Hundreds of millions of people use LinkedIn, but what’s the big deal? People just post their work history in aimless efforts to get a job, right? The value of LinkedIn extends far beyond job searches. It’s an extremely valuable tool for entrepreneurs, marketers, salesmen, brand representatives, working professionals, and more. Micky Deming and Michael Luchies are two who have both benefited greatly from using online to connect with and recruit new customers. Both Micky and Michael had profiles years before ever realizing the value that could come from it. For Micky, LinkedIn was where he went to find trends among his target market and to start relationships that turned into partnerships and new customers. He was looking for a niche, and that turned out to be small law firms. As a provider of cloud accounting services (Kahuna Accounting), Micky used LinkedIn to locate these potential clients, and also find out what they had in common. When discovering that several of his current customers used the same practice management software, he saw an opportunity to connect and build a relationship with that company, which he did successfully on LinkedIn. For Michael, LinkedIn was a way to get his articles out to his network and create a larger one. He used their publishing platform to generate incoming leads and more than double his network in less than six months. Listen to more at TREPXGroup.com/podcasts To connect with Michael Luchies, visit his website at MichaelLuchies.com and watch his TEDx Talk, "The Importance of Being an Unselfish Storyteller" here: https://www.youtube.com/watch?v=GVlpFRfpXRU About TREPX Podcast: TREPX Podcast provides insight, stories, and tips from entrepreneurs to help strengthen and grow your business. Starting in early 2015, host Micky Deming has interviewed dozens of founders, experts, business professionals and fellow podcasters to understand how they got to where they are now, and share their stories and expertise with others seeking to achieve their desired level of success. Guests include Peter Shankman, Michael Port, Mike Michalowicz, Aaron Walker, Pam Slim, John Lee Dumas, and Jack Zerby. Discussed topics include marketing, mindset, customer service, business growth, social media, and much more. For audio to every episode, visit TrepXGroup.com/podcasts, or listen to the TREPX Podcast on iTunes or Stitcher.