Position Paper on Value of Technical Publications in the Enterprise Network Security Industry

1. Position Paper on
Value of Technical Publications in
the Enterprise Network Security Industry
1
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2. 2
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3. Introduction
This paper presents the value and need for TWB - Leading Technical Documentation
qualitative Technical Publication in the outgrowing
Enterprise Network Security industry; to market the Outsourcing Company
products at a higher value proposition.
Technical publications created in the Enterprise TWB is a leading technical communication company
Network Security industry include a wide variety with an excellent record of providing unmatched
such as user guides, white papers, data sheets, technical documentation to many major multinational
reference guides, promotion campaigns, and companies.
demos.
TWB is the preferred technical and marketing
The network security market is undergoing a documentation service provider for leading enterprise
variety of transitions and is still growing despite network security companies. TWB helps customers
slowing economies worldwide. Network security with all their technical and marketing documentation
products remain popular because they offer needs such as datasheets, cheat sheets, product
comprehensive security with strong performance summaries, press releases, and brochures.
advantages and convenience to customers. TWB works closely with client teams located globally,
The market remains competitive as more and assists them in meeting their worldwide product
comprehensive solutions are taking hold in larger announcements and launch deadlines. TWB works
businesses. round-the-clock with client teams and provides world-
class documentation that facilitates timely distribution
The worldwide network security appliance and of documents around the globe.
software market is forecast to reach $6 billion in
2013.
With continuously increasing product models and “Knowledge is people, money, learning, flexibility
fast track product launches, most of the companies and competitive advantage. Knowledge is more
outsource their documentation requirements. relevant to sustained business than capital or
Outsourcing such requirements also involves steps labor. And yet knowledge remains the most
to protect Intellectual Property and Non-disclosure neglected asset of a business. TWB helps you
of data of products that are not yet released into unlock and share your technical knowledge with
the market. the world.”
“TWB believes that technology cannot exist
without being communicated effectively.”
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4. Enterprise Network Security – Technical Publications
The world of Enterprise Network Security is Challenges and Solutions
becoming more complex and sophisticated everyday.
With the Enterprise Network Security industry
growing rapidly, research firm IDC predicts that the
network security market is set to grow to $6 billion Some of the greatest documentation challenges
dollars in 2013, up from $987.2 million in 2006. that most companies face today include:
 Timely availability of quality documents during
After a brief period of fall in 2009, the global network
product release
security market is showing signs of stabilization and
growth from the second quarter of 2009. Technical  Cost cutting in a multi-vendor business
publication is an integral part of product development, environment
marketing and sales.  Managing large volumes of documentation for
new products releases
Companies are looking forward to expand their
markets on a global level, with customer centric
business models. For selling the products,
companies need sales and marketing material. These The Enterprise Network Security industry relies on
materials provide product specifications, accessory business collaterals and product documentation for
details, and services and support information. sales and marketing, and also to reduce support
costs. The products need to be documented for
both worldwide audience and internal global sales
and marketing teams.
It is sometimes difficult to manage high volumes of
documentation requirements for upcoming product
releases on time. As a result, most of the
documentation requirements are outsourced to
companies that provide quality and on-demand
technical publication solutions.
Benefits
TWB’s critical offshore support for Enterprise
Network Security product marketing documentation
has helped the world’s largest dedicated security
technology company to successfully market their
solutions.
Key benefits that the company has drawn from
TWB’s offshore delivery are:
 Quick turnaround time
 Significant savings in operational costs
 Minimal reiterations – due to TWB’s expertise in
the Enterprise Network Security domain and
creating marketing documentation
 Minimal interaction with TWB, enabling the
company’s process owners to focus on their
core functions
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5. Value of Technical Publications
Technical Communication for Communication for Different Levels of
Transferring Product Knowledge Technical and Product Knowledge
The purpose of technical communication is to transfer In technical publications, audience is the focal
product knowledge to end users in a comprehensible point. Hence, the style, language, and content must
manner. The strategies of communication and levels vary depending on the type of audience being
of information vary depending on the type of product addressed. It is because every user has a specific
and audience. role in the implementation and usage of the
technology. Therefore, it is important that
Providing end users with information about a
documents be created keeping in mind the role of
product’s operation and maintenance is critical to the
the person who will use the document.
market performance of the product. Hence, the need
for quality documentation is imperative. For example, when you document a software
application designed for highly technical users, it is
In today’s business scenario, technical publications
sufficient to provide the users with quick reference
are often developed as an afterthought. This usually
information to use the application.
results in inaccurate and incomprehensible
documentation, which, in turn, renders the users For users who start without technical or product
incapable of using the products. knowledge, it is important to provide detailed
product information along with instructions on how
Accurate, readily understandable, and quality
to use the product.
documents determine how a product sells in the
market and result in increased customer satisfaction.
Attractive Publications as Useful
Faulty Assumptions that Result in Marketing Tool
Problems in Documentation
Besides transferring knowledge, technical
publications are also used for marketing a product.
The faulty assumptions listed below result in
Before a product is released in the market,
incomprehensible documents:
information about the product needs to be
 Developers know their products better than
effectively communicated to the customers.
anyone else – due to time constraints and limited
resources, many companies assign their Well-designed, accurately presented, and attractive
documentation tasks to the programmers. This marketing collaterals increase the market prospects
more often results in the creation of technology- of a product and reduce support costs.
centered information, while end users require
task-oriented information.
 Documentation of complex applications requires a
longer learning curve for the writer - learning the
product will not be a major obstacle for writers
with the right technical background.
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6. Conclusion
 Price Competitive Growth in the Enterprise Network Security: As the Enterprise Network Security
industry is poised to grow rapidly, competition will ensue from both new players as well as established
companies. Established technologies will be subject to downward price pressure and competitive costing.
However, the competition for new technologies will continue to be derived from innovation and differentiation.
 Value of Technical Publications: Technical Publications are very essential for transferring product
knowledge to the end users. Provisioning of proper material to use the technology and products enables the
user to accept and efficiently use the product. Faulty assumptions about documentation lead to inaccurate
and hard-to-understand material. This also decreases the changes of marketing the products in the global
markets.
 Role of Documentation Outsourcing: With the Enterprise Network Security industry being competitive,
security providers consider outsourcing the documentation needs to well-established Technical Publications
Solutions providers. This will help them cut costs and at the same time deliver their products on-time with
quality documents.
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7. TWB Services
TWB is India’s leader in technical communication outsourcing and education. TWB offers a complete suite of services that allow
our customers to effectively publish their technical knowledge with their people and processes. TWB’s customers range from
Global 500 – including Cisco, Accenture, McAfee, LG, Samsung, Citrix, SAP, Siemens, AOL, Intel; Indian technology majors –
including Infosys, Wipro; Global defense majors - Pratt & Whitney, Honeywell, DRDO, HAL; and exciting technology startups.
TWB's expertise in technical communication ranges from IT Products and Outsourcing, ITES, Banking, Financial, Aerospace,
Defense, Ship Building to Hi-tech Manufacturing, and Discrete and Process Manufacturing.
TWB’s services include:
Technical Marketing Technical Product Documentation Quality
Solutions Documentation Management
 Datasheets
 Administrator’s Guide  Copy Editing and Proof Reading
 Datasheets
 API Document  Managing Writing
 Cheat sheets
 Configuration Guide  Editing Services
 Solution Briefs/Solution Brochures
 Functional Specifications Document  Layout and Design
 Presentations –
Products/Corporate Profile  Installation Manual  Creating SLAs
 Brochures and marketing collateral  Interface Document
 Web content  Interactive Electronic Technical
 Audio and video scripts
Manual (IETM) Business Documentation
 Maintenance Manual
 Press releases  Business Proposals
 Online Help
 Direct mail  Legal Disclaimers
 Operation Manual
 Newsletter design copy  Policy Manuals
 Product Demo
 Sales catalogues  Style Guide Design
 Product Specifications Document
 Sales sheets  Template Design
 Product Overview Document
Business Communication  Quick Reference Guide
 Release Notes
 Short Reports  Requirement Analysis Document Content Management
 Proposals  SDK Document
 Troubleshooting Manual  Single Sourcing
 Case Studies
 User Manual  File Version Control
 Lab Reports
 Open Source Documentation  Document Naming Conventions
 Memos
 Programmers Guides  Consistent Document Formatting
 Progress/Interim Reports
 Functional Specifications Document  Data Transformation
 Writing for Electronic Media
 Use Cases
 Online Help /Context Sensitive Help
Illustrations
 Troubleshooting Guides Web site Development

 Graphic Designing Qualitative Analytics for
Decision Support  Web 2.0 development
 Info graphics
 Web content
 2D & 3D animation
 Web applications
 Line drawings and illustrations  Economic Business Research
 Industry Analysis
 Market Opportunity Analysis Translation and Localization
Process Documentation
 Competitive Business Analysis Services
 Workflows  Company & Prospect Profiling
 Standard Operating Procedures  Reporting Solutions  Software Translation Services
 ISO Documentation  Assessment of Unmet Market Needs  Document Translation Services
 CMM Documentation  Status and Potential of Technologies  Localization (L10N) Testing
 Benchmarking of Strategies Vs  Internationalization (I18N) Testing
Competition
Deployment and Support  Forecasting
 Sales Force Effectiveness
Records Management
 Installation and Configuration  Market Assessments
Guides  Competitive Intelligence  Document Management Solutions
 Operations Manual  Opinion Leadership  Record Management Storage and
 Emerging Markets - evaluation and Retrieval
research
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8. TWB Software Tools Expertise
r technical proficiency in software and authoring tools tools includes:
Our technical proficiency in software and authoring includes:
Unstructured Content XML Structured Editors Multimedia/Authoring
Development
 Epic  Adobe Flash®
 Microsoft Word®  FrameMaker+SGML  Adobe Dreamweaver®
 Adobe FrameMaker®  X-Metal®  Microsoft FrontPage®
 Adobe InDesign®  Adobe Captivate®
 QuarkXPress® Macromedia Captivate
 Adobe PageMaker® Graphics/Animations
 Multimedia/Authoring/
Illustrations  Adobe Flash® Supporting tools
 Adobe Photoshop®
 Adobe Flash CS4 Professional  Adobe Fireworks®  Adobe Flash®
 Adobe Illustrator CS3  Adobe Flex®
 CorelDRAW Online Help  Adobe AIR®
 Microsoft-Expression Graphic  Adobe Dreamweaver®
Designer  Adobe Acrobat®
 Xara Xtreme (Windows & Linux)  JavaHelp
 Microsoft Silverlight®
 CuteDraw  Adobe RoboHelp 7.0
 Adobe Authorware®
 Publisher3D(for animation)  HelpScribble
 Adobe Director®
 Sketsa SVG Editor (for vector  WebWorks Publisher
 Adobe Captivate®
graphics)  PowerCHM
 Trivantis Lectora®
 Techsmith Camtasia  Doc-To-Help
 ASP.NET
 Arbortext IsoDraw (technical  WinCHM
 JSP
illustrations for 2D and 3D)  HelpSmith 2.1.1(Windows)
 JAVA
 Fast-Help
Graphics/Animation  MadCap Flare Standards
 Help-Server
 NVU Help
 Adobe Flash®  SCORM 1.2 / 2004
 Adobe Photoshop® XML  AICC
 Adobe Illustrator®  W3C
 Adobe Fireworks®  Section 508
 Microsoft Silverlight®  XMetal®  QTI XML
 Microsoft Word 2003®,
Databases  Microsoft Word 2007®
Development and Publishing
tools
CMS/ LMS
 Microsoft Access
 XSLT/XSL
 Microsoft SQL Server
 Sharepoint®  EDD
 Moodle
Flowcharting
 Joomla,
 WordPress
 Microsoft Visio  Media Wiki
 iGrafx  CMS Builder
 EDraw  Author-it (formerly AuthorIT)
 RFFlow  Alfresco
 Flowbreeze
 Smart Draw
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9.  Datasheets
 Administrat
or’s Guide
 API
Industries Served
Document
 Configurati
on Guide
 Functional
Specificatio
TWB services a wide range of technology and knowledge-driven industries, helping them meet their markets better. These
ns
include:
Document services a wide range of technology and knowledge driven industries, helping them meet their markets better, these include:
TWB
 Installation
Manual  Banking, Insurance and Financial Services  ITES/ KPO/ BPO
 Interface  Consulting and Business Services  Pharmaceuticals and Biotechnology
Document  Defense, Aerospace and Hi-Tech Manufacturing  Process Manufacturing and Allied Industries
 Interactive Education and Learning  Steel, Ship Building, Construction and Aviation
Electronic IT, ITES  Telecom and Digital Communications
Technical
Manual
(IETM)
 TWB has been the preferred technical documentation outsourcing company for:
TWB
Maintenanc has been the preferred technical documentation outsourcing company for:
e Manual
 Online Help
 Operation
Manual
 Product
Demo
 Product
Specificatio
ns
Document
 Product
Overview
Document
 Quick
Reference
Guide
 Release
Notes
 Requireme
nt Analysis
Document
 SDK
Document
 Troublesho
oting
Manual
 User
Manual
 Open
Source
Documenta
tion
 Programme
rs Guides
 Functional The TWB Building US Office:
Specificatio No: 4062, 19th Main Road, TWB
ns
Document
HAL 2nd Stage, 11701 Norwegian Wood Drive
 Use Cases
Bangalore – 560008 Austin, TX 78758
 Online Help
India.
/Context Landmark: Behind Carlton Towers
Sensitive
Help
 Troublesho Telephone: Telephone:
oting +91.80.40741400 / +1.512.586.8357
Guides
+91.80.41256367
Corporate Enquiries:
corp@twb.in
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