2. The Ultimate List to Winning Advertising Pitches
Step
1:
Prepara+on
• Understand
the
client’s
brief.
Step
2:
Pitch
Deck
• Summarize
the
objec+ves.
Show
your
skills.
Step
3:
Presenta+on
Techniques
• Rehearse
your
adver+sing
pitch
Step
4:
Follow
Up
• Leave
a
copy
of
your
presenta+on
and
follow
up
with
more
informa+on.
4. Understand the client’s brief
Understand the objectives of your client
Who is the target audience
5. #1 Iden+fy
the
different
profiles
of
the
decision
makers
involved
#2 It’s
not
about
you;
it’s
about
them
#3 These
are
some
poten+al
goals
people
in
different
posi+ons
look
at:
• Managers:
Strategy,
Company
Fit,
KPI’s,
Compe++ve
Edge
and
ROI
• Project
Managers:
Planning
and
Milestones,
Roadmap,
Workload,
Budget
and
Efficiency
• Developers:
Architecture,
Logic,
Technical
Barriers
and
Integra+ons
• Designers:
User
Needs,
User
Flow,
Look
and
Feel,
Research
and
Service
Get to know your client
8. Summarize the objectives, Show your skills
• Start
out
by
thanking
your
audience!
• Summarize
their
campaign
objec+ves
briefly
• Introduce
the
team
and
your
company
• Measurable
results
and
awards
work
best.
à
Always
show.
Never
just
tell.
9. EVERY new Business pitch
should do three things:
inform, educate, and
entertain. ( Steve Jobs)
Tell a compelling story
14. KEY
1.
Rehearse
your
adver>sing
pitch
2.
Keep
it
simple
-‐
Time,
Psychological
3.
Flow
of
Presenta>on
-‐
Every
slide
was
wri^en
like
a
piece
of
poetry
4.
Show
your
personality
5.
Engage
with
your
audience
-‐
Make
eye
contact,
body
language,
…
6.
ImpacKul
Conclusion
-‐Sell
dreams,
not
your
services
