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5 Charts
Every Retailer Should Be Looking At
Category SMALL MULTIPLE Chart 1
Regional Sales
Small Multiples help you quickly COMPARE
MANY ITEMS AT A GLANCE 1
Product Category Performance
Store by Store,
Region by
Region
Comparison
High Sales, but
Low Margins?
Why it WORKS 1
Sales
Many DISCRETE things listed and easily COMPARED VERTICALLY…
…as well as HORIZONTALLY…
Why it WORKS 1
Regional Sales
Why it WORKS 1
Regional Sales
…even using an additional METRIC
Regional Sales
Neighborhood DEMOGRAPHICS MAP 2
Store Location
Public
Transit
Hub
Public
Transit
Hub
Mapping the demographics surrounding your retail
locations REVEALS THE LAY OF THE LAND 2
Unexpected Customer Base
Hidden Boundaries
Advertising
Opportunities
Why it WORKS 2
Clear picture of your LOCAL and IMMEDIATE market
Store Location
Why it WORKS 2
SEE how physical distance to your location is or isn’t a barrier to your location
Store Location
Public
Transit
Hub
Public
Transit
Hub
Why it WORKS 2
SPOT potential COMPETITOR markets
Store Location
?
Shelf PLANOGRAM 3
Planograms let you understand the EFFECTIVENESS
OF PRODUCT PLACEMENT AND INVENTORY. 3
Adjust Product Mix
Out of Stock or
Out of Place?
Shelf Location
is Everything
Why it WORKS 3

KNOW when items are popular, FASTER
Why it WORKS 3
LEARN your customer’s preferences
? ?
SEE which items are historically best sellers vs. chronically taking up space
Why it WORKS 3
Shrinkage HEATMAP 4
Store Layout
Pinpoint WHERE ITEMS GO MISSING and
help show potential SECURITY BLIND SPOTS. 4
Adjust Surveillance Patterns
Relocate Easily Pocketed Items
Targeted Items or
Opportunity Theft?
Why it WORKS 4
SEE DIVERSITY & FREQUENCY of store theft quickly
Store Layout
Store Layout
Why it WORKS 4
Work to address shrinkage from a DEPARTMENTAL approach
Electronics
Shoes
Groceries
Why it WORKS 4
Understand the HISTORICAL TRENDS of total theft at a location
Unit Theft Over Time
Store METRICS on MOBILE Devices 5
Store managers MAKE DECISIONS ON THE FLOOR,
not in front of computers. 5
Confer with
employees while also
checking the
numbers.
Delivery question on the loading dock?
Answer it.
Continually seem to be
selling out of a name brand
product? Check to see if
that’s true.
Why it WORKS 5
COMPARE what the data says to what you see on the shelves
Why it WORKS 5
Your store’s performance overview is never more than a TOUCH away
Why it WORKS 5
Get to GRANULAR details when you need them
About Tableau Software
http://www.tableausoftware.com/business-
intelligence
Tableau Software (NYSE:DATA)
helps anyone visualize and share
information. Built for everyday
people who just need answers from
their data. Find out why retailers
are falling in love with Tableau by
downloading a trial today.
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5 Charts Every Retailer Should Be Looking At

  • 1. 5 Charts Every Retailer Should Be Looking At
  • 2. Category SMALL MULTIPLE Chart 1 Regional Sales
  • 3. Small Multiples help you quickly COMPARE MANY ITEMS AT A GLANCE 1 Product Category Performance Store by Store, Region by Region Comparison High Sales, but Low Margins?
  • 4. Why it WORKS 1 Sales Many DISCRETE things listed and easily COMPARED VERTICALLY…
  • 5. …as well as HORIZONTALLY… Why it WORKS 1 Regional Sales
  • 6. Why it WORKS 1 Regional Sales …even using an additional METRIC Regional Sales
  • 7. Neighborhood DEMOGRAPHICS MAP 2 Store Location Public Transit Hub Public Transit Hub
  • 8. Mapping the demographics surrounding your retail locations REVEALS THE LAY OF THE LAND 2 Unexpected Customer Base Hidden Boundaries Advertising Opportunities
  • 9. Why it WORKS 2 Clear picture of your LOCAL and IMMEDIATE market Store Location
  • 10. Why it WORKS 2 SEE how physical distance to your location is or isn’t a barrier to your location Store Location Public Transit Hub Public Transit Hub
  • 11. Why it WORKS 2 SPOT potential COMPETITOR markets Store Location ?
  • 13. Planograms let you understand the EFFECTIVENESS OF PRODUCT PLACEMENT AND INVENTORY. 3 Adjust Product Mix Out of Stock or Out of Place? Shelf Location is Everything
  • 14. Why it WORKS 3  KNOW when items are popular, FASTER
  • 15. Why it WORKS 3 LEARN your customer’s preferences ? ?
  • 16. SEE which items are historically best sellers vs. chronically taking up space Why it WORKS 3
  • 18. Pinpoint WHERE ITEMS GO MISSING and help show potential SECURITY BLIND SPOTS. 4 Adjust Surveillance Patterns Relocate Easily Pocketed Items Targeted Items or Opportunity Theft?
  • 19. Why it WORKS 4 SEE DIVERSITY & FREQUENCY of store theft quickly Store Layout
  • 20. Store Layout Why it WORKS 4 Work to address shrinkage from a DEPARTMENTAL approach Electronics Shoes Groceries
  • 21. Why it WORKS 4 Understand the HISTORICAL TRENDS of total theft at a location Unit Theft Over Time
  • 22. Store METRICS on MOBILE Devices 5
  • 23. Store managers MAKE DECISIONS ON THE FLOOR, not in front of computers. 5 Confer with employees while also checking the numbers. Delivery question on the loading dock? Answer it. Continually seem to be selling out of a name brand product? Check to see if that’s true.
  • 24. Why it WORKS 5 COMPARE what the data says to what you see on the shelves
  • 25. Why it WORKS 5 Your store’s performance overview is never more than a TOUCH away
  • 26. Why it WORKS 5 Get to GRANULAR details when you need them
  • 27. About Tableau Software http://www.tableausoftware.com/business- intelligence Tableau Software (NYSE:DATA) helps anyone visualize and share information. Built for everyday people who just need answers from their data. Find out why retailers are falling in love with Tableau by downloading a trial today. FREE 14 DAY TRIAL