TWTRCON NY 2010 Case Study: Real Time Information, Instant Decision-Making How data processing and analytics are changing business models, from capital markets to eCommerce Mark Palmer, CEO, StreamBase Systems

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3. Case Study: Real-Time Information, Instant Decision-Making Mark Palmer, CEO, StreamBase Systems | @mrkwpalmer

4. Mark Palmer, CEO Case Study: Real Time Information, Instant Decision-Making

5. StreamBase Complex Event Processing (CEP) - data management for streaming information

6. Networking, the Internet, and wireless communications have caused the amount of streaming data in the world to explode. Twitter transmits 1.6 million tweets an hour

7. But most existing business systems look at what happened in the past...

8. The history of streaming business data1990-2000: Real time market data – Reuters, Bloomberg1998: Web click streams2002: Health Care (digitized bed side equipment)2004: RFID (real-time casinos)2004: Elementized news feeds – Dow Jones, Reuters2009: Twitter

9. Stream Processing looks at what’s happening now so that you can respond (before the opportunity, or threat, has gone)

10. Real Time Data Processing at Work CEP: Recognized as 1 of 26 Most Innovative Technologies in the World in 2010 Invented ~ 2000 at MIT, Cambridge University, Stanford Can Process millions of events a second and make sub-millisecond decisions Commercial Applications in Finance, Intelligence, and Web Dominant use of CEP in financial services Federal government: defense and intelligence agencies General CEP applications – telecom, monitoring, fraud detection

11. Automated, intelligent trading and regulation on Wall Street Sentiment analysis Circuit breakers Exchange communication

12. The U.S. National Security Agency uses CEP to monitor our homeland security and proactively act on threats

13. Static Data Processing: “When was the price of MSFT below its trailing 5 minute moving average yesterday?” time Real Time Data Processing: “What equities are below their trailing 5 minute VWAP right now and what should I trade right now.” Stream ProcessingTurning Data Processing on its Head

14. Stream processing powers innovation through simplicity trade “We developed in 4 months what would have taken 4 years.” - StreamBase customer Kairos f(x) “We modify the behavior of our trading system every day.” - StreamBase customer PhaseCapital

15. CEP – Visual Programming

16. What new real-time analytics might be possible? What macro-market sentiment analysis could you find useful in real-time? What defensive measures could be made better with Twitter-based circuit breakers?

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