Sometimes the best way to convey your next start-up idea is through storytelling. Structure your start-up pitch in a way that resonates with the right target audience.

1. HOW TO PITCH A
START-UP
Version 1.0
ThreeSimpleTruths.com

2. TELL A STORY
Photo credit: Wil Stewart

3. TELL A STORY
➤ Set the stage for your
pitch - share what is
currently happening in the
world today
➤ Make it personal so that
the audience can connect
with you
➤ Keep it short and simple

4. SOLVE A PROBLEM
Photo credit: Josh Byers

5. SOLVE A PROBLEM
➤ Share your Elevator Pitch
➤ Describe how you are
solving the problem
➤ Be clear who the target
audience is
➤ Focus on building
credibility

6. IDEAL WORLD
What the world would look like with your product or service
Photo credit: Andreas Rønningen

7. IDEAL WORLD
➤ Share features of your
product or service and
emphasize how your target
audience will benefit
➤ Remember, your audience
doesn't care about your
product or service. They
care about the benefits it
gives them
➤ Share your thoughts, vision
and the possibilities of what
the future might look like

8. NEXT STEPS
Photo credit: Redd Angelo

9. NEXT STEPS
➤ Clearly define the next
steps for your audience
➤ Do you want them to
visit your website?
➤ Do you want them to
subscribe to a
newsletter?
➤ Can your product or
service be easily
purchased?

10. NOTES
To the readers
Photo credit: David Marcu

11. NOTES TO THE READERS
➤ Have physical brochures
or mini sound bites in a
form of a namecard ready
if you're pitching your
start-up in person
➤ If your pitch is online,
have a free ebook, white
papers or digital tools
users can download or
interact with

12. NOTES TO THE READERS
➤ Stay agile
➤ After a few pitches,
you'll realise repeated
questions from your
audience. Revise your
pitch to address them.
➤ Practice, revise, repeat

13. “
The only
impossible start-up
is the one you
never start.
Photo credit: Sascha Oberholzer
Three Simple Truths to Propelling Your Start-Up
Forward - ThreeSimpleTruths.com