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Talking to High School
Girls about Engineering
Project Overview
Inspire college-bound girls to explore engineering
Provide resources for adult influencers—parents,
counselors, and engineers
 www.EngineerYourLife.org
 Brochures, posters, and postcards
 EYL tables at college fairs
 Training for counselors and engineers
Today’s Agenda
• Group Discussion
• Research Results
• www.EngineerYourLife.org
• Advising Students
• Spreading the word
Group Discussion
• What are the first two words that come
to mind when you hear “engineer”?
• What type of person do you think is most
suited to be an engineer?
• What do high school girls think about
engineering?
• What do their parents think?
Project History
In 2004, 55 engineering groups formed a coalition to
explore “why aren’t college-bound girls choosing engineering?”
• Less than 20% of students enrolled in engineering
degree programs are women, yet more women are
now pursuing college degrees than men
• Girls take math and science courses at the same
rates as boys, and perform as well as or better
Research
• Gauge high school girls’ level of interest in and
awareness of careers in the engineering field
• Assess general career motivators and barriers to
the engineering field
• Evaluate current messages being put forward to
the target audience by the engineering
community
• Explore messaging opportunities for increasing
enrollment in the engineering field
What Do High School Girls Think?
• Engineering is for people who
LOVE both math and science
• Don’t know what engineering is
• Aren’t interested in the field nor
do they think it is “for them.”
“Someone who excels in math and science.... Someone who is
motivated, dedicated, and who doesn’t mind sitting in a
cubicle all day.”
What High School Girls Want
Enjoyable
“How happy I will be—what’s the point of doing anything you don’t like?”
Good working environment
“If I can’t interact with people…I will probably drop the job.”
To make a difference
“That I would make a difference in some way, you know, make my mark
on the world.”
Income
“As shallow as it sounds, money is the one thing I have to consider when I’m
choosing a job. I’m not going to do something that I know can’t help me pay bills.”
Flexibility
“My career can’t consume all of my time…I need free time to do a lot of other
things…before I die.”
What Do Counselors Think?
• It is not popular or well-understood, there is a
fundamental lack of awareness
• Appropriate only for unique students
• Students who are interested tend to be on the honors
track and heavily involved with a math and science
curriculum—primarily males
• Nerd perception. When recommending engineering
to students who have been identified as good problem
solvers, students are shocked. They don’t think of
themselves as nerds.
Counselors, cont.
• Don’t know enough about engineering to
help students learn more
• Not familiar with how to guide students
toward engineering
• When asked how students can learn more
about engineering, the respondents suggested
that students should go “online” or check
out local university departments
Meet an Engineer

QuickTime™ and a
Sorenson Video 3 decompressor
are needed to see this picture.
What Engineers Like about their Careers
• “I feel pretty lucky to have such a creative and interesting
job. I’m surrounded by brilliant people. It doesn’t seem like
work. It’s just plain fun!” - Judy Lee
• “I enjoy the travel and interacting with an amazing array of
people.” - Daniele Lantagne
• “It’s never boring. I feel that I can make a difference in
society by working on new technologies to improve
people’s lives.” - Mona Masghati
• “Engineering is such a versatile field. It is practical, applicable,
and always in demand.” - Molly Lebowitz
What Can We Tell Girls about Engineering
Appeal to
Girls
Boys
Live your life, love what you do

82%

81%

Creativity has its rewards

74%

81%

Make a world of difference

72%

79%

Create possibilities

71%

77%
www.EngineerYourLife.org
Audience
• High school girls
• Parents, counselors, & engineers
The site will help you
• Understand the various fields of engineering
• Learn what an engineer does
• Find out why engineering is a
great career
• Advise your kids about
engineering
Take Engineering for a Test Drive
• Take engineering courses in school
• Attend a summer or after-school program
• Watch Design Squad
• Talk to engineers
• Enter a contest
• Consider an internship or summer job
“Try as many things as possible. Find internships
in different areas, experiment, and make sure
that you see all that engineering can offer.”
- Rachel Fine, Mechanical Engineer
Recommended High School Coursework
• Math (4 years)
• Science (4 years)
• Language Arts (4 years)
• Foreign Languages (3 years)
“It’s important to take a rich variety of
classes and learn everything you can
because you never know. Life changes.
Getting a full education will benefit you
later on in ways you can’t imagine now.”
- Tara Teich, Computer Engineer
Researching Engineering Schools
• Do a search
• Make contact
• Look for interesting opportunities
• Consider your options
• Talk to your parents
“Follow your passions … find out
what really captures your interest
and then determine the path to get
there.”
- Daniele Lantagne, Environmental Engineer
Scholarships and Financial Aid
• Do an online search
• U.S. Department of Education
• Local opportunities
• Colleges/Universities
• Higher Education Resource Centers
• Engineering Societies and Associations
“If I knew then what I know now, I could have
applied for plenty more scholarships. There are
a lot of opportunities out there.”
- Melissa Reeves, Electrical Engineering Student
Resources for Advising Students
• www.EngineerYourLife.org
• Engineer Your Life Brochure
• Engineer Your Life Poster
• Take Engineering for a Test Drive
• Recommended High School
Coursework
• Researching Engineering Schools
• Scholarships and Financial Aid
Help Spread the Word
• Tell girls, parents, and other counselors about
Web site
• Use the EYL resources when advising students
• Distribute brochures, posters, postcards
• Host EYL workshops at local, state, and regional
conferences
• Visit the EYL table at NACAC college fairs
Special Thanks to:
Major funding for Engineer Your Life provide by:
• The National Science Foundation
• Northrop Grumman Foundation

Additional funding provided by:
• Stephen D. Bechtel, Jr.
• United Engineering Foundation (ASCE, ASME, AIChE, IEEE, AIME)

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Eyl counselor

  • 1. Photo Credit: Tom Coughlin, Nicaragua Summer Exchange 2007 Talking to High School Girls about Engineering
  • 2. Project Overview Inspire college-bound girls to explore engineering Provide resources for adult influencers—parents, counselors, and engineers  www.EngineerYourLife.org  Brochures, posters, and postcards  EYL tables at college fairs  Training for counselors and engineers
  • 3. Today’s Agenda • Group Discussion • Research Results • www.EngineerYourLife.org • Advising Students • Spreading the word
  • 4. Group Discussion • What are the first two words that come to mind when you hear “engineer”? • What type of person do you think is most suited to be an engineer? • What do high school girls think about engineering? • What do their parents think?
  • 5. Project History In 2004, 55 engineering groups formed a coalition to explore “why aren’t college-bound girls choosing engineering?” • Less than 20% of students enrolled in engineering degree programs are women, yet more women are now pursuing college degrees than men • Girls take math and science courses at the same rates as boys, and perform as well as or better
  • 6. Research • Gauge high school girls’ level of interest in and awareness of careers in the engineering field • Assess general career motivators and barriers to the engineering field • Evaluate current messages being put forward to the target audience by the engineering community • Explore messaging opportunities for increasing enrollment in the engineering field
  • 7. What Do High School Girls Think? • Engineering is for people who LOVE both math and science • Don’t know what engineering is • Aren’t interested in the field nor do they think it is “for them.” “Someone who excels in math and science.... Someone who is motivated, dedicated, and who doesn’t mind sitting in a cubicle all day.”
  • 8. What High School Girls Want Enjoyable “How happy I will be—what’s the point of doing anything you don’t like?” Good working environment “If I can’t interact with people…I will probably drop the job.” To make a difference “That I would make a difference in some way, you know, make my mark on the world.” Income “As shallow as it sounds, money is the one thing I have to consider when I’m choosing a job. I’m not going to do something that I know can’t help me pay bills.” Flexibility “My career can’t consume all of my time…I need free time to do a lot of other things…before I die.”
  • 9. What Do Counselors Think? • It is not popular or well-understood, there is a fundamental lack of awareness • Appropriate only for unique students • Students who are interested tend to be on the honors track and heavily involved with a math and science curriculum—primarily males • Nerd perception. When recommending engineering to students who have been identified as good problem solvers, students are shocked. They don’t think of themselves as nerds.
  • 10. Counselors, cont. • Don’t know enough about engineering to help students learn more • Not familiar with how to guide students toward engineering • When asked how students can learn more about engineering, the respondents suggested that students should go “online” or check out local university departments
  • 11. Meet an Engineer QuickTime™ and a Sorenson Video 3 decompressor are needed to see this picture.
  • 12. What Engineers Like about their Careers • “I feel pretty lucky to have such a creative and interesting job. I’m surrounded by brilliant people. It doesn’t seem like work. It’s just plain fun!” - Judy Lee • “I enjoy the travel and interacting with an amazing array of people.” - Daniele Lantagne • “It’s never boring. I feel that I can make a difference in society by working on new technologies to improve people’s lives.” - Mona Masghati • “Engineering is such a versatile field. It is practical, applicable, and always in demand.” - Molly Lebowitz
  • 13. What Can We Tell Girls about Engineering Appeal to Girls Boys Live your life, love what you do 82% 81% Creativity has its rewards 74% 81% Make a world of difference 72% 79% Create possibilities 71% 77%
  • 14. www.EngineerYourLife.org Audience • High school girls • Parents, counselors, & engineers The site will help you • Understand the various fields of engineering • Learn what an engineer does • Find out why engineering is a great career • Advise your kids about engineering
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  • 23. Take Engineering for a Test Drive • Take engineering courses in school • Attend a summer or after-school program • Watch Design Squad • Talk to engineers • Enter a contest • Consider an internship or summer job “Try as many things as possible. Find internships in different areas, experiment, and make sure that you see all that engineering can offer.” - Rachel Fine, Mechanical Engineer
  • 24. Recommended High School Coursework • Math (4 years) • Science (4 years) • Language Arts (4 years) • Foreign Languages (3 years) “It’s important to take a rich variety of classes and learn everything you can because you never know. Life changes. Getting a full education will benefit you later on in ways you can’t imagine now.” - Tara Teich, Computer Engineer
  • 25. Researching Engineering Schools • Do a search • Make contact • Look for interesting opportunities • Consider your options • Talk to your parents “Follow your passions … find out what really captures your interest and then determine the path to get there.” - Daniele Lantagne, Environmental Engineer
  • 26. Scholarships and Financial Aid • Do an online search • U.S. Department of Education • Local opportunities • Colleges/Universities • Higher Education Resource Centers • Engineering Societies and Associations “If I knew then what I know now, I could have applied for plenty more scholarships. There are a lot of opportunities out there.” - Melissa Reeves, Electrical Engineering Student
  • 27. Resources for Advising Students • www.EngineerYourLife.org • Engineer Your Life Brochure • Engineer Your Life Poster • Take Engineering for a Test Drive • Recommended High School Coursework • Researching Engineering Schools • Scholarships and Financial Aid
  • 28. Help Spread the Word • Tell girls, parents, and other counselors about Web site • Use the EYL resources when advising students • Distribute brochures, posters, postcards • Host EYL workshops at local, state, and regional conferences • Visit the EYL table at NACAC college fairs
  • 29. Special Thanks to: Major funding for Engineer Your Life provide by: • The National Science Foundation • Northrop Grumman Foundation Additional funding provided by: • Stephen D. Bechtel, Jr. • United Engineering Foundation (ASCE, ASME, AIChE, IEEE, AIME)

Notas del editor

  1. As part of this coalition, WGBH conducted qualitative consumer research with high school girls, school counselors, and engineers and found that the current messages that emphasize “the necessity of superior math and science skills” and the notion of “a challenging and stressful career” are not relevant to high school girls.
  2. 2 or 3 ancedotes
  3. In talking points, but sure to list the projects
  4. More specific about how to advise students