TLC Manchester - &quot;Google&quot; Dave Hazelhurst, Ph.Creative

My deck from my talk for Reed Exhibitions on Persona Focused, Business to Business (B2B) Content Marketing. With 133 slides and 2 hours of content with 3 sections that help you think about your persona pain points, how to uncover your business stories that will resonate with your target audience and then some examples, tactics and techniques to help you build attract, engage, nurture and convert B2B business. The deck covers: • What’s your strategy? • What’s Your Why? • Understand your persona • Thanks Like publishers • Communities not networks • Buy the audience in • Influencer marketing • Tools to help you with find your audience • The Power or telling a great story • Persona focused content, tactics and techniques • Social listening • How to implement and build a strategy • Examples of B2B content throughout the See, Think, Do and Delight funnel Would love to hear people thoughts and feedback. Any stories of what you’ve sen that really works for you. Enjoy!

Tecnología Empresariales

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HOW TO BECOME DIGITAL FAMOUS
IN SOCIAL RECRUITMENT

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Optimise for experience and multi-device.
Engaging, sharable, contagious content is key.

CONVERGANCE OF DIGITAL MARKETING
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Got a questions...?
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But how do you find them?

IF CARLSBERG
DID NETWORKING
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https://followerwonk.com
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http://app.buzzsumo.com/
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In association with Mersey Maritime
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http://www.ted.com/talks/simon_sinek_how_great_leade
rs_inspire_action.html
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Entertain
Inspire
Educate
Convince

http://www.hubspot.com/blog-topic-generator http://alltop.com
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No, they really do care about this stuff!
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https://socialcrawlytics.com
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Got a question - @googledave / dave@ph-creative.comHOW DO YOU MEASURE UP?

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#SocialRecDebate
http://www.kaushik.net/avinash/best-social-media-metrics-
conversation-amplification-applause-economic-value/

SOCIAL MEASURMENT ECONOMIC VALUE
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#SocialRecDebate

SOCIAL MEASURMENT ATTRIBUTION
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#SocialRecDebate

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Be remarkable

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Goosebumps

Thanks for listening and keep in touch
@GoogleDave
email: googledave@ph-creative.com
tel: 01512275549
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