Slides from a Webinar for Engage365 on the state of technology and learning in the association sector. These don't stand all that well on their own, but they do have some good data in them and may be useful to those who attended the Webinar.

1. Tagoras
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Association Learning + Technology
State of the Sector
www.tagoras.com

2. Tagoras
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Agenda
 Who’s Talking
 Context
 Activity
 Pricing
 Business Outcomes
 Success Traits
 Trends
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3. Tagoras
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Who We Are
 Combined 25+ years in education
and technology
 Extensive association experience
 Association-focused reports
Jeff Cobb  Association E-learning: State of the Sector
 Association Learning Management Systems
 Association Virtual Conferences
 Learning 2.0 for Associations
 ASAE, eLearning Guild, Brandon
Hall Excellence Awards
Celisa Steele
www.tagoras.com

4. Tagoras
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Changing Context
 It’s the technology
 It’s the economy …
 It’s generational
 It’s social
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5. Tagoras
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E-learning Usage
Percent of
associations
either offering or
planning to offer
e-learning within
12 months
93.4%
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6. Tagoras
<inquiry> <insight> <action> “Traditional” Formats
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7. Tagoras
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Innovation areas
Doing Planning
Virtual Conference 11.7% - Now 3.8%
23.7% - 12 months
(64.6% - No) (69.8% - No)
Social Media 65.1% 38.5%
(34.9% No) (7.7% - No)
Mobile E-learning 8.9% 3.8%
(M-Learning) (91.1% - No) (37.7% - No)
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8. Tagoras
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Social Media in E-learning
A bit more on social media
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9. Tagoras
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Social Media in General PD
A bit more on social media
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10. Tagoras
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Pricing
Average Per Content Hour
$57.23
$56.79
12/2008 12/2010
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11. Tagoras
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Revenue Role
• Must be self-sustaining/profitable: 83.8%
• We charge members for some/all: 60.6%
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12. Tagoras
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Penetration
Percent of Membership
19.5%
18.2%
12/2008 12/2010
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13. Tagoras
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Satisfaction & Success
Very Satisfied
 In General: 20.4%
 Enrollments: 7.6%
 Revenue: 9.5%
Very Successful: 15%
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14. Tagoras
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Strategy & Operations
 Documented Strategy? 22.0% (227)
 Product Development Process? 22.9% (227)
 Pricing Process? 23.9% (226)
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15. Tagoras
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Keys to Success
 Listening – Upfront and Ongoing
 Emphasis on Concrete Outcome
 Credit / Certification
 Actionable Content
 Willingness to Experiment
 Willingness to Lead
 Integrated Approach
 Staff
 Technology
 Business Model
 Management of Buy-In / Expectations
www.tagoras.com

16. Tagoras
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Trends & Predictions
Old News
 Continuing increase in competition
 More adoption by small organizations
 Rise in LMS adoption – and better solutions
 Blurring of informal/formal, online/offline
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17. Tagoras
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Trend & Predictions
New News
 More board and executive involvement
 More integrated approach
 Meetings – Education – Marketing
 LMS – AMS - Social
 Relatively rapid growth in social – virtual –
mobile (in that order)
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18. Tagoras
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State of the Sector
Associations
Maturity
Technology Adoption
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19. Tagoras
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Find me at:
Jeff Cobb
 e: jcobb@tagoras.com
 p: 1+ 919.201.7460
 t: http://twitter.com/tagoras
 w: http://www.com.tagoras
Join us: http://www.tagoras.com/leading-learning/
Get resources: http://www.tagoras.com/newsletters/
www.tagoras.com