The document discusses trends in information technology including the externalization, consumerization, and democratization of IT. It notes that IT innovation is increasingly driven by employees and customers rather than internal IT departments. Cloud computing is highlighted as an important trend, with different types of cloud services described. The transition from traditional data centers to private clouds is discussed. Key IT roles are also summarized. The document provides the perspective of Ondrej Felix on how chief information officers can be successful by governing IT through a well-defined architecture.

1. IT in New Decade:
Time of Change
Datacenter Today and Tomorrow
Ondrej Felix
BIF 2010
Praha

2. Overview
Where we are
Where we go
How to be successful
As I see IT

3. Long-term predictions
Larry Ellison and his network computer in
1995
Bill Gates and his tablet PC in 2002
Craig Barret and his WIMAX in 2004
Marc Benioff and his End of Software in
1996
Carly Fiorina and her commodity HP in 2003

4. Real mid-term winner
Steve Jobs
Network computer in 1995, Tablet PC in
2002 => IPAD in 2010
WIMAX in 2004 => 3G, 4G mobile networks
used by IPHONE since 2007
End of Software <> AppsStore, iTunes
Commodity HP => iPAD, iPHONE, iPOD,
Mac

5. Burton Group’s Three Executive
Trends for 2010 Planning
The Externalization of IT
− Externalization plays an important role in IT economics,
prompting value assessments of what capabilities should be
treated as commodity. Enterprises are refocusing their
efforts on core business capabilities while examining
alternatives for the non-core activities. The benefits of IT
externalization include the potential of reduced cost,
renewed focus on the core, and strategic partnership with
the business. A growing number of options for externalizing
IT, including the cloud, holds the promise of streamlined and
efficient operations, demand elasticity, and more effective
business-driven priorities.

6. Burton Group’s Three Executive
Trends for 2010 Planning
The Consumerization of IT
− The average person has become a sophisticated
technology user and this is reflected in the desire for
individual choice of devices and applications for maximum
personal productivity. The growing trend of allowing
information workers to choose their own equipment
imposes significant burdens on the enterprise; it’s hard to
secure equipment you don’t own, and it’s hard to manage
and support a very diverse hardware and software base. IT
innovation, once emanating from internal IT out, is now
predominantly driven inward by employees and customers.

7. Burton Group’s Three Executive
Trends for 2010 Planning
The Democratization of IT
Democratization is evident in the rise and importance of social
networks within and outside the modern enterprise which changes the
“ways of work” and challenge traditional organization structures and
schema. The challenge to the organization is to facilitate the
coexistence of hierarchical and democratic styles of communication
and choice-making. Democratization is being forced by generation Y’s
familiarity with technology, and new social networking solutions within
the enterprise.

8. Technology Is Like the Air
Kids look at computers the same way that boomers look at TV. We
don't marvel at the technology or wonder how television transfers video
and audio through thin air - we simply watch the screen. TV is a fact of
life. So it is with kids and computers.
Don Tapscott
Growing up digital

9. 7 growing priorities for 2010
CIO Insight
1. Using social networks to sell/market products
2. Using alternative productivity aps
3. Telework/virtual office
4. Offshoring
5. Developing/utilizing private clouds
6. Using consumer tech in enterprises
7. M&A/Industry consolidation

10. Cloud computing
Cloud is everything we currently do – Larry Ellison
Software as a Service (SaaS)
Complete software application provided over web
(Salesforce.com, Zoho, Google)
Infrastructure as a Service (IaaS)
IT resources over Internet – power, storage,memory
(Amazon, GoGrid)
Platform as a Service (PaaS)
Web based development tools and runtime environment
(future Google)

11. From current datacenter to future
Current Datacenter
hidden isolated secured carrier of complete corporate back-office
Future datacenter
center of gravity for private cloud
Success of transition depends on ability of public cloud providers
to be reliable, secure and trustworthy for midsize corporations

12. IT careers – 13 most important
roles
CIO Insight
13. Human resources in IT
12. IT research
11. Asset management
10. Portfolio management
8 - 9. Business continuity and IT financial management
7. Client relationship management
6. Service management
5. Security
4. Project management
2 – 3. Architecture and IT strategy planning
1. Business analysis

13. Three mega trends by OF
InformationTechnology is delivered as
embedded technology in consumer products
(feature rich - overkill, huge numbers, reflecting de facto
standards,short lifecycle, one size fits as many as possible)
InformationCommunicationTechnology
services are delivered as commodity utility
(as simple as possible, fulfilling de facto and legal standards, same for
all, hooks for loyalty)
CIO's between consumerized IT and
commoditized ICT, in hands of consultants

14. Two real problem's
1. How to limit responsibility for
damages and liability
Product liability
− negligence, strict liability, breach of
warranty, and various consumer protection
Online service liability ???
Responsibility for business failure and
consequent damages ???

15. Two real problem's
2. Information security and privacy
How to audit or verify external supplier's
security policies
How to enforce necessary levels of security?

16. How to be successful CIO
(OF subjective opinion)
Govern IT by architecture
− Define explicit and agreed operational
business model glued together by mid
term operational strategy (IT in companies
is about operation)
− Define and maintain IT functional model
reflecting operational business model and
mid term operational strategy

17. How to be successful CIO
(OF subjective opinion)
Govern IT by architecture
− Define which functions are allowed to be
covered by commodity ICT services
− Define which functions are not allowed to
be covered by commodity ICT services
and must be internal
− Define which internal functions could be
implemented using consumer IT products
− Define solution architecture for rest of
functional map

18. How to be successful CIO
(OF subjective opinion)
Govern IT by architecture
− Define company IT architecture
− Implement company IT architecture
− Maintain and modify company IT
architecture reflecting company IT strategy
Hire good team of architects and business
consultants to keep whole concept together

19. Questions ?