of working is to cultivate our minds and enhance our humanity.
You must concentration and work diligently and earnestly to mature as humans and
build deep and rich characters.

21.
Set Your Goal High
Setting unrealistically high goals raises your performance to the level of
expectation.
When you are around the best, read about the best, think about the best,
eventually you begin to expect to do your best in your own life. Even if it is
entirely subconscious, there will be a mental or internal click that pushes you
towards excellence. This is why your association and environment matters as
they both influence expectations about yourself.
There are many people who could have been great professionals like
scientists, entrepreneurs, and peacemakers, but they did not in the end
because they never became aware of their potential to do great things.
Eagles who hang out with chickens for too long may forget how to fly.
By setting phenomenal goals, you are intentionally focusing on the best, and
your behavior will follow suit.