Joe Wiggins, Head of Communications at Glassdoor presented at Talent Leaders Connect - The Year Ahead and Candidate Experience 2018. He covered the characteristics of informed candidates and what they are looking for, the benefits of interviewing and hiring informed candidates and the challenges in attracting informed candidates plus tips for recruiters.

1. Joe Wiggins, Director, EMEA, Glassdoor
@GlassdoorUK
The Impact of
Informed Candidates
(and How to Attract
Them)

2. Our world is evolving.

3. Shared/Networked Economy
The Workforce
More Connected
The HR Professional
Talent Nurturer
Informed Candidate
Well-Researched, Purpose-Driven

4. What is an informed candidate?

5. An informed candidate
is a quality candidate.

6. Characteristics
of an informed candidate
• Prepared for interview
• Knowledgeable about the job role
• Familiar with culture and values
• Right expectations about
compensation and benefits

7. Candidates Engage with
Glassdoor at Every Stage
of the Job Search
Source: 1 As measured by cost-per-hire and application-to-hire ratio, compared to other job sites based on a study of 2015 hiring data for 30 million
applications
1

8. An informed candidate is
highly engaged, well-researched,
and has the right expectations.

9. Interviewing
an informed candidate
• Improved candidate experience
• Reduced time to hire
• Improved hiring manager
satisfaction
• Reduced number of interviews
per candidate

10. Hiring
an informed candidate
• Better employee retention
• More productive employee
• More engaged employee
• Better team player

11. Challenges in attracting
informed candidates.

13. Biggest Challenges Attracting and Hiring

14. Reputation and
employer brand are common
hurdles.

15. Investment in Employer Brand
Expected Change
in Next 12 Months
35%
3%
63%

16. Work is a Lifestyle Brand

17. How to attract an
informed candidate.

18. What Candidates Are Looking for in a Job
Core elements
• Salary
• Benefits
• Pension
Non-financial elements
• Work-life balance
• Career advancement
• Time off
• Flex time
• Commute

19. Transparency
builds employer brand
• 62% feel better about a company
that responds to reviews
• 70% are more likely to apply when
an employer brand is managed
• 90% find the employer perspective
useful in job search

20. Job Seekers Want to Hear
Everyone’s Perspective
Source: Edelman Global Trust Barometer Survey, 2015
Although friends and family are still the most trusted source (72%),
content provided by employees is the
#2 most trusted source of information on a company.

21. Thirty-seven percent of hiring decision makers
say that retention rates would increase
significantly if new hires were better informed
during the hiring process

22. Hands up if you care about retention at your
company?
Hands up if you are MEASURED against a
retention metric?
Employers can increase retention by
hiring Glassdoor's informed candidates:
Hires that use Glassdoor have a greater
than 30% higher retention rate.

23. Key Takeaways
1. Tech given us access to a wealth of information
1. Transparency has created an appetite for information about
companies and jobs
1. Informed candidates are the candidates that everyone wants
1. Investment in Employer brand is increasing
1. Candidates feel better about companies that manage their
employer brand

24. Thank You
Joe Wiggins
Director, EMEA, Glassdoor