The importance of Business Case is often undermined. After creation of a Business Case, it requires continuous adjustment to meet current environment & keep the Business Case relevant. Come! Let's see how Business Case can restore your smile...

1. Business Case
(in Project Management)
Happily illustrated

2. Agenda
• Introduction
• Learning Objective & Outcome
• Business Case in a Project
• Business Case (happily illustrated)
• Conclusion

3. Learning Objective & Outcome
Learning Objective Learning Outcome
Identify What Business Case is Explain The Purpose of
Business Case
illustrate The Importance of
Business Case
Relate its Practical Benefits
back to individual
Discuss the Benefits of Project
Management
Develop Appreciation on
Project Management

4. Business Case in a Project
• Justified Reasons for Project to Start and Continue Exist
• Justification is Documented and Approved
• Continuously Review Throughout Project Lifecycle
Develop
Business Case
Pre-
project
Initiation
Stage
Subsequent
Delivery stage(s)
Post-
project
Final Delivery
stage(s)
Confirm
benefits
Confirm
benefits
Confirm
benefits
Verify
outline
Biz Case
Verify
detailed
Biz Case
Verify
updated
Biz Case
Maintain
Business Case

5. Business Case (happily illustrated)
Business Case A Young Project Manager

6. A Young
Project Manager
Inspired to
Search for
his Happiness
with Project
Management
Knowledge.
So, he used
Business Case

7. Business Case V1.0
Project The Pursuit of Happyness
Justification Bring Happiness to Myself

8. He Tried Various Experiences

9. Searching for Miss Right

10. Who is The One?

11. She is The One

12. On Her Birthday

13. He Popped the
Question…
“Will You
Marry Me?”
She Answered
“Yes”

14. They Are Husband and Wife

15. Happy Newlywed Life

16. Just Like Any Romance Story,
They Live Happily Ever After…
Business Case Completed
What If ?

17. After Several Nights…

18. Something Wrong on Every Morning

19. They Endure
They Kept Quiet
However…

20. The Conflict Finally Surfaced

21. He was No
Longer Happy 
But He Didn’t
Know Why!
Finally,
He Discovered…

22. The Cause …

23. The Way They Squeeze Toothpaste Tube
His Justification of Happiness is Wrong in Marriage
(Outdated Business Case)

24. Business Case V2.0
Project The Pursuit of Happyness
Justification Bring Happiness to Myself
Bring Happiness to My Wife

25. After Several Nights…

26. Expecting…

27. Business Case V3.0
Project The Pursuit of Happyness
Justification Bring Happiness to Myself
Bring Happiness to My Wife
Bring Happiness to My Family

28. Update Business Case to
Maintain its Viability
What Happened to Them?

29. Double Happyness

30. They Live Happily Ever After
with continuous revision of
Business Case

31. Conclusion
Aware the
Purpose of
Business Case
Relate its
Practical Benefits
Develop
Appreciation on
Project Mgmt.
Pursuit Your Happiness in
• Personal Life
• Professional Life

32. Project Management
Bring Happyness to You

33. Want to Know More?

34. Name : Tai Choo Tack
Email : chootack.tai@brightmoon.com.my
LinkedIn : my.linkedin.com/in/chootack/
Contact Details
Project Management Consulting & Training
CSM, PRINCE2, MBA (Project Management)