2. Outline
● Mc.Donalds in China
● History of Mc.Donalds
● Mc.Donalds and KFC in China
● Strategy of Mc.Donalds
● Summary
● Reference
3. Mc.Donalds in China
● There are more 960 Mc.Donalds restaurants in
China and more 60,000 employees.
● Mc.Donalds chain stores in China will increase
more and more, because U.S. population is 300
million and there are 13,000 restaurants, in
contrast, China population is 1.3 billion.
● At present, China is the No 1 growth market for
Mc.Donalds.
4. History of Mc.Donalds(1/2)
● In 1978,China embraced domestic reform
and foreign openness program.
● In 1990, Mc.Donalds first opened to
Shenzhen special economic zone in China.
● In 1992, Mc.Donalds opened the store to
Beijing, the capital of China.
● In 2003, the first franchise enterprise in
China Mc.Donalds was started in Tianjin.
5. History of Mc.Donalds(2/2)
● In 2005, Mc.Donalds opened the the first drive-
through outlet.
● In 2006, Mc.Donalds agreed with the Chinese
state oil company, Sinopec. It stipulated
opening Mc.Donalds stores at any of Sinopec’s
new and existing gas stations.
● In 2007, there are 240 stores that Mc.Donalds
are 24 hour services in China.
6. Mc.Donalds and KFC
in China
● Mc.Donalds was not the first fast-food chain
on the mainland. In 1987, KFC launched its
first China outlet in Qianmen of Beijing.
● By the end of 2004, there were 600 Mc.
Donalds around China. At the same time, its
arch rival in China KFC expanded its
network to 1,200.
● Both Mc.Donalds and KFC are convenient
and cheap.
7. Strategy of Mc.Donalds(1/2)
(1) Mc.Donalds open many stores.
● Mc.Donalds aim to increase their stores
from 1,300 to 2,000 by 2013.
● Mc.Donalds franchised outlets in China may
account for as much as 20 percent of the
total within six years.
● Mc.Donalds think the menu that people who
live in the area want to eat.
8. Strategy of Mc.Donalds(2/2)
（２）Mc.Donalds are convenient.
● Mc.Donalds are 24 hour services in China.
● Mc.Donalds opened the the first drive-
through outlet.
(3)Mc.Donalds are cheap.
● Mc.Donalds opened up a Dollar Menu
known as the Value menu that offered
sandwiches and other items at a lower price.
9. Summary
● Mc.Donalds is a fast food chain to expand a
global scale.
● At present, China is the No 1 growth market
for Mc.Donalds.
● By acquisition of trust from customers, Mc.
Donalds can increase their stores from now
on.
