SlideShare una empresa de Scribd logo
1 de 27
Descargar para leer sin conexión
Global from the Get Go
product strategy for international roadmap

Talia Baruch
Senior Manager, International Product | LinkedIn
The world’s largest professional network
build it before you need it, so it’s there when you do.
238

238M+

212

145

Members Worldwide
Growing at 2+ members/second

90
55
32
2

4

8

2004

2005

2006

17

2007

2008

2009

2010

LinkedIn Members (Millions)

2011

2012

2013
We’re currently supporting 20 languages

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013
3 international product principles:
1. Identify.

Local vs global target users.

2. Optimize.

I18n-integrated dev/design.

3. Scale.

Ecosystem infrastructure.
1. Identify target users| Local vs global
•

Who are you optimizing for?

•

Put yourself in the users’ shoes. All users.
Who are you optimizing for?

Talia Baruch, International Product

7
Are you delivering
your local users’ needs & wants?

Is traditional car rental service relevant in China?

Talia Baruch, International Product

8
Local vs Global consumption
GLOBAL

YES
NO

Localize UI
and UX
performance

Don’t localize
UI. Keep full
UX EN only.

Mixed language UI = bad UX
Talia Baruch, International Product

9
2. Optimize | I18n-integrated dev/design
•

I18n support baked upfront in product dev/design phase after EN
prototype iterations and before code complete.
o
o
o
o
o
o

Unicode
Auto-layout
Concatenation (good & bad)
Variables, text extraction from code
XIB (NIB) Interface-build bundles vs code based
Pseudo-localization

•

Simple, intuitive, universal UED.

•

Geo-customized features:
o
o
o
o
o

Independent locale libraries for creative assets, glyphs.
APIs with local networks.
Data standardization.
Relevance algorithm.
International SEO.
Simple UI is good for UX,
but it’s even better for international UX!

•
•
•
•
•
•

Text-less images, single word CTA buttons
Iconification: locale independent glyphs vs embedded Sprite images
Auto-layout
Dust templates
DaVinci/Katy
Pseudo-localization product sign off before l10n
Native look & feel

Asia

Germany

India

Brazil

Talia Baruch, International Product

give a little bit of delight

Global
(German UI)
Native look ‘n feel (India IP)

Talia Baruch, International Product

13
3. SCALE | ecosystem infrastructure

•

Build once. Leverage.

•

Horizontal i18n solutions for multilingual sprint launches.

•

Modular, customizable frameworks for reuse leveraging.
The power of LinkedIn’s network effects
Member growth and
engagement

Relevant
and valuable
products
and services

Technology
platform

Critical
mass
of data
Act global | think local
International High Education

CASE STUDY
LinkedIn University Pages: an international story

18
Student global penetration
35,000,000

30,000,000

25,000,000

20,000,000

15,000,000

10,000,000

5,000,000

0
China

India

LI students

US

Russia

Brazil

Indonesia

Japan

Total students in-country

Korea (S)

Turkey

Germany

Egypt

UK

Argentina
Translatable copy & visual
Alumni

In/out state
tuition

Financial
aid/Grant
scholarship

SAT/ACT

State/City
College
Indexing relevant fields of study for International
Homeland
Security

Urban Ministry

Funeral
Embalming

Pastoral
Studies

JROTC (junior
reserve officers
training corps)

Honors
Program

IEP (individual
education plan)

PreEngineering

Space
Orientation
Science

Winery

Horticulture

• In Indonesia?
• In Malaysia?
Standardization: titles and schools
Getting all international school names right
and within their relevant hierarchical
campus structure and affiliates is a challenge!

Do these seniority titles mean the
same in Japan vs in the Netherlands?

UCSF
 Mission Bay
campus






Manager
Senior Manager
Director
Chief Executive

 Laurel
Heights
 SF Hospital

Tel Aviv Univ

N/A
Adapting filters to showcase relevant schools
based on career outcome
Facilitating schools descriptions
APPENDIX
Key I18n requirements integrated in product
dev/design phase






•
•
•

Unicode for end-to-end coding.
Multilingual fonts support for all character sets in covered browsers.
Text extracted from code and stored in .resource/.properties.
Auto-layout for text expansion/contraction in dialog boxes.
Complete phrase strings for context translation. (joined key values)
Pseudo-localization.
Primal & premium design (eg, “Katified” simplified).
Locale creative libraries = independent reuse for local relevance.
Built-in content-type serving for user language and geo relevance.

10/17/2013

Talia Baruch, International Product

27

Más contenido relacionado

Destacado

Destacado (6)

Tutorial de las herramientas del sistema
Tutorial de las herramientas del sistemaTutorial de las herramientas del sistema
Tutorial de las herramientas del sistema
 
Influenza
InfluenzaInfluenza
Influenza
 
Wallender
WallenderWallender
Wallender
 
Taller%20# 6 1
Taller%20# 6 1Taller%20# 6 1
Taller%20# 6 1
 
Brazo
BrazoBrazo
Brazo
 
Presentazione colombiaa
Presentazione colombiaaPresentazione colombiaa
Presentazione colombiaa
 

Similar a Global from get go tb oct17

My Interpretation about NIIT and Crest Academy
My Interpretation about NIIT and Crest AcademyMy Interpretation about NIIT and Crest Academy
My Interpretation about NIIT and Crest AcademySmita Sahu
 
Intro to International Product Management by AWS Principal PM
Intro to International Product Management by AWS Principal PMIntro to International Product Management by AWS Principal PM
Intro to International Product Management by AWS Principal PMProduct School
 
Explore BICT Presentation
Explore BICT PresentationExplore BICT Presentation
Explore BICT Presentationdavin scampton
 
【NABLAS Inc.】Recruitment materials - Ver. 2023
【NABLAS Inc.】Recruitment materials - Ver. 2023【NABLAS Inc.】Recruitment materials - Ver. 2023
【NABLAS Inc.】Recruitment materials - Ver. 2023NABLAS株式会社
 
Gdsc IIIT Surat Orientation 2022.pdf
Gdsc IIIT Surat Orientation 2022.pdfGdsc IIIT Surat Orientation 2022.pdf
Gdsc IIIT Surat Orientation 2022.pdfSparshJhariya2
 
Jim Box: Disrupt or Be Disrupted
Jim Box: Disrupt or Be DisruptedJim Box: Disrupt or Be Disrupted
Jim Box: Disrupt or Be DisruptedJack Molisani
 
O gip how to promote
O gip how to promoteO gip how to promote
O gip how to promoteAIESECGreece
 
Learning Innovation...in Reality - Piers Lea
Learning Innovation...in Reality - Piers LeaLearning Innovation...in Reality - Piers Lea
Learning Innovation...in Reality - Piers LeaLINE_Communications
 
Resume - Jim Floyd
Resume - Jim Floyd Resume - Jim Floyd
Resume - Jim Floyd Jim Floyd
 
2022 solution challenge info session presentation - gdsc fulafia
2022 solution challenge  info session presentation - gdsc fulafia2022 solution challenge  info session presentation - gdsc fulafia
2022 solution challenge info session presentation - gdsc fulafiaIsmailUmar15
 
Elite Programmes
Elite ProgrammesElite Programmes
Elite Programmesantugarg
 
Tutorial helsinki 20180313 v1
Tutorial helsinki 20180313 v1Tutorial helsinki 20180313 v1
Tutorial helsinki 20180313 v1ISSIP
 
GDSC USeP - Infosession 2023.pptx
GDSC USeP - Infosession 2023.pptxGDSC USeP - Infosession 2023.pptx
GDSC USeP - Infosession 2023.pptxjrmaldeza00117
 
Digital skills & learning pathway SOCITM -17Sep19
Digital skills & learning pathway SOCITM -17Sep19Digital skills & learning pathway SOCITM -17Sep19
Digital skills & learning pathway SOCITM -17Sep19Opeyemi Olakitan
 
SETDA ConnectED Back-to-School Webinar
SETDA ConnectED Back-to-School Webinar SETDA ConnectED Back-to-School Webinar
SETDA ConnectED Back-to-School Webinar SETDA
 

Similar a Global from get go tb oct17 (20)

My Interpretation about NIIT and Crest Academy
My Interpretation about NIIT and Crest AcademyMy Interpretation about NIIT and Crest Academy
My Interpretation about NIIT and Crest Academy
 
Intro to International Product Management by AWS Principal PM
Intro to International Product Management by AWS Principal PMIntro to International Product Management by AWS Principal PM
Intro to International Product Management by AWS Principal PM
 
Explore BICT Presentation
Explore BICT PresentationExplore BICT Presentation
Explore BICT Presentation
 
【NABLAS Inc.】Recruitment materials - Ver. 2023
【NABLAS Inc.】Recruitment materials - Ver. 2023【NABLAS Inc.】Recruitment materials - Ver. 2023
【NABLAS Inc.】Recruitment materials - Ver. 2023
 
Gdsc IIIT Surat Orientation 2022.pdf
Gdsc IIIT Surat Orientation 2022.pdfGdsc IIIT Surat Orientation 2022.pdf
Gdsc IIIT Surat Orientation 2022.pdf
 
Jim Box: Disrupt or Be Disrupted
Jim Box: Disrupt or Be DisruptedJim Box: Disrupt or Be Disrupted
Jim Box: Disrupt or Be Disrupted
 
GDSC_Introduction.pptx
GDSC_Introduction.pptxGDSC_Introduction.pptx
GDSC_Introduction.pptx
 
O gip how to promote
O gip how to promoteO gip how to promote
O gip how to promote
 
CV
CVCV
CV
 
Learning Innovation...in Reality - Piers Lea
Learning Innovation...in Reality - Piers LeaLearning Innovation...in Reality - Piers Lea
Learning Innovation...in Reality - Piers Lea
 
Resume - Jim Floyd
Resume - Jim Floyd Resume - Jim Floyd
Resume - Jim Floyd
 
DIIT Educom
DIIT EducomDIIT Educom
DIIT Educom
 
2022 solution challenge info session presentation - gdsc fulafia
2022 solution challenge  info session presentation - gdsc fulafia2022 solution challenge  info session presentation - gdsc fulafia
2022 solution challenge info session presentation - gdsc fulafia
 
Elite Programmes
Elite ProgrammesElite Programmes
Elite Programmes
 
Presentation Lara Tropa V Regional EACD Lisbon Debate 2010
Presentation Lara Tropa V Regional EACD Lisbon Debate 2010Presentation Lara Tropa V Regional EACD Lisbon Debate 2010
Presentation Lara Tropa V Regional EACD Lisbon Debate 2010
 
pgupta21
pgupta21pgupta21
pgupta21
 
Tutorial helsinki 20180313 v1
Tutorial helsinki 20180313 v1Tutorial helsinki 20180313 v1
Tutorial helsinki 20180313 v1
 
GDSC USeP - Infosession 2023.pptx
GDSC USeP - Infosession 2023.pptxGDSC USeP - Infosession 2023.pptx
GDSC USeP - Infosession 2023.pptx
 
Digital skills & learning pathway SOCITM -17Sep19
Digital skills & learning pathway SOCITM -17Sep19Digital skills & learning pathway SOCITM -17Sep19
Digital skills & learning pathway SOCITM -17Sep19
 
SETDA ConnectED Back-to-School Webinar
SETDA ConnectED Back-to-School Webinar SETDA ConnectED Back-to-School Webinar
SETDA ConnectED Back-to-School Webinar
 

Último

Designing for Hardware Accessibility at Comcast
Designing for Hardware Accessibility at ComcastDesigning for Hardware Accessibility at Comcast
Designing for Hardware Accessibility at ComcastUXDXConf
 
Structuring Teams and Portfolios for Success
Structuring Teams and Portfolios for SuccessStructuring Teams and Portfolios for Success
Structuring Teams and Portfolios for SuccessUXDXConf
 
Extensible Python: Robustness through Addition - PyCon 2024
Extensible Python: Robustness through Addition - PyCon 2024Extensible Python: Robustness through Addition - PyCon 2024
Extensible Python: Robustness through Addition - PyCon 2024Patrick Viafore
 
Top 10 Symfony Development Companies 2024
Top 10 Symfony Development Companies 2024Top 10 Symfony Development Companies 2024
Top 10 Symfony Development Companies 2024TopCSSGallery
 
Choosing the Right FDO Deployment Model for Your Application _ Geoffrey at In...
Choosing the Right FDO Deployment Model for Your Application _ Geoffrey at In...Choosing the Right FDO Deployment Model for Your Application _ Geoffrey at In...
Choosing the Right FDO Deployment Model for Your Application _ Geoffrey at In...FIDO Alliance
 
AI presentation and introduction - Retrieval Augmented Generation RAG 101
AI presentation and introduction - Retrieval Augmented Generation RAG 101AI presentation and introduction - Retrieval Augmented Generation RAG 101
AI presentation and introduction - Retrieval Augmented Generation RAG 101vincent683379
 
How Red Hat Uses FDO in Device Lifecycle _ Costin and Vitaliy at Red Hat.pdf
How Red Hat Uses FDO in Device Lifecycle _ Costin and Vitaliy at Red Hat.pdfHow Red Hat Uses FDO in Device Lifecycle _ Costin and Vitaliy at Red Hat.pdf
How Red Hat Uses FDO in Device Lifecycle _ Costin and Vitaliy at Red Hat.pdfFIDO Alliance
 
Linux Foundation Edge _ Overview of FDO Software Components _ Randy at Intel.pdf
Linux Foundation Edge _ Overview of FDO Software Components _ Randy at Intel.pdfLinux Foundation Edge _ Overview of FDO Software Components _ Randy at Intel.pdf
Linux Foundation Edge _ Overview of FDO Software Components _ Randy at Intel.pdfFIDO Alliance
 
TEST BANK For, Information Technology Project Management 9th Edition Kathy Sc...
TEST BANK For, Information Technology Project Management 9th Edition Kathy Sc...TEST BANK For, Information Technology Project Management 9th Edition Kathy Sc...
TEST BANK For, Information Technology Project Management 9th Edition Kathy Sc...marcuskenyatta275
 
Enterprise Knowledge Graphs - Data Summit 2024
Enterprise Knowledge Graphs - Data Summit 2024Enterprise Knowledge Graphs - Data Summit 2024
Enterprise Knowledge Graphs - Data Summit 2024Enterprise Knowledge
 
Behind the Scenes From the Manager's Chair: Decoding the Secrets of Successfu...
Behind the Scenes From the Manager's Chair: Decoding the Secrets of Successfu...Behind the Scenes From the Manager's Chair: Decoding the Secrets of Successfu...
Behind the Scenes From the Manager's Chair: Decoding the Secrets of Successfu...CzechDreamin
 
ASRock Industrial FDO Solutions in Action for Industrial Edge AI _ Kenny at A...
ASRock Industrial FDO Solutions in Action for Industrial Edge AI _ Kenny at A...ASRock Industrial FDO Solutions in Action for Industrial Edge AI _ Kenny at A...
ASRock Industrial FDO Solutions in Action for Industrial Edge AI _ Kenny at A...FIDO Alliance
 
Intro in Product Management - Коротко про професію продакт менеджера
Intro in Product Management - Коротко про професію продакт менеджераIntro in Product Management - Коротко про професію продакт менеджера
Intro in Product Management - Коротко про професію продакт менеджераMark Opanasiuk
 
The UX of Automation by AJ King, Senior UX Researcher, Ocado
The UX of Automation by AJ King, Senior UX Researcher, OcadoThe UX of Automation by AJ King, Senior UX Researcher, Ocado
The UX of Automation by AJ King, Senior UX Researcher, OcadoUXDXConf
 
Optimizing NoSQL Performance Through Observability
Optimizing NoSQL Performance Through ObservabilityOptimizing NoSQL Performance Through Observability
Optimizing NoSQL Performance Through ObservabilityScyllaDB
 
FDO for Camera, Sensor and Networking Device – Commercial Solutions from VinC...
FDO for Camera, Sensor and Networking Device – Commercial Solutions from VinC...FDO for Camera, Sensor and Networking Device – Commercial Solutions from VinC...
FDO for Camera, Sensor and Networking Device – Commercial Solutions from VinC...FIDO Alliance
 
SOQL 201 for Admins & Developers: Slice & Dice Your Org’s Data With Aggregate...
SOQL 201 for Admins & Developers: Slice & Dice Your Org’s Data With Aggregate...SOQL 201 for Admins & Developers: Slice & Dice Your Org’s Data With Aggregate...
SOQL 201 for Admins & Developers: Slice & Dice Your Org’s Data With Aggregate...CzechDreamin
 
PLAI - Acceleration Program for Generative A.I. Startups
PLAI - Acceleration Program for Generative A.I. StartupsPLAI - Acceleration Program for Generative A.I. Startups
PLAI - Acceleration Program for Generative A.I. StartupsStefano
 
Introduction to FDO and How It works Applications _ Richard at FIDO Alliance.pdf
Introduction to FDO and How It works Applications _ Richard at FIDO Alliance.pdfIntroduction to FDO and How It works Applications _ Richard at FIDO Alliance.pdf
Introduction to FDO and How It works Applications _ Richard at FIDO Alliance.pdfFIDO Alliance
 
A Business-Centric Approach to Design System Strategy
A Business-Centric Approach to Design System StrategyA Business-Centric Approach to Design System Strategy
A Business-Centric Approach to Design System StrategyUXDXConf
 

Último (20)

Designing for Hardware Accessibility at Comcast
Designing for Hardware Accessibility at ComcastDesigning for Hardware Accessibility at Comcast
Designing for Hardware Accessibility at Comcast
 
Structuring Teams and Portfolios for Success
Structuring Teams and Portfolios for SuccessStructuring Teams and Portfolios for Success
Structuring Teams and Portfolios for Success
 
Extensible Python: Robustness through Addition - PyCon 2024
Extensible Python: Robustness through Addition - PyCon 2024Extensible Python: Robustness through Addition - PyCon 2024
Extensible Python: Robustness through Addition - PyCon 2024
 
Top 10 Symfony Development Companies 2024
Top 10 Symfony Development Companies 2024Top 10 Symfony Development Companies 2024
Top 10 Symfony Development Companies 2024
 
Choosing the Right FDO Deployment Model for Your Application _ Geoffrey at In...
Choosing the Right FDO Deployment Model for Your Application _ Geoffrey at In...Choosing the Right FDO Deployment Model for Your Application _ Geoffrey at In...
Choosing the Right FDO Deployment Model for Your Application _ Geoffrey at In...
 
AI presentation and introduction - Retrieval Augmented Generation RAG 101
AI presentation and introduction - Retrieval Augmented Generation RAG 101AI presentation and introduction - Retrieval Augmented Generation RAG 101
AI presentation and introduction - Retrieval Augmented Generation RAG 101
 
How Red Hat Uses FDO in Device Lifecycle _ Costin and Vitaliy at Red Hat.pdf
How Red Hat Uses FDO in Device Lifecycle _ Costin and Vitaliy at Red Hat.pdfHow Red Hat Uses FDO in Device Lifecycle _ Costin and Vitaliy at Red Hat.pdf
How Red Hat Uses FDO in Device Lifecycle _ Costin and Vitaliy at Red Hat.pdf
 
Linux Foundation Edge _ Overview of FDO Software Components _ Randy at Intel.pdf
Linux Foundation Edge _ Overview of FDO Software Components _ Randy at Intel.pdfLinux Foundation Edge _ Overview of FDO Software Components _ Randy at Intel.pdf
Linux Foundation Edge _ Overview of FDO Software Components _ Randy at Intel.pdf
 
TEST BANK For, Information Technology Project Management 9th Edition Kathy Sc...
TEST BANK For, Information Technology Project Management 9th Edition Kathy Sc...TEST BANK For, Information Technology Project Management 9th Edition Kathy Sc...
TEST BANK For, Information Technology Project Management 9th Edition Kathy Sc...
 
Enterprise Knowledge Graphs - Data Summit 2024
Enterprise Knowledge Graphs - Data Summit 2024Enterprise Knowledge Graphs - Data Summit 2024
Enterprise Knowledge Graphs - Data Summit 2024
 
Behind the Scenes From the Manager's Chair: Decoding the Secrets of Successfu...
Behind the Scenes From the Manager's Chair: Decoding the Secrets of Successfu...Behind the Scenes From the Manager's Chair: Decoding the Secrets of Successfu...
Behind the Scenes From the Manager's Chair: Decoding the Secrets of Successfu...
 
ASRock Industrial FDO Solutions in Action for Industrial Edge AI _ Kenny at A...
ASRock Industrial FDO Solutions in Action for Industrial Edge AI _ Kenny at A...ASRock Industrial FDO Solutions in Action for Industrial Edge AI _ Kenny at A...
ASRock Industrial FDO Solutions in Action for Industrial Edge AI _ Kenny at A...
 
Intro in Product Management - Коротко про професію продакт менеджера
Intro in Product Management - Коротко про професію продакт менеджераIntro in Product Management - Коротко про професію продакт менеджера
Intro in Product Management - Коротко про професію продакт менеджера
 
The UX of Automation by AJ King, Senior UX Researcher, Ocado
The UX of Automation by AJ King, Senior UX Researcher, OcadoThe UX of Automation by AJ King, Senior UX Researcher, Ocado
The UX of Automation by AJ King, Senior UX Researcher, Ocado
 
Optimizing NoSQL Performance Through Observability
Optimizing NoSQL Performance Through ObservabilityOptimizing NoSQL Performance Through Observability
Optimizing NoSQL Performance Through Observability
 
FDO for Camera, Sensor and Networking Device – Commercial Solutions from VinC...
FDO for Camera, Sensor and Networking Device – Commercial Solutions from VinC...FDO for Camera, Sensor and Networking Device – Commercial Solutions from VinC...
FDO for Camera, Sensor and Networking Device – Commercial Solutions from VinC...
 
SOQL 201 for Admins & Developers: Slice & Dice Your Org’s Data With Aggregate...
SOQL 201 for Admins & Developers: Slice & Dice Your Org’s Data With Aggregate...SOQL 201 for Admins & Developers: Slice & Dice Your Org’s Data With Aggregate...
SOQL 201 for Admins & Developers: Slice & Dice Your Org’s Data With Aggregate...
 
PLAI - Acceleration Program for Generative A.I. Startups
PLAI - Acceleration Program for Generative A.I. StartupsPLAI - Acceleration Program for Generative A.I. Startups
PLAI - Acceleration Program for Generative A.I. Startups
 
Introduction to FDO and How It works Applications _ Richard at FIDO Alliance.pdf
Introduction to FDO and How It works Applications _ Richard at FIDO Alliance.pdfIntroduction to FDO and How It works Applications _ Richard at FIDO Alliance.pdf
Introduction to FDO and How It works Applications _ Richard at FIDO Alliance.pdf
 
A Business-Centric Approach to Design System Strategy
A Business-Centric Approach to Design System StrategyA Business-Centric Approach to Design System Strategy
A Business-Centric Approach to Design System Strategy
 

Global from get go tb oct17

  • 1. Global from the Get Go product strategy for international roadmap Talia Baruch Senior Manager, International Product | LinkedIn
  • 2. The world’s largest professional network build it before you need it, so it’s there when you do. 238 238M+ 212 145 Members Worldwide Growing at 2+ members/second 90 55 32 2 4 8 2004 2005 2006 17 2007 2008 2009 2010 LinkedIn Members (Millions) 2011 2012 2013
  • 3.
  • 4. We’re currently supporting 20 languages 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
  • 5. 3 international product principles: 1. Identify. Local vs global target users. 2. Optimize. I18n-integrated dev/design. 3. Scale. Ecosystem infrastructure.
  • 6. 1. Identify target users| Local vs global • Who are you optimizing for? • Put yourself in the users’ shoes. All users.
  • 7. Who are you optimizing for? Talia Baruch, International Product 7
  • 8. Are you delivering your local users’ needs & wants? Is traditional car rental service relevant in China? Talia Baruch, International Product 8
  • 9. Local vs Global consumption GLOBAL YES NO Localize UI and UX performance Don’t localize UI. Keep full UX EN only. Mixed language UI = bad UX Talia Baruch, International Product 9
  • 10. 2. Optimize | I18n-integrated dev/design • I18n support baked upfront in product dev/design phase after EN prototype iterations and before code complete. o o o o o o Unicode Auto-layout Concatenation (good & bad) Variables, text extraction from code XIB (NIB) Interface-build bundles vs code based Pseudo-localization • Simple, intuitive, universal UED. • Geo-customized features: o o o o o Independent locale libraries for creative assets, glyphs. APIs with local networks. Data standardization. Relevance algorithm. International SEO.
  • 11. Simple UI is good for UX, but it’s even better for international UX! • • • • • • Text-less images, single word CTA buttons Iconification: locale independent glyphs vs embedded Sprite images Auto-layout Dust templates DaVinci/Katy Pseudo-localization product sign off before l10n
  • 12. Native look & feel Asia Germany India Brazil Talia Baruch, International Product give a little bit of delight Global (German UI)
  • 13. Native look ‘n feel (India IP) Talia Baruch, International Product 13
  • 14. 3. SCALE | ecosystem infrastructure • Build once. Leverage. • Horizontal i18n solutions for multilingual sprint launches. • Modular, customizable frameworks for reuse leveraging.
  • 15. The power of LinkedIn’s network effects Member growth and engagement Relevant and valuable products and services Technology platform Critical mass of data
  • 16.
  • 17. Act global | think local International High Education CASE STUDY
  • 18. LinkedIn University Pages: an international story 18
  • 19. Student global penetration 35,000,000 30,000,000 25,000,000 20,000,000 15,000,000 10,000,000 5,000,000 0 China India LI students US Russia Brazil Indonesia Japan Total students in-country Korea (S) Turkey Germany Egypt UK Argentina
  • 20. Translatable copy & visual Alumni In/out state tuition Financial aid/Grant scholarship SAT/ACT State/City College
  • 21. Indexing relevant fields of study for International Homeland Security Urban Ministry Funeral Embalming Pastoral Studies JROTC (junior reserve officers training corps) Honors Program IEP (individual education plan) PreEngineering Space Orientation Science Winery Horticulture • In Indonesia? • In Malaysia?
  • 22. Standardization: titles and schools Getting all international school names right and within their relevant hierarchical campus structure and affiliates is a challenge! Do these seniority titles mean the same in Japan vs in the Netherlands? UCSF  Mission Bay campus     Manager Senior Manager Director Chief Executive  Laurel Heights  SF Hospital Tel Aviv Univ N/A
  • 23. Adapting filters to showcase relevant schools based on career outcome
  • 25.
  • 27. Key I18n requirements integrated in product dev/design phase       • • • Unicode for end-to-end coding. Multilingual fonts support for all character sets in covered browsers. Text extracted from code and stored in .resource/.properties. Auto-layout for text expansion/contraction in dialog boxes. Complete phrase strings for context translation. (joined key values) Pseudo-localization. Primal & premium design (eg, “Katified” simplified). Locale creative libraries = independent reuse for local relevance. Built-in content-type serving for user language and geo relevance. 10/17/2013 Talia Baruch, International Product 27