This document discusses key findings from research into what job candidates want from employers during the hiring process. It finds that candidates highly value salary information, timely communication about application status, and a smooth process from application to job offer. Candidates will form negative views of brands based on poor hiring experiences and be less likely to apply for future roles or recommend the employer. The document advocates that employers reach the right candidates, highlight their benefits, provide excellent candidate experience, and place the right hires before competitors to succeed in hiring.

1. What do your target
Mark Rhodes
Marketing Director
@reedcouk
candidates really want?

2. 1960

3. 1995

4. Today

5. The
research

6. Starting yoursearch

7. 50% go to a
job board first

8. 12%
recruitment
11%
consultancy
company
website9% 7%

9. to findanew job
Allthethingsyoudo

11. takes over your life
Looking foryour next job

12. 38%
33%47% WhenIget
gethomefromwork
WhenIwakeup
BeforeIgo
tosleep

13. 39% 56%88%Mobile&
devices
Desktop Laptop

14. 56%
ofmobileusers
applyusing
mobileapps

15. The#1candidate
concern issalary

16. 1. Salary & Benefits
3. Day-to-day responsibilities
2. Convenience to you
4.Learning&development
5.Careerprogression
6.Reputation&culture

17. 67%
Morelikelytoapply
whenasalaryisdisplayed

18. Managing
great expectations

19. expect confirmation
of application
expect confirmation
within 24 hours
only
91%
70%
14%
always receive
confirmation
15%hardly ever or never
receive confirmation

20. expect to be informed
of an unsuccessful
application%

21. NO CONTACT
in 5 days in 14 days
assumethey’ve been unsuccessful
26% 90%

22. Howlongshouldthehiring
processtake?

23. week 1 week 2 week 3 week 4application
78%expect to be at interview
within a fortnight
70%expect to be
offered a job
within three
weeks

24. customer service channel
Recruitment asa

25. 4 out of 5
A ‘poor’ hiring experience leaves
candidates with a negative
view of your brand

26. Won’t apply
for future
vacancies
Less likely to use an
organisation's products or
services again
Will share negative
experience with
friends and family
25%
30%
26%

27. Dream job

28. If you could work for any
organisation, what would it be?

29. #1

30. #2

31. #3

32. #4

33. #5
Myself

34. 6. John Lewis
7. Microsoft
8. BBC
9. Royal Mail
10. British Airways
NEW ENTRY
NEW ENTRY

35. 66%ofuswouldtakea
paycuttoworkforourdreamemployer

36. Ifyoucouldworkforanybusinessleader,
thinkerorentrepreneur,whowouldyou
mostliketoworkfor?

37. If you could work for any
organisation, what would it be?
#1

38. SUGAR GATES JOBS
#2 #3 #4

39. 5.MARKZUCKERBERG
6.PETERJONES
7.ELONMUSK
8.TIMCOOK
9.JAMESDYSON
10.WARRENBUFFETT
NEW ENTRY
NEW ENTRY
NEW ENTRY

40. 1. Reach the right candidates

41. 2. Show them what you’ve got

42. 3. Treat them like customers

43. 4. Place the right talent
(Before your
competitors do)

44. Thanks
Mark Rhodes
Marketing Director
@reedcouk