Marketingplan

How to create a Successful Marketing Plan

What is a Marketing Plan ? A marketing plan is the blueprint or the map you intend to follow in order to achieve your goals. If you are planning for existing programs, the plan will incorporate the strengths of your current effort with needed changes and improvements. If the plan is for a brand new product or service, it will pull all the elements together for an effective start on marketing.

Why have a marketing plan? ,[object Object],[object Object],[object Object]

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What does the process involve?

Components of a marketing plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Mission Statement ,[object Object],[object Object],[object Object],[object Object]

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Executive Summary ,[object Object],[object Object],[object Object]

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External Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Marketing budget ,[object Object],[object Object],[object Object],[object Object],[object Object]

Evaluating the marketing plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Reasons to join To get FREE marketing content To get free downloads To get discounts on our services To get access to our resource centre Many other Powerpoints in this series in the members area

Marketingplan

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Marketingplan