China is het westen inmiddels voorbij gestreefd in digitale en mobiele innovatie. In de steden betalen bijna alle internetgebruikers in winkels en restaurants al met hun mobiele telefoon. Taxi’s worden opgeroepen met chat apps en huurfietsen betaald door het scannen van een QR codes. Aan de hand van de app WeChat laat Ed Sander zien wat er allemaal mogelijk is in het land en welke invloed we daarvan kunnen verwachten in het westen.
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SEE the Cloud: Ed Sander - Mobile innovation in China
1. SEE 2017 - Mobiele Innovatie in China 16/11/2017
Ed Sander - ChinaTalk 1
#SEETHECLOUD
Mobiele Innovatie in China
Ed Sander
#SEETHECLOUD
Ed
Sander
CRM Specialist/Data-Driven Marketeer
China author & lecturer
2. SEE 2017 - Mobiele Innovatie in China 16/11/2017
Ed Sander - ChinaTalk 2
Mobile Innovation in China
SEE 2017, Lelystad, November 16th 2017
Ed Sander, ChinaTalk
www.chinatalk.nl 4
The Great Firewall
3. SEE 2017 - Mobiele Innovatie in China 16/11/2017
Ed Sander - ChinaTalk 3
www.chinatalk.nl 5
The Chinternet
Outside the Great Firewall Inside the Great Firewall
Google Baidu, Qihoo, Sogou
Facebook Qzone, Kaixin001, RenRen
Twitter Sina Weibo, Tencent Weibo
MSN Tencent QQ
Youtube iQiyi, Tencent Video, Youku Tudou, etc
Wikipedia Baidu Baike, Weigi Baike
Foursquare Jiepang
Groupon Meituan, Dianping, Nuomi
eBay Taobao
Linkedin Linkedin, Ushi, Tianji, Dajie
Whatsapp Weixin (WeChat)
Blogger, Wordpress Sina Boke, Sohu Boke
Tinder / Grindr MoMo, TanTan / Blued
Vine Meipai, Weishi
Instagram Miaopai, Meitu
Periscope, Merecat Ingke, YY, Yizhibo, Douyu, Panda TV
• Case: WeChat
• What does this mean for the
West?
• The QR-Code & ‘sharing’
economy revolution
• Q&A
4. SEE 2017 - Mobiele Innovatie in China 16/11/2017
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Case:
WeChat
Strange Behaviour …
www.chinatalk.nl 8
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Entering Chinese Text
• Drawing and choosing the right
characters
• Entering pinyin and choosing the
right characters
• Voice messaging
www.chinatalk.nl 9
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Moments, Subscription Account, Service Account
6. SEE 2017 - Mobiele Innovatie in China 16/11/2017
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www.chinatalk.nl 11
WeChat Official Account - KLM
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WeChat Wallet: mobile payment & m-commerce
7. SEE 2017 - Mobiele Innovatie in China 16/11/2017
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Transfer of money to WeChat
www.chinatalk.nl 14
Hong Bao (Red Packets)
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Taxi Hailing
0
20
40
60
80
100
120
10-jan 9-feb 24-feb 27-mrt
Didi Dache User Growth Q1 2014
(millions of users)
Using WeChat Wallet
9. SEE 2017 - Mobiele Innovatie in China 16/11/2017
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Hailing & Paying a Taxi
Enter your
location and
destination.
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Hailing & Paying a Taxi
Interested driver
and license plate,
1,3 km and 2
minutes away.
Option to call
driver.
Number of
drivers
notified.
Offer a tip.
Confirm getting
in the cab or
cancel.
10. SEE 2017 - Mobiele Innovatie in China 16/11/2017
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Hailing & Paying a Taxi
Pay with
WeChat
Payment by
entering the
cab fare. Enter pin code
Processing
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Getting a cold drink
Pick a drink
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Getting a cold drink
Choose to
pay with
WeChat.
Scan the
QR code in
WeChat.
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Getting a cold drink
Buy now
12. SEE 2017 - Mobiele Innovatie in China 16/11/2017
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Paying for groceries
“You are
welcome
to pay by
WeChat.”
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Paying for groceries
Payment
instructions
at the cash
register.
13. SEE 2017 - Mobiele Innovatie in China 16/11/2017
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www.chinatalk.nl 25
Paying for groceries
Payment
confirmation.
Cashier
scans bar
code on
phone.
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Ordering dinner
Choose items
from the menu.
Follow the Jia
Ban Gou Official
Account.
14. SEE 2017 - Mobiele Innovatie in China 16/11/2017
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Ordering dinner
Payment
confirmation
Order
confirmation
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Ordering dinner
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But there’s more ...
Send money
to friends
Donate to
charity
Pay utilities
Savings
Public services
www.chinatalk.nl 30
Hospital appointments
16. SEE 2017 - Mobiele Innovatie in China 16/11/2017
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www.chinatalk.nl 31
Third-Party Collaborations
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Shopping in WeChat: WeiDian
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Most popular messaging app per country
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35% of mobile time is spent on WeChat
Source: Mary Meeker 2016 Internet Trends Report, KGCB, Hillhouse Capital
50% of WeChat users
spend 90 minutes or more
per day in WeChat
>90% of Chinese
smartphone owners use
WeChat
WeChat; 35%
QQ; 10%Other
Tencent;
10%
Rest; 45%
19. SEE 2017 - Mobiele Innovatie in China 16/11/2017
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Alipay
What does
this mean for
the west?
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Voice Messaging
Whatsapp
Aug 2013
FB Messenger
Jan 2013
WeChat
2011
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WebChat
WhatsApp
Jan 2015
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WebChat
WeChat
July 2012
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Paying friends
FB Messenger
July 2015
WeChat
June 2014
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Hailing a Ride
FB Messenger
Dec 2015
WeChat
Jan 2014
www.chinatalk.nl 44
Ordering food
Facebook
May 2017
WeChat
Feb 2014
23. SEE 2017 - Mobiele Innovatie in China 16/11/2017
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Copying the Copycat
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A possible future?
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The QR Code
and
‘sharing
economy’
revolutions
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QR-Codes in the West?
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% of Internet Users using QR Codes in 2015
0%
10%
20%
30%
40%
50%
60%
China Singapore Brazil Italy USA Germany France UK
Percentage
Percentage
Source: WeAreSocial
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Omnipresence of QR Codes in China
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Yihaodian
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QR Codes
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Karaoke Booths
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Why wait for the waitress?
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On the street ...
Pictures: Ed Sander & Christina Xu
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Bike ‘Sharing’
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Dockless Rental Bikes
Source: CCTV
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‘Sharing’ economy gone crazy
30. SEE 2017 - Mobiele Innovatie in China 16/11/2017
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‘Sharing’ economy gone crazy
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‘Sharing’ economy gone crazy
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‘Sharing’ economy gone crazy
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‘Sharing’ economy gone crazy
32. SEE 2017 - Mobiele Innovatie in China 16/11/2017
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Questions?
#SEETHECLOUD
www.chinatalk.nl 64
Leave your business card …
33. SEE 2017 - Mobiele Innovatie in China 16/11/2017
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THANK
YOU
CONTACT ED SANDER (艾徳)
+ 31 (0) 651 214 206
ed@chinatalk.nl
www.chinatalk.nl
nl.linkedin.com/in/edsander/
@edsander