At TUS Nordics 2017, Norbert Hübner gave the presentation ‘Downstream Business Applications’ in our Arctic track, on Wednesday 11 October 2017.

1. ESA UNCLASSIFIED - For Official Use ESA | 11/10/2017 | Slide 1
Video ESA Downstream Business Applications
https://www.youtube.com/watch?v=twBAOv8MIH0

2. ESA-TIAA-HO-2017-1190
ESA UNCLASSIFIED - For Official Use
11 October 2017, Odense
TUS Nordics – Arctic Session
ESA’s Downstream Business Applications
Norbert Hübner
Downstream Business Applications Department
Directorate of Telecommunication and Integrated Applications

3. ESA UNCLASSIFIED - For Official Use ESA | 11/10/2017 | Slide 3
“To provide for and promote, for exclusively peaceful purposes,
cooperation among European states in space research and
technology and their space applications.”
Article 2 of ESA Convention
 Over 50 years of experience
 22 Member States
 Eight sites/facilities in Europe,
about 2200 staff
 5.75 billion Euro budget (2017)
 Over 80 satellites designed,
tested and operated in flight
Eurpean Space Agency (ESA)

4. ESA UNCLASSIFIED - For Official Use ESA | 11/10/2017 | Slide 4
ESA has 22 Member States:
20 states of the EU (AT, BE, CZ,
DE, DK, EE, ES, FI, FR, IT, GR,
HU, IE, LU, NL, PT, PL, RO, SE,
UK) plus Norway and
Switzerland.
Six other EU states have
Cooperation Agreements with ESA:
Bulgaria, Cyprus, Latvia, Lithuania,
Malta, and Slovakia. Discussions
are ongoing with Croatia.
Slovenia is an Associate Member.
Canada takes part in some
programmes under a long-standing
Cooperation Agreement.
Member States

5. ESA UNCLASSIFIED - For Official Use ESA | 11/10/2017 | Slide 5
ESA is one of the few
space agencies in the
world to combine
responsibility in nearly all
areas of space activity.
* Space science is a Mandatory programme,
all Member States contribute to it according
to GNP.
All other programmes are Optional, funded
‘a la carte’ by Participating States.
space science
Telecommunications
& Integrated
Applications
human spaceflight exploration
earth observation launchers navigation
operations technology
Activities

6. ESA UNCLASSIFIED - For Official Use ESA | 11/10/2017 | Slide 6
ESA Space & Arctic Task Force (ESATF)
Arctic Roadmap 2016:
http://esamultimedia.esa.int/docs/spacefor
earth/ArcticRoadmap2016.pdf
• Supported by 9 ESA directorates and DG
services, i.e. Earth Observation, Tele-
communications, Navigation, Launcher,
Technology, Operations, Human Space-
flight, Science, and Procurement.
• Representatives from 14 Member States
plus Canada
• In May 2017, Finland has taken the
chairmanship of the Arctic Council for the
next 2 years.
Based on discussion with Member States during CM-
2016, ESA DG created the ESA Space & Arctic
Task Force on 12 Dec 2016

7. ESA UNCLASSIFIED - For Official Use ESA | 11/10/2017 | Slide 7
ESA Space & Arctic Task Force (ESATF)
ESA Workshop on 7 Jun 2017 in Stockholm:
https://livestream.com/ESA/events/7427549
Some of the conclusions:
http://esamultimedia.esa.int/docs/spaceforearth/Arctic_space
_WS2017_Maurice_Borgeaud.pdf
• Guarantee traceability of user requirements in developing
new space solutions (Axis 1 and 2)
• User communities need to be more in the focus (Axis 3)
• Additional considerations for role of HAPS / RPAS,
autonomous vehicles
• Potential service areas to be supported by space building
blocks include car safety applications, unmanned
operations in the Arctic, monitoring of animals and fauna
• Potential infrastructure and technology suppliers,
operators and downstream users shall be mapped to the
proposed activities/scenarios
• Sustainable involvement of Nordic Countries industrial
capabilities
Next steps:
• ESATF meeting with Member States
in October 2017 to present the draft
Arctic Workplan
• ESATF meeting with Member States
in November 2017 in Finland to
finalise the Workplan activities

8. ESA UNCLASSIFIED - For Official Use ESA | 11/10/2017 | Slide 8
ESA Space & Arctic Task Force (ESATF)
CDF for Arctic Study Outcome:
http://esamultimedia.esa.int/docs/spaceforearth/Arctic_space_WS2017_Isabelle_Duvaux_Bechon.pdf

9. ESA UNCLASSIFIED - For Official Use ESA | 11/10/2017 | Slide 9
space science human spaceflight
exploration
earth observation
navigation
operations
technology
IAP MISSION «Space 4 Daily Life»
telecommunications
ARTES IAP
(Integrated
Applications
Promotion)
In close
partnership with
end users …
… foster the
utilisation of
existing space
capabilities …
… through
integration of
space with
non-space
technologies …
… to develop
sustainable
applications
and services.
market pull
operational,
reliable
business
development

10. ESA UNCLASSIFIED - For Official Use ESA | 11/10/2017 | Slide 10
Aviation & RPAS
Education & Development
Energy
Environmental
Resource
Management
Finance,
Investment &
Insurance
Food &
Agriculture
HealthInfrastructures &
Smart Cities
Maritime &
Offshore
Media &
Broadcasting
Safety &
Security
Tourism
Transport & Logistics
≈300 projects> 400 activities
500 entities
26 countries
Project web pages:
https://business.esa.
int/projects
Downstream Business Applications –
a steady stream of opportunities

11. ESA UNCLASSIFIED - For Official Use ESA | 11/10/2017 | Slide 11
Industry Consultation Meeting
25 Nov 2015 at ESTEC
Procurement of pilot
RPAs service
 Maritime surveillance: incl. search and rescue
operations, fishery control, border control, anti-drug
trafficking, anti piracy, safety of navigation, etc.
 Maritime pollution monitoring
 Emissions monitoring
Collaboration with EDA & EMSA

12. ESA UNCLASSIFIED - For Official Use ESA | 11/10/2017 | Slide 12
Industry Consultation Meeting
25 Nov 2015 at ESTEC
Procurement of pilot
RPAs service
 Maritime surveillance: incl. search and rescue
operations, fishery control, border control, anti-drug
trafficking, anti piracy, safety of navigation, etc.
 Maritime pollution monitoring
 Emissions monitoring
- 10 M€ for EMSA 1st RPAS services in 2016
- The following EMSA RPAS Services
(FRONTEX/EFCA) to Monitor fishery /
Migration etc (2018 / ~60 M€)
Collaboration with EDA & EMSA

13. ESA UNCLASSIFIED - For Official Use ESA | 11/10/2017 | Slide 13B-Life FS & DP
RPAS related
Activities
RPAS
Based
Applications
Maritime Food & Agriculture
Energy
Environmental
Resource
Tourism &
cultural
heritage
Telecom &
Media
Transport &
Logistics
Demining
ArTek DP
UAM FS
& UAM DP
Waterlens FS
SAFEDEM FS & DP
MIDAS DP CCN
DeSIRE & DeSIRE 2 DP
LUMEN DP
RAPSODY DP
STEAM FS
Activity completed
On-going activity
Activity under preparation
SatCom
SatNav
SatEO
SIS-REM CCN
Health
BIOSCOPE FS & DP
SOLAR3 DP
DateGIS FS & DP
KORE DP
PalmOilVision FS
UASatcom FS
& SURMON DP
SharperSat FS
HV-SATPRO-
TEC FS
UPD FS &
Intelligent Parcel
Delivery DP
RPAS Inspection
of Railway FS Biodiversity Checker FS
IoTrees DP
DroSecMa DP
EnviNavigator FS
Forest Stress Map FS

14. ESA UNCLASSIFIED - For Official Use ESA | 11/10/2017 | Slide 14
RPAS Projects market geography
Maritime
Surveillance
Agriculture
Energy
Demining
Transport
Tourism
cultural
heritage
Health

15. ESA UNCLASSIFIED - For Official Use ESA | 11/10/2017 | Slide 15
RPAS Projects market geography

16. ESA UNCLASSIFIED - For Official Use ESA | 11/10/2017 | Slide 16
Tourism
cultural
heritage
Application Needs
LUMEN – 40 kg
DeSIRE- 1250 kg
RAPSODY – 150 Kg
Maximum Take Off Weight
Micro-RPAS Light RPAS MALE
KORE – 2.5 kg
Safedem <2 kg
Demining
Transport
Flying BLOS – Satcom
SURMON – 78 kg
Energy
Agriculture
Maritime Surveillance
DeSIRE 2- 6600 kg

17. ESA UNCLASSIFIED - For Official Use ESA | 11/10/2017 | Slide 17
EXAMPLE: STEAM FS
Ships’ Sulphur Trails Emissions Aerial Measurements
Starting point: Change of IMO Sulphur Regulation MARPOL Annex VI
in Sulphur Emission Control Areas (SECA)

18. ESA UNCLASSIFIED - For Official Use ESA | 11/10/2017 | Slide 18Slide 18
ESA Business Applications funding
Where we are positioned

19. ESA UNCLASSIFIED - For Official Use ESA | 11/10/2017 | Slide 19Slide 19
Member States’ motivation:
«Return on Investment» (RoI)

20. ESA UNCLASSIFIED - For Official Use ESA | 11/10/2017 | Slide 20
Funding
Technical
& Business
Expertise
ESA Branding
& Promotion
Network &
Partnership
Building
One-Stop-Shop for Downstream Applications
What we offer

21. ESA UNCLASSIFIED - For Official Use ESA | 11/10/2017 | Slide 21
What we look for: promising services
sustainable
operational
services
Viable
business
added value
of space
Feasible
technology
customer
engagement
Desired
by customers €
+€
+

22. ESA UNCLASSIFIED - For Official Use ESA | 11/10/2017 | Slide 22
What we look for: service value chain
Customer/User
• representing broader markets (champion), enabling
market access, open for new solutions, first reference
case, willing
Service provider
• familiar with market (already in market), operational
services (24/7), solution agnostic
Industrial team
• strong leadership, good management, right mix of
know-how, completeness of the team
Power of Influence

23. ESA UNCLASSIFIED - For Official Use ESA | 11/10/2017 | Slide 23
What we look for: top notch teams
Business expertise
• Business Development, Service Provisioning, Business Model
Creation, etc.
Domain expertise
• Customers access and engagement, market landscape and
trends, technological and development expertise, etc.
Technical expertise
• Satcom, Navigation, Earth Observation & GIS, sensor
technology, data fusion & modeling, etc.

24. ESA UNCLASSIFIED - For Official Use ESA | 11/10/2017 | Slide 24
Earth
Observation
Manned
Space Flight
- Optical: Geoeye, Landsat,
Spot, Sentinel, PlanetLabs
- Radar: Radarsat, Terrasar-X,
Cosmo Skymed, Sentinel
- Meteo: MSG, METOP, …
- Narrowband: Inmarsat, Iridium,
Globalstar
- Broadband: SES Astra, Inmarsat,
Avanti, Eutelsat, Intelsat, etc.
- Megaconstellations
GPS, GLONASS
Galileo, Beidou,
Zenith, etc
- Biological/medical
science
- Physical science
- Experimental Platform
- Processes, procedures
e.g. algorithms:
- Anomaly detection
- Data ompression
Other
technologies
 developing new services for new customer communities
Sat-AIS
ExactEarth, Orbcomm,
Kongsberg, SpaceQuest,
etc.
Tele-
communication
Navigation
Space Assets (examples)

25. ESA UNCLASSIFIED - For Official Use ESA | 11/10/2017 | Slide 25
SatCom:
• Voice, text, imagery, video, M2M, etc.
• Connecting remote places without terrestrial communications
• Transmission of secure information
• BLOS communication with RPAS/drones
• Applications requiring large bandwidth (lotx of data/information)
• Multicast / broadcast applications
• Back-up for terrestrial systems
When to utilise Space Assets (1)
SatNav:
• Positioning from GNSS:
- Correction data such as RTK allows centimetric precision
• Tracking of individual persons and goods
• Precise timestamping of events
• GNSS reflectrometry:
- Sea state measurements
- Wide-swath altimetry
• SAT-AIS for maritime applications

26. ESA UNCLASSIFIED - For Official Use ESA | 11/10/2017 | Slide 26
Earth Observation:
• Meteorology
• Optical / Radar / Infrared observations
But often complementary solutions are required
to fill potential observation gaps (resolution, revisit rate)
e.g. aerial imagery, field measurements.
Space borne observation
Airborne observation
In-situ observation
When to utilise Space Assets (2)
Human Spaceflight:
• ISS Platforms for testing new instruments/payloads
• Development of eHealth applications for astronauts.
• Robotics and Augmented Reality,
e.g. Tele-operation systems for maintenance support.

27. ESA UNCLASSIFIED - For Official Use ESA | 11/10/2017 | Slide 27
TRENDS – FACTORS OF CHANGE
Reutilisation Miniaturisation Constellations
Privatisation Motorisation Multifunction Automation
Intersat. Links

28. ESA UNCLASSIFIED - For Official Use ESA | 11/10/2017 | Slide 28
Prospects for small satellites market
source: www.euroconsult-ec.com/download-smallsats-extract
• Earth Observation will increase significantly (1.100 satellites)
4 companies plan to launch >970 satellites: Planet, DigitalGlobe, Spire and
BlackSky.
• Satellite Communication Broadband strongest growth (3,100 satellites)
There are six constellations foreseen: OneWeb and SpaceX make up the bulk.

29. ESA UNCLASSIFIED - For Official Use ESA | 11/10/2017 | Slide 29
User
Demand
Feasibility
Study
Demo
Operational
Service
Users with demand but
no contact to industry
Contact with ESA:
• business.esa.int
• Conferences
• IAP Ambassadors
• Call for user ideas
• Webinars
Support:
• PR News Item,
Awareness
• Access to
investors
Funding by ESA:
• 50%* - initiated by
ESA or industry,
dedicated tender or
continuous open call
(AO 6124)
Funding by ESA:
• 50%* - initiated by
industry / partner,
involving users,
continuous open call
• 75% - Kick-Start
Activities
• 100% - ESA
initiated tenders in
close collaboration
with users
* SMEs can be funded up to 75% upon authorisation by national delegations
Implementation

30. ESA UNCLASSIFIED - For Official Use ESA | 11/10/2017 | Slide 30
Competitive Tenders end 2017
• Integrated Applications for Microgrids in
Developing Economies (Intended Tender)
• Services Enabled by High Altitude Pseudo
Satellites (HAPS) Complemented by Satellites
(Intended Tender)
• Proving Train Integrity using Satellite
Navigation Services (Intended Tender)
• Space and UMS (Unmanned Maritime
System) based maritime Services
(Intended Tender)
Upcoming Opportunities: Feasibility Studies

31. ESA UNCLASSIFIED - For Official Use ESA | 11/10/2017 | Slide 31
Space and UMS based maritime Services
UMS
Applications
& Services
Mine Counter
Measures
(detection,
identification,
detonation)
Protection of
Critical
Infrastructures
Maritime
Surveillance
Environmental
Monitoring
Logistics and
Maintenance of
Marine
Infrastructures
(e.g. offshore
wind farms)
Coming in
Q1/2018
Feasibility Study Objectives: to identify and characterize UMS (Unmanned Maritime System) based services
exploiting at least one space asset, addressing potentially interesting application domains, carry out the analysis
of their technical feasibility and commercial viability, select the most promising ones for further development
and exploitation, and propose a roadmap for the implementation and demonstration of the proposed services.

32. ESA UNCLASSIFIED - For Official Use ESA | 11/10/2017 | Slide 32
Kick-Start activities to be initiated by Partners (industry, operator or
public institutions) following thematic calls for opportunities, aiming at
exploring the viability of new application/service concepts
• Aiming for Newcomers (esp. SMEs)
• Free introduction webinars ahead of each theme call
(information on website https://business.esa.int/kick-start)
• Theme call opening period of 6 weeks
• Simplified application process
(Proposal length of 20 pages (template))
• Contract start within 6 weeks from evaluation
• 60 k€ (75%) ESA funding
• Multiple contracts depending on quality
• Authorisation by National Delegation
(contact information on https://business.esa.int/national-delegations)
Upcoming Opportunities: Kick-Start

33. ESA UNCLASSIFIED - For Official Use ESA | 11/10/2017 | Slide 33
Remaining Kick-Start Activities 2017:
• People Mobility (20Sep-31Oct2017)
• Arctic/Sub-Arctic Regions (12Oct-23Nov2017)
• Space for Municipalities (1Nov-12Dec2017)
• Commercial Climate Services (24Nov-16Jan2018)
Upcoming Opportunities: Kick-Start

34. ESA UNCLASSIFIED - For Official Use ESA | 11/10/2017 | Slide 34
Kick-start: Arctic & Sub-Arctic Regions
Topics of relevance (examples):
• Safe and sustainable economic development: hydrocarbon exploration and
production, fishing, mining, tourism, bio-economy.
• Preparing for future arctic shipping: safety of navigation, ice monitoring,
efficiency of transport and port logistics, tracking of animals, emergency response.
• Monitoring and protecting environmental resources: sensitive ecosystems,
pollution, invasive alien species, environmental performance.
• Development of local communities: access to educational resources, preservation
and sharing of traditional knowledge, protection and promotion of cultural and
natural heritage, supporting sustainable innovation and local businesses.
Space potential:
• Earth Observation: monitoring and change detection, e.g. weather and sea-ice
monitoring, sea level heights, environmental parameters, etc.
• Satellite Navigation: track & trace of animals, icebergs, ships, aircrafts, RPAS, geo-
tagging of data, GNSS reflectometry of sea state level, etc.
• Satellite Communications: for maritime and remote locations, as back-up of
terrestrial networks, etc.
• Satellite based Automated Identification (SAT-AIS) / VHF Data Exchange System
(VDES) / Satellite ADS-B [ADS-B Sat]: tracking of vehicles, communication
Webinar on 12 October 2017, 12.30-13.30 CET

35. ESA UNCLASSIFIED - For Official Use ESA | 11/10/2017 | Slide 35
Kick-start: Commercial Climate Services
Topics of relevance (examples):
• Health: air, drinking water, food, shelter, heat, disaster
• Energy Supply: planning and location of energy infrastructure (wind farms,
hydropower, rainfall, etc.)
• Transportation and Critical Infrastructure: risks from extreme weather events
(flooding, heat waves, storms, etc.)
• Management of food and water resources: agriculture, fishery (carbon dioxide, soil
moisture, water availability, droughts, floods, sea temperature, etc.)
• Compliance Monitoring: greenhouse gases
Space potential:
• Earth Observation: monitoring and change detection, e.g. monitoring greenhouse gas
concentrations, land and surface temperature, sea level heights, incidence of extreme
weather events, etc.
• Satellite Navigation: track & trace, geo-tagging of data, GNSS reflectometry for sea
state level, ice and snow cover, etc.
• Satellite Communications: for maritime and remote locations, as back-up of terrestrial
networks, etc.
Webinar on 3 November 2017, 11.00-12.00 CET

36. ESA UNCLASSIFIED - For Official Use ESA | 11/10/2017 | Slide 36
Business Applications portal –
<https://business.esa.int>
OPPORTUNITIES
Open Competitions, Call for
Proposals
PROJECTS
Success Stories, Latest
Projects, Project Filters
COMMUNITY PORTAL
Ambassador Platforms
HOME
News, Funding Schemes,
Proposal Guide, Event Calendar
ONE SINGLE GATEWAY
for all ESA Business
Applications programmes

37. ESA UNCLASSIFIED - For Official Use ESA | 11/10/2017 | Slide 37
References
• Website: business.esa.int
• General email address: business@esa.int
• Contact information for National Delegations: business.esa.int/national-delegations
• IAP Open Call for co-funded activities (AO-6124) online on EMITS: emits.esa.int
• IAP tender for Kick-Start activities (AO-8872 & 9072) online on EMITS: emits.esa.int
as well: business.esa.int/kick-start
• Information on IAP Open Competitive Tenders online on
- IAP website business.esa.int/intended-tenders/all
- EMITS at the time of publishing emits.esa.int
• IAP Proposal Guide on business.esa.int/proposal-guide
• “Activity Pitch Questionnaire” and various proposal templates on
business.esa.int/documents
• Project web pages of IAP studies and projects on business.esa.int/projects

38. ESA UNCLASSIFIED - For Official Use ESA | 11/10/2017 | Slide 38
Questions?
?

39. ESA-TIAA-HO-2017-1190
ESA UNCLASSIFIED - For Official Use
Norbert Hübner
Head of Feasibility Studies Section
Downstream Business Applications Department
European Space Agency (ESA)
Tel: +31 (0)71 565 4199
Mob: +31 (0)6 54 68 08 36
Email: Norbert.Huebner@esa.int
URL: http://business.esa.int
Contact