Alain Couttolenc, Nielsen, Watch Leader Europe

1. ALAIN COUTTOLENC
NIELSEN OVERVIEW

2. OUR MISSION
The most complete understanding of
consumers worldwide.
OUR PROMISE
An uncommon sense of the consumer for
faster, smarter, more confident decisions
that drive growth

3. Copyright ©2012 The Nielsen Company. Confidential and proprietary.
OUR REACH MATCHES YOUR PRIORITIES
100 + countries
5.9 billion consumers
25 million stores
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4. Copyright ©2012 The Nielsen Company. Confidential and proprietary.
NIELSEN’S FOUNDATION
What Consumers Buy
Providing…
Retail sale measurement
of consumer goods in stores
What Consumers Watch
Measurement of TV viewing,
online surfing and mobile phone activity
Consumer packaged goods clients
Media clients
> Enhance sales and marketing
> Price advertising inventory
> Optimize pricing and promotion
> Maximize value of content
> Monitor distribution and inventory
To help…
> Plan, optimize and measure ad spending
An example…
> Multi-year contract
> Multi-year contract
> 70+ year relationship
> 50+ year relationship
Nielsen information and insights are embedded
in the operating disciplines of clients
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5. WATCH CAPABILITIES
ONLINE
TV
46 countries
29 countries
Copyright ©2012 The Nielsen Company. Confidential and proprietary.
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Measures ALL IN-HOME
DEVICES
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Measures 290+ MILLION
panels from global TV
households
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100K meters in 35K homes
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MOBILE
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Collect activity from 500,000+
consumers daily around the
world
Track and code 30,000 new ad
images daily
Strategic relationships
(Google, Facebook)
Track and Analyze Consumer
Generated Media on
100+ MILLION sites
10 countries
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Mobile surveys from
500,000+ consumers
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6. Copyright ©2012 The Nielsen Company. Confidential and proprietary.
LONG-STANDING CUSTOMER RELATIONSHIPS
Buy
Watch
Best-in-class clients
> Over 20,000 clients
> Relationships with top 10
clients for over 30 years
> 70% recurring revenue
> No client more than 4% of
2009 revenue
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