Quick presentation covering creating a Facebook Profile and Facebook Page.

1. Welcome

2. Small Business and

3. Firstly, what is Facebook ? Simple definition: it's a massive forum on a website. Complex definition: it’s an interactive community where everyone can interact directly with anyone else they choose.

4. Worldwide Facebook Users - 683 million (if Facebook was a country it would be the 3rd largest) Australian Facebook Users - 11 million (50% of total population) Nearly 33% of Facebook Users in Australia are over 35 Australian women aged 55 and over are the fastest growing Facebook demographic. Australian users spend around 30 hours a month on Facebook; upload 80 million pictures; wrote 32 million 'wall posts' and 45 million 'status updates‘. Australia leads the world in time spent on social media sites (not just Facebook).

7. 76% of Australians are loyal to the brand of car they drive; 67% to their coffee shop and 65% to their financial institution. Only 14% of people trust ads, but they trust their friends and colleagues. We need solutions to problems, and to satisfy that need, we go to our friends and family; our personal networks. Those networks are now using social media to participate in this Information Communication Revolution. Loyalty - Respect - Word-of-mouth