Intel launched an innovative 9-day ethics and compliance training campaign for International Anti-Corruption Day that engaged over 110,000 employees worldwide. The campaign used social media and gaming elements like quizzes and a selfie contest to create an interactive learning experience, garnering over 8,700 quiz submissions, 60 selfie entries, and 20,000 article views. The goal was to increase awareness of the negative impacts of bribery and corruption and Intel's related compliance policies in an engaging way.

1. Award Ceremony

2. Intel Corporation
Ethics & Compliance
Training

3. “At Intel innovation is core to
everything we do; our Ethics & Legal
Compliance team strives to inspire
our employees through cutting-edge
educational programs.”
Jo Levy, Chief Compliance Officer, Intel

4. International Anti-Corruption Day
Communication Campaign
Campaign Highlights:
• 9 Days
• 110,000 Employees
• 8,700 Quiz Submissions
• 60 “Selfie” Contest Entries
• 20,000 ArticleViews
This innovative program
leveraged social media
and gaming to build a
social learning
environment that
engaged employees at a
personal level and
encouraged participation
through user-generated
content that could be
republished for broader
consumption.
Campaign Goal:
Increase awareness around
the societal harm caused by
bribery and corruption, as
well as the applicable Intel
compliance policies.

5. “Selfie” Contest