I've raised a simple idea-concern at the e-Business & Social Media world conference 2018 in Athens, about "Performance": why Digital Performance metrics aren't agreed by all the Marketing Communications industry stakeholders? Educate. Certify. Benchmark. Bridge know-how gaps. Help Clients protect their interests from this new breed of "digital-we-do-it-all" clan of freelancers and agencies.

1. MEASUREMENT
PEOPLE
BRANDS
21.06.2018

8. Corporate, PR, Marketing, Retail, Budgets,
Acquisitions, Employees, Experiences,
Stakeholders, Customers, Technology,
Media, Online, Social, Conversion, and KPI’s
the Brand

12. Consent for ad tracking
Consent for personal data (GDPR)
• Add this & thousands plugins/widgets
• Many tracking of websites
• Ad Tech companies
• Ad exchange servers & DSP’s
• Publishers
• Adwords, Search (and paid)
• Gmail ads, Maps, Youtube
• Google network (cross-device targeting)
• Programmatic
Data leakage is also theft of your audience
Media owners should ask for regulation

13. Likelihood to recommendLow High
Likelihoodtore-purchase
Low
High
“Hostages” Loyalists
“Defectors” “Mercenaries”
Marketers new scope